Twitter Shortcuts You Won’t Want to Live Without.

twitter shortcuts by Knikkolette

Do you use Twitter shortcuts?

If you use Twitter’s interface, there are several shortcuts (pressing 2 keys to give the the same action as a series of mouse-clicks) you will wonder why you haven’t been using them before now.  These are especially beneficial if you do some actions more than others, for instance; if you use your “Favorites” (tweets marked as Favorites to be used or referred to at later dates)  a LOT, G + F will take you straight to your Favorites page.  They are also good to know if you can’t remember where some of these menu items are.  For instance, if you can’t remember where Twitter keeps their “lists” feature, all you need to do is type G + L.

Viewing the Twitter shortcut cheat-sheets below, you can see some of them are pretty intuitive while others may take using a few times to get them memorized.  You can refer back to this cheat sheet any time; just favorite this page or download the images.

Twitter shortcuts by your social media mogul

In addition to the twitter shortcuts shown above, you can see a few more available with the image displayed below.

twitter shortcuts  keyboard

There’s one more quick trick I’d like to add that isn’t really a shortcut – but may save you some time.  If you ever share your tweets, and want a Twitter link for a specific post, here’s a very short video to show you exactly how to do that.

Did you find these shortcuts useful?  Do you have any favorite Twitter shortcuts or tips you would like to share? I’d like to know!

 

 

SEO for the Technically Challenged

What is SEO for the Technically Challenged?

Do you feel you just don’t get SEO a/k/a search engine optimization? I’ve been there. I know exactly the way you feel. If you take a step back and forget that it’s supposed to be scary and technical, and just think of it as a style of writing, you should be good. In fact, if you follow these 3 simple steps, you can painlessly help your on sight and offsite SEO.

 

1) Keywords: The keyword in this post is SEO, and in your post should be high-lighted in the following ways:

  • Your blog title should contain your keyword
  • H1, H2 or H3 Title

  • Hi-light your keywords with bold and italics within content of your blog
  • Alt txt in your image

  • Keywords should be repeated throughout your blog post that is enjoyable to read (notice I hi-lighted enjoyable) They need to be repeated enough, but not too much. If you’re not sure, there are plug-ins you can install on your blog to optimize it for SEO such as WordPress SEO by Yoast or Vibe SEO Pack, just to name a couple.

2) Commenting: In addition to keywords above, when you comment on other people’s blogs, you are leaving backlinks to your blog. The more comments you make, the more SEO “link juice” you leave. The more popular the blog, the better. (Hint you want to comment on a blog that allows you to enter your blog url (website addresss) not log in with your Facebook account).

3) Crosslinks: This is probably one of the easiest of the SEO techniques. Once you start blogging, it’s important to link your relevant posts or pages together. This is called crosslinking.

Watching the videos make these once thought scary SEO techniques easy to accomplish, so take a deep breath and optimize your site today! Now that wasn’t so scary was it?

 

 

The Power of Social Media: 3 Examples

Many of us KNOW Social Media HAS Power, many of us hear that social media has power, but haven’t really experienced it or don’t “get” it.

power of social media

  • Remember back when Obama was running for office?  Do you think he would be in office if he didn’t have a social media advantage?  He might, he might not… but it sure did help!  There are several sources who think we might have another president in office had Obama’s PR staff not been so tech savvy.   The New York Times  TechCrunch are two examples, then there are others who have opposing views.   I’m not saying he won it  because of social media, I’m just pointing out the power of social media.
  • Fundraising for charities and nonprofits.  There are so many ways social media gets involved with fundraising it boggles the mind.  One way is with FourSquare and their check-ins for charity.   Another instance is from Haitian-born musician Wyclef Jean to comedian Ben Stiller – have harnessed the power of the Internet and mobile communications to quickly generate millions of dollars in donations for disaster relief in Haiti.  Finally for this post, a case study for social media, the Red Cross posted a fundraising project for Japan on their site in hopes to raise $25,000.  In one day they raised over $277,995check in for charity

Of course there are other ways social media affects us and those we care about.  Social media is so much more than what many people think it is, like playing Farmville, or posting what you had for breakfast on Twitter!  Gimme a break!  I’ve never played Farmville – please stop inviting me, I don’t want to play that or Mafia Wars, or any other games.

Then there’s the misconception that just because you’re online, you’re not forming real relationships.  Regardless of what many people say, you CAN form relationships online through social media platforms and that’s where the magic of social networking begins for business owners, coaches, consultants, etc.  For instance, I’m meeting Dwayne Kilbourne, whom I’ve not yet met face to face, but we’ve been networking online via a couple of groups on Facebook for several months.  Dwayne is a Foursquare guru and has coordinated a Foursquare Check in for Charity event to help with MUST Ministries, the local non profit where I work.   Now tell me social media doesn’t work and you can’t form real relationships.

What powerful way has social media affected you?  Do you remember a powerful or memorable event relating to social media?  I’d love your feedback!

What’s the Big Deal About Social Media?

social mediaBelieve it or not, I still get asked the following questions on a regular basis:

“What’s the big deal about social media?  What’s the value of Facebook, Twitter, YouTube, Google+? Do I need to get online?”  To which I have to reply  ARE YOU FRIGGIN KIDDING ME?!!?!  O.K., now that I’ve gotten that out of the way – let me calmly make some points that many of us who “live on line” take for granted.

