Many of us KNOW Social Media HAS Power, many of us hear that social media has power, but haven’t really experienced it or don’t “get” it.
- Remember back when Obama was running for office? Do you think he would be in office if he didn’t have a social media advantage? He might, he might not… but it sure did help! There are several sources who think we might have another president in office had Obama’s PR staff not been so tech savvy. The New York Times TechCrunch are two examples, then there are others who have opposing views. I’m not saying he won it because of social media, I’m just pointing out the power of social media.
- Amber Alerts and finding missing children. This has happened recently and gotten a bit of press because the success rate of children returning home has gone from 62% in 1990 to 97% in 2011, partially attributed to social media!
- Fundraising for charities and nonprofits. There are so many ways social media gets involved with fundraising it boggles the mind. One way is with FourSquare and their check-ins for charity. Another instance is from Haitian-born musician Wyclef Jean to comedian Ben Stiller – have harnessed the power of the Internet and mobile communications to quickly generate millions of dollars in donations for disaster relief in Haiti. Finally for this post, a case study for social media, the Red Cross posted a fundraising project for Japan on their site in hopes to raise $25,000. In one day they raised over $277,995
Of course there are other ways social media affects us and those we care about. Social media is so much more than what many people think it is, like playing Farmville, or posting what you had for breakfast on Twitter! Gimme a break! I’ve never played Farmville – please stop inviting me, I don’t want to play that or Mafia Wars, or any other games.
Then there’s the misconception that just because you’re online, you’re not forming real relationships. Regardless of what many people say, you CAN form relationships online through social media platforms and that’s where the magic of social networking begins for business owners, coaches, consultants, etc. For instance, I’m meeting Dwayne Kilbourne, whom I’ve not yet met face to face, but we’ve been networking online via a couple of groups on Facebook for several months. Dwayne is a Foursquare guru and has coordinated a Foursquare Check in for Charity event to help with MUST Ministries, the local non profit where I work. Now tell me social media doesn’t work and you can’t form real relationships.
What powerful way has social media affected you? Do you remember a powerful or memorable event relating to social media? I’d love your feedback!