The Power of Social Media: 3 Examples

Many of us KNOW Social Media HAS Power, many of us hear that social media has power, but haven’t really experienced it or don’t “get” it.

power of social media

  • Remember back when Obama was running for office?  Do you think he would be in office if he didn’t have a social media advantage?  He might, he might not… but it sure did help!  There are several sources who think we might have another president in office had Obama’s PR staff not been so tech savvy.   The New York Times  TechCrunch are two examples, then there are others who have opposing views.   I’m not saying he won it  because of social media, I’m just pointing out the power of social media.
  • Fundraising for charities and nonprofits.  There are so many ways social media gets involved with fundraising it boggles the mind.  One way is with FourSquare and their check-ins for charity.   Another instance is from Haitian-born musician Wyclef Jean to comedian Ben Stiller – have harnessed the power of the Internet and mobile communications to quickly generate millions of dollars in donations for disaster relief in Haiti.  Finally for this post, a case study for social media, the Red Cross posted a fundraising project for Japan on their site in hopes to raise $25,000.  In one day they raised over $277,995check in for charity

Of course there are other ways social media affects us and those we care about.  Social media is so much more than what many people think it is, like playing Farmville, or posting what you had for breakfast on Twitter!  Gimme a break!  I’ve never played Farmville – please stop inviting me, I don’t want to play that or Mafia Wars, or any other games.

Then there’s the misconception that just because you’re online, you’re not forming real relationships.  Regardless of what many people say, you CAN form relationships online through social media platforms and that’s where the magic of social networking begins for business owners, coaches, consultants, etc.  For instance, I’m meeting Dwayne Kilbourne, whom I’ve not yet met face to face, but we’ve been networking online via a couple of groups on Facebook for several months.  Dwayne is a Foursquare guru and has coordinated a Foursquare Check in for Charity event to help with MUST Ministries, the local non profit where I work.   Now tell me social media doesn’t work and you can’t form real relationships.

What powerful way has social media affected you?  Do you remember a powerful or memorable event relating to social media?  I’d love your feedback!

22 Replies to “The Power of Social Media: 3 Examples”

  1. I used to love Mafia Wars back in the MySpace (cool) days… but, I don’t swing over to MySpace much anymore… LoL! As for IRL, online and off-line relationships are all real, and I appreciate you noting that very point. As for foursquare, if it was not for it, I would have probably never met Elaine…

    1. I have a MySpace account, couldn’t tell you the last time I logged in… I didn’t even know MySpace had Mafia Wars! Tells you how much I know about that! 🙂 Thanks for the feedback Dwayne! 🙂

  2. Guilty of Cityville, my Bestie got me started & she prompts me to play daily. How can I not?
    I’ve enjoyed reconnecting with people who would have been lost to me forever without social media. For that alone I’m grateful.
    The new people I “meet” are a bonus!

    1. I’m not putting down playing games if that’s what you’re into… I’m just askin’ people not to invite me. lol 🙂 (My husband is addicted to Angry Birds!)

  3. Love that you wrote this Knikkollete and the stats you shared, those are very powerful! I have many success stories because of social media. My family live in another state and overseas, because of Facebook, we’re able to share pictures, stories from everyday events to milestones like as if we’re all just next door. Speaking of next door, I know more about my neighbors from what we all share on FB than we do getting out of our driveway. This does not negate the important of interacting in real-life, but it does make getting together in real life so much easier because of our connections through social media. I get up-to-date specials, events, due to FourSquare that I normally wouldn’t have heard of. And I have received many job offers via LinkedIn, Twitter &Facebook alone. I can tell you more success stories but that’ll be another blog. 🙂

    Thanks K!

    1. Isn’t it amazing how much we connect with our neighbors through social media? It is true sometimes we live next door to people for years and will only occasionally say hello or chat in the front yard, but if we’re connected on Facebook we connect more often!

