Sharing on Social Platforms

Is sharing on social platforms hard for you to do?

Sharing is quite easy if you know how.  Sharing information-that’s what it is all about – especially through pictures.  From Instagram to Facebook it’s about letting family, friends and even clients/potential clients peek into your world. Check into most forms of social media and you will be treated to pictures, pictures and more pictures. They are everywhere- from a friend’s adorable twins to Justin Timberlake’s latest song- sharing photos and videos- dare I say “has gone viral”.  Maybe because doing so is so darn easy.  It takes seconds to download them into your computer, or even better, from your phone onto your favorite social media site and  Viola- your masterpiece is out for all to enjoy.

Wait, did I just say your favorite form of social media? Why limit yourself to just one when with a couple of steps you can share that same photo on several sites.  This is fabulous – especially if you have a business or service you want to share with as many people as possible.

Instagram makes it super easy to not only add an artistic flair to your photos by using it’s editing tools, sharing  them on  other social media platforms. The glitch comes when you want to share that same photo onto your business Facebook page. Instagram  does a great job of sending  your photo from your phone to your personal  Facebook page, but how do you then transfer that same picture onto your business page?  It’s super easy.  All you do is go to your personal timeline and under the photo you want to share click on share, when the drop down menu shows , you choose your business account and just like that you have posted that same photo onto your  business Facebook page.  How easy is it to get photos of your product or service out to potential clients?  One photo taken and enhanced with Instagram will speak a thousand words to potentially thousands of people when shared with numerous forms of social media with a few clicks of the send button.  No wonder, Instagram is quickly becoming one of the most popular forms of social media, or has it already arrived?

Do you like sharing your pictures on social platforms?

What the Suits want from Social Media

I’ll cut to the chase and tell you up front.  The “Suits” or decision makers writing the checks for social media want results. They want to know the money they are paying you is going to give them a return on their investment.  They want honest answers for your expertise so don’t try to use a bunch of buzz words or throw a bunch of reports at them they won’t be able to understand.   If you want to be hired and be retained you need to do the following:

[list type=”checkmark-dark”]
[li]Give realistic expectations of what they can expect for your services.  If you are fighting to get social media implemented at your place of business, you need to let them know clients, customers, etc.. will not typically be knocking down the doors in the first few months.   It takes 3 – 6 months of consistent daily posting to see any type of noticeable results.  You do NOT want to post 6 posts on Monday and be done for the week.  This is a BIG mistake a LOT of people make when starting out.[/li]
[li]Strategy.  They want to know what your plan is.  If they give you a trial period, they will want to know what your plan is for that trial period.  If this is your job, they want to know what your plan of action is for the year.  Give them an outline of what your social media strategy is for the year.   I’ll write a post on social media strategy, but I’ll give you a tip:  don’t be afraid to adjust your strategy if what you are doing isn’t working.[/li]
[li] Focus on your target market.  Social media allows you to reach beyond the borders of your country, or it allows you to laser focus in on your region, your county, your demographic.  I use Facebook ads regularly and even though I target a VERY focused area and a VERY focused market, I still reach a good number of people outside that criteria because of the people who SHARE the posts.  That’s the beauty of social media.[/li]

[li]Start reporting from the beginning.  It may be difficult to get approval, but a company like SproutSocial offers the best reporting options I’ve seen and they don’t charge extra for every type of report unlike HootSuite.[/li]
[/list] 

So how did you do?  Do you have anything to add?  If so, please share with me here or on my fan page.  I’d love to write a follow-up post! 🙂

A FEW DO’s and DONT’s of Twitter

do's and dont's of Twitter

 

What are MY Do’s and Dont’s of Twitter?

If you’ve been dabbling in social media for any period of time, I’m sure you’ve read numerous posts with tips about Twitter.  Some may include links to 3rd party applications that work with Twitter, some may be tips how to get more followers or market yourself online using Twitter.  There are many sites out there such as JeffBullas.com,  Social Media Examiner, and Michael Q Todd just to name a few that offer great tips on Twitter and other social platforms.  In fact, I would recommend you subscribe to each of these blogs because they have valuable content you can use.

