What are the 3 S’s of Social Media?
I watched a movie this weekend called My Best Friend, and while I won’t go into all the details, the short of it is about a guy who doesn’t have any friends (but claims he does) and makes a bet with his business partner he can prove it in 10 days. During his “search” for his “best friend” someone taught him the 3 S’s of being friendly and making friends. While watching this I realized, the 3 S’s apply to social media too!
1) SMILE! So you may be asking yourself how do you exactly SMILE on social media? EASY! Post positive comments, funny posts, make sure your avatar shows your bright smiling face! Of course you can also add the smiley faces i.e. 🙂 or :0) or even the big smile :D. Then there are hugs and and other variations of affection. If you have a blog like this, write posts that make people smile. (I think I need to work on that one!) As adults, we have a tendency to be so serious, so business-minded. It’s good to be professional, but let’s remember to have fun too and get your friends on social media smiling.
2) BE SOCIAL! You might say “Well DUH!” You’d be surprised how many people go online, open accounts, tweet about specials, or announcements, but never interact. They spend money having Facebook fan pages created, and even make posts for a month or two, but when they don’t get the results they want, they decide it’s not worth the effort. Social media is easy, but it’s work. It’s simple, but it takes time to cultivate relationships. Treat social media, social networking, social platforms in general like any other “real life” relationship and you’ll be much more successful.
3) SINCERITY! Even though almost everything is in print, people can tell a fake a mile away and they won’t hesitate to bury you in their stream or unfollow your account. Sometimes being overly positive, or overly optimistic can come off as insincere (Yes – I have that problem – I have happy days and I really DO think people ROCK!, but I suppose I can see where that might come across as insincere if you don’t know me.)
Do YOU have an “S” you’d like to add to the ones I’ve listed above? What’s the best advice you would give to someone in social media?