You know you have great content. You are offering sound advice people can use. You even offer valuable offers from time to time and links to other helpful websites. You’ve compared your blog to your competitors and you know your blog is better than most, but your click-through rate is dismal. No one is tweeting your posts or sharing on Facebook. You have the social share tool-bars – you are doing everything (or so you think). Are you on the road alone?
So why isn’t anyone reading your blog posts?
Ask yourself this question: If you saw one of your titles somewhere online, would it catch your eye and make you want to read it? (answer honestly) If so – what drew you to that story? If not – why not?
I was browsing through some posts and have posted what I believe are some successful titles and why I think they are:
1) 6 Free Tools to Help You Diagnose and Recover from a Link Penalty by Chris Dyson
I like this title because it tells me exactly what to expect from the blog post and I know it’s something I want to read about.
2) Are your blog readers getting bored of you? by Lilach Bullock
I like this title because I actually WANT to know if my blog readers are getting bored of me… If you can come of with a title that questions, evokes an emotion of your reader – you are on your way.
3) 5 Habits that will stunt your career growth by Ritika Trikha
This title implies this post can provide inside information – perhaps some secret I may not know about – I can’t wait to read this blog post!
Some things these titles have in common:
- They’re ALL SPECIFIC – You know exactly what to expect when you read the post
- They ALL provide something for ME the reader
- They’re ALL in the active voice
- They’re ALL opinionated
- They’re ALL under 120 characters Actually – the longest one is 75 characters. If you want your post shared on Twitter, it needs to be 120 characters so it can be shared with a retweet. I like to keep mine under 100 because I’m old school and I remember the RT, RT, RT, etc. (Give me a fist bump if you remember those days!)
Now – I was GOING to share some titles of blog posts I didn’t find quite as appealing, but then I decided perhaps that wasn’t appropriate. There are plenty of them out there, I’m sure you’ve read your fare share (or perhaps you ignored them). So as you write your next blog post, keep these things in mind.
- Be Specific!
- Keep the Reader in Mind!
- Keep the Title in the Active Voice!
- Have an Opinion!
- Keep it Short!