Below are my recommendations, that have worked for me to not only gain followers, but cultivate relationships through Twitter that ultimately allowed me to makes sales.

DO: If you notice someone has posted “Good Morning” or “Hello”, respond with a warm greeting! A long conversation is not necessary…  people just want to know there’s someone out there.

DON’T: Post and run!  I’ve seen so many people who are new to Twitter post links to their websites, “promotions”, etc… thinking this is the way to use Twitter to get new business, then they hop offline with no intention of getting to know their target audience.  Think about it this way… Would you turn on your television or radio just to watch or listen to commercials or infomercials?  Didn’t THINK so!

DO: Pay it forward.  Whether you are promoting another person’s blog, business, charity, contest or whatever, the general rule of thumb is to follow the 90/10 or 80/20 rule.  Promote others the MAJORITY of the time and yourself the minority of the time.    It was Zig Ziglar that said “You will get all you want in life if you help enough other people get what they want.” and that’s true for Twitter as well.  As you promote others… you are building your own cheer leading team.

DON’T: Auto DM (direct message) a generic message asking your new follower to like your fan page, read your blog,  or buy your product!  This is just down right RUDE!  There are many many people (myself included) who will unfollow you just as quickly as they followed you if they see this type of message in their DM box.

These are just a FEW of my Twitter a Do’s and Don’ts… heaven knows there are SOOOOO many more!  Is there something people do on Twitter that really gets under your skin you would like to share?  How about something people SHOULD do?  I’d love to read what you’ve got to say!

subscribe

The 3 S’s of Social Media

What are the 3 S’s of Social Media?

social media

I watched a movie this weekend called My Best Friend, and while I won’t go into all the details, the short of it is about a guy who doesn’t have any friends (but claims he does) and makes a bet with his business partner he can prove it in 10 days.  During his “search” for his “best friend” someone taught him the 3 S’s of being friendly and making friends.  While watching this I realized, the 3 S’s apply to social media too!

1) SMILE! So you may be asking yourself how do you exactly SMILE on social media?  EASY!  Post positive comments, funny posts, make sure your avatar shows your bright smiling face! Of course you can also add the smiley faces i.e. 🙂 or :0) or even the big smile :D.  Then there are hugs and and other variations of affection.  If you have a blog like this, write posts that make people smile. (I think I need to work on that one!)  As adults, we have a tendency to be so serious, so business-minded.  It’s good to be professional, but let’s remember to have fun too and get your friends on social media smiling.

2) BE SOCIAL! You might say “Well DUH!” You’d be surprised how many people go online, open accounts, tweet about specials, or announcements, but never interact.  They spend money having Facebook fan pages created, and even make posts for a month or two, but when they don’t get the results they want, they decide it’s not worth the effort.  Social media is easy, but it’s work.  It’s simple, but it takes time to cultivate relationships.  Treat social media, social networking, social platforms in general like any other “real life” relationship and you’ll be much more successful.

3) SINCERITY! Even though almost everything is in print, people can tell a fake a mile away and they won’t hesitate to bury you in their stream or unfollow your account.  Sometimes being overly positive, or overly optimistic can come off as insincere (Yes – I have that problem – I have happy days and I really DO think people ROCK!, but I suppose I can see where that might come across as insincere if you don’t know me.)

Do YOU have an “S” you’d like to add to the ones I’ve listed above?  What’s the best advice you would give to someone in social media?

HootSuite: How to Schedule Posts to Twitter

hootsuite social media O.K., so anyone who knows me, knows that I was not a big fan of HootSuite.  In fact, I went out of my way to try every product except HootSuite because they made me so mad when they started charging for their services about a year or so ago.  (Long story, I won’t go into details.)  When I did product reviews a few months ago several of my friends raved about HootSuite so I decided to give them another try – a fair shake so to speak and I’m glad I did.

HootSuite is a powerful tool and does so many things, but this is just to show you how to schedule posts with the scheduler to Twitter.

If you found this video helpful or if you want to see more like it, just post a request on my Facebook fan page.

Have you had a similar experience with a tool or software application or even a business where your first experience was negative or something happened that made you decide not to give them any more of your business?  Did you give them a second chance?  Share your story!