I see it EVERY DAY! A fan page with few likes and zero activity. I ask myself WHY? Why do people pay to have fan pages created or create a fan page and then abandon it? Because they take work!
The average business creates their fan page and makes posts that are little more than advertisements similar to what you would see on any other push medium such as radio, television, magazine, or yellow pages. They just don’t “get” social media. Social media is SOCIAL. Yes, I said it! They need to interact with their potential client! So, when their efforts don’t produce the desired results, they give up. They abandon their fan page because their friends, business associates, and even their family don’t “like” their fan pages because they don’t want to be bombarded with constant ads. Gee! I wonder why?
Below, are just a few things you can do to get and keep your fans:
1) If you have a client list, friend them from you personal Facebook account. If you don’t want to use your personal account, create a separate business Facebook account for clients, business associates, vendors, etc… to friend for this purpose.
2) Reach out. If it’s their birthday, say happy birthday, if they post something funny, like their post, if you like their post and you share it, be sure to mention where you got it. Everyone likes to feel special. The more you interact, the more likely they are to interact with you and your fan page, trust you, and convert to a paying customer.
3) If these people have fan pages, like them! If you are the first to step forward and like their fan page, chances are they may reciprocate and like yours. If you interact on a regular basis on their page by liking and commenting on their posts, chances are they will do the same with yours.
4) Post relevant, but interesting posts about your industry, that are NOT about your company. People liked your fan page because they are interested in your industry as a whole. If you are a photographer, they want to know about photography, not just about the photographs you take. Post interesting photos, really cool photographic facts. Don’t make your fan page a yellow pages ad about your company.
5) Post more than once a day. This is the biggest mistake I see. The way Facebook’s edgerank works if YOU don’t interact with a page or person, then you won’t see them regardless of how often they post. There are other factors as well. You need to test the waters and determine when your fans are online. It’s going to be different for each business. There is no “cookie cutter” template that works for every business. Post during different times during the day and see when your fans respond and be sure to interact.
These are just a few tips that could help you increase your fan count and your fan participation or “talking about this”. If you want more tips on what you can do to increase your fan page participation, subscribe to our blog.
Do you have tips that have worked for you? We’d love to hear about them! Share them in the comment section below!