      Thanks for your feedback Jocelyn! 🙂

  4. Great post. It drives me insane when people say that friendships and connections are not real just because they start or take place in digital format.

    I do pretty much all of my business this way and I met my business partner on the internet around 7 years ago. We run a successful business together but we would never have met locally as we lived in different countries!

    I think people are becoming more and more comfortable with the digital world. It’s not surprising that it is taking time though because it is quite a cultural and societal shift.

    1. Thanks for your feedback Kitty. You are right, people are slowly becoming more and more comfortable with the digital world, and cultivating those online relationships is a part of that. 🙂

  5. I’ve seen the power of social media at work for one of the local charities I have connected with. In their third year of doing a golf tournamentto benefit the Wounded Warrior Project, Tee Off Fore A Cause had not used Social media. Enter ‘moi’ and now preparing for our fourth annual tournament in September, we are sold out and have secured $20,000+ in additional sponsorships and WE ARE NOT DONE! Check out and see what we are up to. Love, love, love the power. I am going to check out FourSquare, too!

    1. That’s amazing Dorien! You’ll have to give me some pointers since I’m working with a charity myself now. Thanks for reading and sharing. 🙂

  6. Good article! Social media has changed the landscape forever. When I think about how my own life has changed, I’m blown away. The people I now know, the clients from all over the country, and the ease of doing business online has all resulted from understanding and using social media. It’s a new world and I’m glad to be alive during this awesomeness!!

    1. You hit the nail on the head Martha! I have also “met” people I would have never dreamed of meeting through social media and social networking and even connected with people who are now clients. Social media is an amazing thing! 🙂

  7. I just read your article and the comments. How social media has changed the lives of many, but especially the way charities and non-profits work. I’ve seen my wife Dorien get involved with Tee Off Fore A cause and what a difference a year makes. That’s a great lesson in perseverance, too! Social Media is not a ‘quick fix’ but a great building tool for online engagement. Great article, Knikkolettte!

    1. Dorien has done some amazing work with Tee Off for a Cause as well as all of her other social media efforts. I’ve been seeing and interacting with her posts online for a while… I appreciate your feedback! 🙂

  8. Great article Knikkolette, I get a lot of the same response when it comes to social media and this is further proof of all the great things that can be accomplished through social media. Great to know that Dwayne is a Foursquare expert, Foursquare is great for promoting local businesses.

    1. Thanks Karla, I appreciate your feedback. Dwayne was great to work with and is always willing to help. 🙂

  9. Spot on! Social media has changed not only the way we do business but the way we interact with everyone. We all can now connect with the untouchable as well as stay better connected to family 🙂

    1. You are so right Anita, I’ve been able to connect with people I never would have met had it not been for social media as well as make sales to people in cities I’ve never been to. Social media can be a great marketing tool if you know how to use it properly. 🙂

  10. Great post, Loved it :)!

    I have been using the social media for over two years now.. In fact is kind of addictive. But I have noticed that whenever i have tried to sell something from the social media, I have fallen flat on my face..

    I think the lesson I have learnt hard way is that you can very effectively use it for creating an awareness and trust me it works!!

    1. Thanks for the feedback Cathy! What I’ve found has worked for me when “selling” on social media is forming relationships first. People on social media don’t mind buying from their friends or referring them if a need is met and they feel secure about the relationship. I’ve worked for companies that want to “skip” that relationship building step – and they met the same result… unsuccessful sales numbers.

  11. Great post. I think many people “stay stuck” behind the computer and miss the real beauty of social media which is to use that outreach to eventually meet the people you meet online in person just like you mentioned… You also make some gr8 points re: non-profits as I have a foundation for the homeless and dis-enfranchised and need to start integrating SM in the very near future! Best- MJ

    1. Thanks MJ – I agree – I have a tendency to do the same sometimes… getting “stuck” behind the computer sometimes socializing online and forget to go OUT into the real world. Thanks so much for your comment! :0

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