“What’s the big deal about social media? What’s the value of Facebook, Twitter, YouTube, Google+? Do I need to get online?” To which I have to reply ARE YOU FRIGGIN KIDDING ME?!!?! O.K., now that I’ve gotten that out of the way – let me calmly make some points that many of us who “live on line” take for granted.
1) Social media is not a fad. It’s not going away. I would say it’s safe to say almost every Fortune 500 company has an employee or several dedicated to their online presence and inbound marketing using social media and social networking.
2) Facebook, Twitter, YouTube, and Google+ can be valuable tools for getting you or your company in front of potentially millions of people depending on your ability to create unique content people want to see. This has been proven time and again by viral videos on YouTube, tweets on Twitter, and Facebook posts.
3) Anyone who thinks they don’t need to get online doesn’t realize a growing portion of the population no longer uses the phone book or yellow pages to find necessary phone numbers when looking up the number of their local plumber. Why should they when they can go online to various websites that not only give them phone numbers of local contractors, restaurants, dog groomers and more, but they also get reviews from people who have used their services. You can’t get that from a phone book! Many businesses even offer special discounts to their fans on Facebook or followers on Twitter, or even text their customers on their mobile phones! What better way to keep your existing customers than to stay in touch with social media?
If you ARE new to the whole social media world, I have one piece of advice for you if you don’t learn anything else. Remember to keep the “social” in social media. Social media is NOT a push medium like e-mail, radio, or television. If you treat social media like it IS a push medium, your followers or fans will hide you from their stream or just unfollow you.
Do you have a question why you should use social media or why you should get online that I haven’t answered? If so, please post it here or on my Facebook fan page and I’ll be happy to answer it for you. If you, like me are one of those who spend hours and hours online each day and have more to add, please do! All comments are welcome! 🙂