The 3 S’s of Social Media

What are the 3 S’s of Social Media?

social media

I watched a movie this weekend called My Best Friend, and while I won’t go into all the details, the short of it is about a guy who doesn’t have any friends (but claims he does) and makes a bet with his business partner he can prove it in 10 days.  During his “search” for his “best friend” someone taught him the 3 S’s of being friendly and making friends.  While watching this I realized, the 3 S’s apply to social media too!

1) SMILE! So you may be asking yourself how do you exactly SMILE on social media?  EASY!  Post positive comments, funny posts, make sure your avatar shows your bright smiling face! Of course you can also add the smiley faces i.e. 🙂 or :0) or even the big smile :D.  Then there are hugs and and other variations of affection.  If you have a blog like this, write posts that make people smile. (I think I need to work on that one!)  As adults, we have a tendency to be so serious, so business-minded.  It’s good to be professional, but let’s remember to have fun too and get your friends on social media smiling.

2) BE SOCIAL! You might say “Well DUH!” You’d be surprised how many people go online, open accounts, tweet about specials, or announcements, but never interact.  They spend money having Facebook fan pages created, and even make posts for a month or two, but when they don’t get the results they want, they decide it’s not worth the effort.  Social media is easy, but it’s work.  It’s simple, but it takes time to cultivate relationships.  Treat social media, social networking, social platforms in general like any other “real life” relationship and you’ll be much more successful.

3) SINCERITY! Even though almost everything is in print, people can tell a fake a mile away and they won’t hesitate to bury you in their stream or unfollow your account.  Sometimes being overly positive, or overly optimistic can come off as insincere (Yes – I have that problem – I have happy days and I really DO think people ROCK!, but I suppose I can see where that might come across as insincere if you don’t know me.)

Do YOU have an “S” you’d like to add to the ones I’ve listed above?  What’s the best advice you would give to someone in social media?

20 Replies to “The 3 S’s of Social Media”

  1. Knikkolette, I love how you have extended a real life experience into business blogging, bravo! The S word I would add is seriously, because you really have to take social media seriously.

    1. You are so right Sherry, many people create accounts and treat social media as an afterthought or something to add to their marketing when they’ve got an extra ten or fifteen minutes in a day or week. It’s definitely a marketing avenue that needs to be approached with a strategy in mind, but more importantly, needs to be approached with a personal touch. People like to be made to feel special.

  2. I love the SMILE factor. I don’t know what it is as of late, but I’m seeing posts, blogs, etc.. that come off to be very negative. I mean, really, people need to take a second before hitting that “share” or “publish” button……and ask themselves first, “can this be said coming from a more positive note instead?” Otherwise, them making a point comes off more as ranting and certainly lost points with me.

    Thanks Knikkolette for sharing your experience and writing about the 3 S’s. 🙂

    1. Jocelyn, you are so right… it’s so easy to get caught up in negative feelings… I’m glad you liked this post. 🙂

  3. I would add sense of humor. Being light-hearted and having fun is what makes the social part of media a joy and not a job.

    1. Excellent Deanna! I like a good sense of humor! 🙂 Great add!

  4. I agree. Totally friendly honest interaction is a must. Be yourself. Only better. If they still don’t like you. Oh well. It’s a big world.
    God. I’m starting to think in 140 characters. 🙂

    1. I love it Doug! So funny how our minds get conditioned to a certain way of thinking! 🙂 Thanks for sharing!

  5. Great post, well written. I’d add ‘Share’, (which @Jocelyn mentioned), such as personal perspectives, insights, connections, and more, and develop a Sharing mindset which will start or accelerate ideas and content.

    1. Thanks so much Mark! 🙂 I appreciate you taking the time to “share” your “S”!

  6. Knikkolette – your post instantly triggered a memory for me – back in the day when I developed direct mail programs for local businesses our sales manager bought small mirrors for all sales staff and made us smile as we spoke with clients and prospects. The thinking was that your attitude and tone would be positively impacted by it. At a minimum it made us think about what frame of mind we were in before the call. It’s really no different now – you’re just “talking ” via the keypad!:)

    1. Hi Rich! Isn’t it funny how stories can trigger memories? I like to keep my posts casual, like I’m talking to you in person… just as your comment states. I guess that’s part of my take on “social media”. Thanks so much for your feedback! 🙂

  7. I’ll had share, like Jocelyn and Mark, which really made the social a new way to connect. Giving voice to the people and make us multiply our frineds it’s really became the source for information, product/service, things that we need. It’s “ahead to the past” when we use to ask to friends a plumber or a mason they can raccomand.

    1. Absolutely Fabrizio – “Share” is a vital component to social media! Thanks so much for your feedback and for always being there to share your expertise! I value your insights!

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