How to Change Your Theme on YouTube

youtube

So You Want to Change Your Theme on YouTube

You’ve been watching YouTube videos for a while and some pages are tricked out with fancy banners, backgrounds, wallpapers, while others have the plain white background.  If you want to customize your YouTube background with your logo, or put a nice wallpaper, or just change the colors, this short video will show you exactly how to do that.

You have to already have your image in the correct file format and size suitable for YouTube, and according to their site, that is a file smaller than 256 k in size.

For more tips on social media platforms, whether you want to learn about YouTube, Klout, Twitter, Facebook or more; be sure to comment below or connect with me on my fan page!

The Dirty Little Secret to Being Pretty Darn Famous on Social Media

What do Chris Brogan, Lady Gaga, Alyssa Milano and Carlos Whittaker all have in common?  That’s right: they’re all social media rock stars.

No surprise there. [If you don’t know who Carlos Whittaker is, you will in a minute.]  Neither will you be surprised when I tell you that they accomplished this feat in a world where visibility and presence is ridiculously short.  In other words, if they’re not seen, they’re not famous. The same holds true for you, too. 

The One Word That Sums Up Social Media Fame

Maybe you want to be a blogging don…or a Facebook guru…or a Twitter mastermind with a following that rivals the population of a large city.  How do you get there? Good question.  If you summed up all the books on the topic…if you pooled together all the blog posts…all the tweets and Facebook fan pages…  You’d come up with this one word that is the silver bullet to social media fame: ubiquity.

What is ubiquity? It means simply being everywhere at all times.  Well, you certainly won’t won’t exercise the same kind of ubiquity as, say, God, but you can exercise the ubiquity of a Lady Gaga. Or Chris Brogan. Or Carlos Whittaker.   And get some red carpet treatment.

Who the Hell Is Carl Whittaker?

Long ago I used to run a blog called Fallen and Flawed. It was a quick-and-dirty guide to the Christian faith. During my tenure with that project I naturally ran in Christian social media circles.  That was my first run in with Carl Whitaker.  Carl Whitaker is a musician. A worship leader for a church. He owned an iPhone, ran a blog and tweeted.  I started following him.

My first impressions of Carlos weren’t good. I have to say, I unfairly wrote him off, but I kept following him. And following him. And following him.  Carlos was a chronic tweeter. He was a chronic blogger. And he constantly threw up videos on YouTube.  My only thought was he was insanely vein. Stuck up.  In fact, he used to get a lot of grief. You could easily track his emotional and spiritual condition through his social media use.

Then it happened.

The Call We All Want to Get

I don’t care who you are: you want to be famous. You want to be popular. Approved of. Loved.  And we all crave doing something that will get us on national TV.  Well, that’s exactly what happened to Whittaker. One of the videos he posted to YouTube was of his little boy singing Beyonce’s “Single Ladies.”  That in itself is pretty lame.

It’s when Carlos told his adopted son that he was a boy and that it was impossible to be a “single lady” the kid cried.  And cried.   That small emotional meltdown rolled up the YouTube views and eventually got the attention of the people at the Today Show.  They sent a camera crew to Whittaker’s home and he subsequently appeared on national TV. 

The cool part of this story is that Whittaker’s son is adopted, which gave them a national platform to promote adoption.  Since then, Whittaker’s career has soared.   Whittaker is a good example of a niche superstar. While he’s no Lady Gaga, he’s on top of the game in his space.

This Is Where I Come Clean With You

I promised you a dirty little secret about social media fame–and it wasn’t ubiquity. Ubiquity is the state you must achieve. How you get there is a totally different story.  And that’s where the dirty little secret comes in.  Fame isn’t free. It doesn’t grow on trees. And you won’t find it any other place except in the realm of hard work. 

I know. “Hard work” is a four letter word. But it’s something you can’t avoid.  Anybody who’s at the top of the social media game–whether it’s the 25 Women Who Rock Social Media or good ol Carlos Whittaker–got there at a price…  And that price is nothing other than sweat equity. 

But here’s the good news. ANYBODY can invest in sweat equity. Anybody can tweet like mad. Post like a machine. And churn out videos at a breakneck speed.  It’s not withheld from you for reasons of race, class, gender or ability.  Jon Morrow is a great example. He’s a quadriplegic who worked his way to the top. That means you no longer have excuses.  So what are you waiting for? Roll up your sleeves and get to work. The social media red carpet beckons.

What is Social Media Marketing Anyway?

I’ve learned what I know because I’ve read A LOT about the different applications like Twitter, Facebook, YouTube, etc… and because I’ve been sucessful using these methods selling my art for years.   It’s seems social media has become an overnight sensation and everyone wants to jump on the train.  There are many who think, because they’ve been tweeting for a couple of years, or because they’ve been hanging out on Facebook and have learned how to make a fan page they’ve earned the right to call themselves an expert and charge those less educated in the field exhorbitant amounts of money.  It’s a shame, really.  If this blog helps just  one person save money by steering them to the correct website, the correct trained professional, or teaches them to do something on their own then I’ve done my part. 

Social Media should NOT be considered a marketing ploy. 

Facebook, Twitter, and other platforms are an avenue for businesses to offer good customer service to their customers.  If you offer a product or service, get to know your customers like the neighborhood stores back in the 40’s and 50’s.  Once people get to know you, and trust you will give them great service, then they will want to tell all their friends and family about you.  They will want to like your Facebook fan page, they will want to follow you on twitter.  Not because you are offering a free ipad2 (which by the way is a really bad way to get fans – we’ll talk about that in another post).

If you don’t provide great customer service (it amazes me these days, the economy being what it is that so many companies don’t) your customers will go to your competition.  Worse yet, because of social media, they will tell their friends, their followers, their contacts about your bad customers service.  Do you see where I’m going with this?

What Should You Post?

If you are wondering what you need to post on your Facebook fan page wall, or your Twitter feed:

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  • Be yourself.  Prove you are a human and not an automatice robitic post.  Read your stream and comment on other people’s posts.
  • Be HELPFUL.  YOU are an expert in your field.  Provide free expert advice in your area of expertise without expecting anything in return.  The more helpful you are, the more likely you are to be listed.
  • Don’t be afraid to post links to your competitors sites if they provide helpful information.  This shows you are confident about your expertise, enough so you’re willing to give your competitor a pat on the back for a job well done.  This also tells people you stay on top of the latest trends.  Talk about standing out from the crowd!
  • Don’t try to sell.  People are tired of being “sold to” all the time and can eaily hide you from their stream.  Being hidden is just as bad as not having an account at all.
  • Don’t try to sell in your auto DMs.  (auto DM = automatic direct message in Twitter)  This is such a turn off to some users, people will automatically unfollow people who use this feature.

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So – if you treat social media not as a marketing tool, but as an avenue to meet future friends and customers to socialize with and be helpful to, fans and followers will soon follow.  Good Luck & Be Social! 🙂