1) Social media is not a fad.  It’s not going away.  I would say it’s safe to say almost every Fortune 500 company has an employee or several dedicated to their online presence and inbound marketing using social media and social networking.

2) Facebook, Twitter, YouTube, and Google+ can be valuable tools for getting you or your company in front of potentially millions of people depending on your ability to create unique content people want to see.  This has been proven time and again by viral videos on YouTube, tweets on Twitter, and Facebook posts.

3) Anyone who thinks they don’t need to get online doesn’t realize a growing portion of the population no longer uses the phone book or yellow pages to find necessary phone numbers when looking up the number of their local plumber.  Why should they when they can go online to various websites that not only give them phone numbers of local contractors, restaurants, dog groomers and more, but they also get reviews from people who have used their services.  You can’t get that from a phone book!  Many businesses even offer special discounts to their fans on Facebook or followers on Twitter, or even text their customers on their mobile phones!  What better way to keep your existing customers than to stay in touch with social media?

If you ARE new to the whole social media world, I have one piece of advice for you if you don’t learn anything else.  Remember to keep the “social” in social media.  Social media is NOT a push medium like e-mail, radio, or television.  If you treat social media like it IS a push medium, your followers or fans will hide you from their stream or just unfollow you.

Do you have a question why you should use social media or why you should get online that I haven’t answered?   If so, please post it here or on my Facebook fan page and I’ll be happy to answer it for you.   If you, like me are one of those who spend hours and hours online each day and have more to add, please do!  All comments are welcome! 🙂

 

Have Your Social Media Efforts Stalled?

social media stalled

What do you do when your social media efforts stall?

It happens to everyone.  It happened to me.  Even with my outline of articles to write, I still get writer’s block.  When that happens, I get less retweets, or links back to my blog which in turn causes my Klout score to go down.  What can you do to keep this from happening?  If you are an individual who is responsible for all aspects of your business it may be more difficult, but I’ve got some tips below.

If you have an outline of articles to write that’s good, but nothing says you have to stick to the outline.  If you are hitting that proverbial brick wall, take your niche and relate it to your current situation.  For instance, today my car battery died so as you can see, I’m relating my post about social media to being stalled not only in the sense that I had writer’s block, but also that I was literally stalled because my car battery died.  It took that physical action to “jump start” my brain (pardon the pun).

social mediaAlbert Einstein said: Insanity is doing the same thing over and over and expecting different results.  If you are finding your social media efforts are not changing  (and they can be monitored) then you need to change what you are doing.  Whether you change the time of day you are online, change the type of tweets you post, get more interactive with people on Twitter, Facebook, Google+.   If you were originally posting quotes and they did not get much reaction, try switching to something else that is more YOU, that fits your personality.  Remember, social media is social and not all business.  Don’t post 100% business and jump offline.

Try new platforms.  If you are only using Twitter and Facebook, sign up for Google+.  You would be amazed at the amount of exposure you can get on this platform.  It is easy to use, the search engines love it, so your posts will be crawled, and chances are a lot of your same friends will be there to introduce you to new contacts.  Don’t forget LinkedIn, even though this is definitely more geared towards business, it has its place and should not be ignored. YouTube is great for getting you viewed.  You don’t have to have a lot of expensive video equipment or fancy software to post on YouTube.  All you really need is your computer, a webcam, and I believe you can even use YouTube’s software, but I use Jing.

Frequency:  If you are only online once a week, double it.  If you are online 10 minutes a day, add five minutes.  If you are online 30 minutes a day, change the time of day.  Studies have shown the best time of day to be online is around 3pm.  You will note the link shows the study for Facebook, but the statistics hold true for Twitter as well.

Mobile apps:  If you have a smart phone like an iPhone or Droid you can install a Facebook, FourSquare, Twitter, even Linkedin application. Now you don’t have an excuse if you don’t have access to your computer or laptop.  You can now communicate with your online friends when you are waiting in line at the grocery store, why not tweet or post on Facebook?  I’ve seen people take photos of what they are having for dinner at their favorite restaurant and post it on their Facebook wall.

Join support and collaborative groups such as Kickin’ it with Klout on Facebook or Triberr if you have a blog and a twitter account.  If you are new to social media, groups like this can help by answering questions or help you get exposure to your blog, fan page, and more.

Have you heard the saying “A cobbler’s children have no shoes.”?  I like to help people. Sometimes to my own detriment.  I will “like” people’s posts, retweet and comment to the point I neglect my own blog or my own social media accounts.  This in turn can be looked upon as a negative because potential clients review my accounts.  Do you see where I’m going?   As a social media strategist, I need to follow my own advice (as many professionals do) and ensure my accounts maintain their high rankings, content and frequent postings.  As a business professional – YOU also need to ensure you tend to your own blog by writing your posts before socializing and interacting.   Don’t drain your social media battery by spending all your time on everyone else’s accounts and ignoring your own.  It’s O.K. to be social and help others, but you also need to ensure you maintain your accounts and your credibility.

If you have any more tips feel free to post them in comment section.   I always welcome feedback!  As always, if you have questions, feel free to post them on my Facebook fan page and be sure to find me on Twitter. 🙂