Five Quick Facts About Google Hummingbird

google hummingbird

I’m sure you are asking yourself: Isn’t there more to Google Hummingbird than five tips?

Well of course there is!  I just happen to find it is much easier to read and retain information small bits at a time.  So let’s get started shall we?

Fact Number 1

If you’ve read anything about Google Hummingbird, you’ve heard the buzzwords Conversational Search.  Without getting too technical, what this basically means is Google is using the small microphone icon in the search box.  When you click on that microphone (assuming you have configured your computer correctly) you can verbally ask what you are searching for and Google will display your question in the search box.  What you may or may not know is Google Hummingbird is using Knowledge Graph for that query.

Fact Number 2

This is something you may have noticed with the release of Google Hummingbird, but may not have made the connection.  People have been writing longer blog posts.  This is where I have a problem, because I have a tendency to write short posts.  The content is still what I would consider value-added, however according to Google Hummingbird for good SEO the best length for a blog post would be between 550 – 1000 words.  What this means for you – if you have a typical content rich blog, you should be good.  If you have one of those sites that skims the first sentence or worse yet, just the title of a great blog with a link back to their blog so you can cash in on ads – Google Hummingbird is gonna cramp your style.

Fact Number 3

The more pages of original content you have on your site the more opportunity you have for search engines to find you.  Please note, you should NOT duplicate pages and only change a few words.  If you curate content from other pages, be sure to mix it up.  If you did bullets, change to numbers and change the order.  If you had a post with Top Ten, split the post in half.

Fact Number 4

Are keywords going away?  In a word, no.  In fact, not only are keywords still being used, what are also being taken advantage of to a greater extent are long tail keywords.

“Google Hummingbird will take a search engine query using long-tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question. The goal is to provide results that actually answer the question.”  source: Entrepreneur.com

Fact Number 5

Simple How-To’s rank higher than technical jargon.  If your niche is posting educational material, keep the terminology simple and easy to search.  According to Search Engine Journal, the term “How-To” doesn’t even take an advanced algorithm, so why not use “How to build a better mouse trap” instead of “Construct a mousetrap that is better than the one you have.”
So let’s recap:

  1. Google Hummingbird uses Conversational Search.
  2. Your post should be between 550 and 1000 characters long.
  3. Multiple pages of original content is good for search engines.
  4. Keywords are not going away and Long Tail Keywords are playing a bigger part than ever.
  5. Simple How-To’s rank higher than technical jargon.

Did you find this post useful?  Do you have anything you would like to add?  Do you have more questions about Google Hummingbird?  Be sure at let me know!

 

SEO for the Technically Challenged

What is SEO for the Technically Challenged?

Do you feel you just don’t get SEO a/k/a search engine optimization? I’ve been there. I know exactly the way you feel. If you take a step back and forget that it’s supposed to be scary and technical, and just think of it as a style of writing, you should be good. In fact, if you follow these 3 simple steps, you can painlessly help your on sight and offsite SEO.

 

1) Keywords: The keyword in this post is SEO, and in your post should be high-lighted in the following ways:

  • Your blog title should contain your keyword
  • H1, H2 or H3 Title

  • Hi-light your keywords with bold and italics within content of your blog
  • Alt txt in your image

  • Keywords should be repeated throughout your blog post that is enjoyable to read (notice I hi-lighted enjoyable) They need to be repeated enough, but not too much. If you’re not sure, there are plug-ins you can install on your blog to optimize it for SEO such as WordPress SEO by Yoast or Vibe SEO Pack, just to name a couple.

2) Commenting: In addition to keywords above, when you comment on other people’s blogs, you are leaving backlinks to your blog. The more comments you make, the more SEO “link juice” you leave. The more popular the blog, the better. (Hint you want to comment on a blog that allows you to enter your blog url (website addresss) not log in with your Facebook account).

3) Crosslinks: This is probably one of the easiest of the SEO techniques. Once you start blogging, it’s important to link your relevant posts or pages together. This is called crosslinking.

Watching the videos make these once thought scary SEO techniques easy to accomplish, so take a deep breath and optimize your site today! Now that wasn’t so scary was it?

 

 

SEO & Cross-Links: Do You Use Them?

cross-link

What Are Cross-Links?

Cross-links are the links between posts within a blog or links between pages on a website. If you want an example of a really successful site that uses cross-linking, think Amazon.  You look at one book, and they suggest others with links. Many blog themes have cross-links built in based on the category you place the post in.

your social media mogul cross-linking

Cross-linking helps the search engines decide how relevant a web page is to a particular topic.  You want to stay focused on the topic or related material you are writing about when cross-linking. For instance, this post is about SEO and cross-links, so I wouldn’t want to put a cross-link to a post about Twitter. This would not benefit this post in the search engine “crawl”.

Use Anchor Text

When you want to link one article or post to another, you will want to use anchor text. Anchor text is a feature many bloggers often don’t take full advantage of when creating cross-links. What you don’t want to put is “click here” or “more” as your anchor text. Your anchor text should be the major keyword or key phrase you are using throughout your post. If you don’t have any other posts or articles with those keywords or phrases, they should at least be the same subject or topic as your post.  As you will notice, this post has several anchor text cross-links that all relate to SEO.  I had not written about cross-links before, but I have written about SEO.

I’ve created a short video that shows you exactly how to create an anchor text link using WordPress.

Now keep in mind, cross-links are great for websites and blogs, but you don’t want to go too deep.  Search engines like the sites to be relatively shallow and wide.  If your pages have too many sub-sub-sub categories or broken links the search engines won’t find your content no matter how great it is.

Be on the look-out for other sites with great examples of cross-links.  Do you use cross-links?  Do you use anchor text?  How have you incorporated this into your social media strategy?  I’d love to to know!

 

Blog Commenting for SEO: Easy as 1-2-3

How is Blog Commenting Considered SEO?

Blog commenting is one of the easiest and common linkbuilding methods available to everyone.  When you actually read the post and previous comments, you gain valuable information and in exchange you get a backlink from the site. Regardless of what your business or industry is, chances are, there’s a blog covering your niche.  I was reading a book by Danny Dover on Search Engine Optimization Secrets and he indicated he found a blog on white board markers.  Personally, I never would have thought there would be a blog about white board markers, but I found one too.   Blog commenting requires you to think and to read the article and perhaps the previous comments.

Most blogs have similar comment features that allow the reader to input their name, e-mail address, and website address along with their comment.  Let’s face it, as bloggers, we want to get feedback from our readers.  Are we giving them what they want?  Are we providing interesting, informative, entertaining, thought-provoking, or controversial posts?  As a marketing avenue, blogs are a necessity when it comes to effective and communicative internet marketing. And almost all blogs have comments allowed because it displays the nature of their readers and the effectiveness of the blog author as he moves his audience to say what they have on their mind.

blog commenting

1.

As you can see by the image above, as the reader of the blog, all you need to do is fill in the details and post your comment.  If and when you do, what usually happens is that your name becomes a link back to your website.

2.

Now I’m going to insert a suggestion here on what NOT to do (unless you frequently comment on a blog and have built a rapport with the blog owner – and then it’s still questionable marketing).  What you don’t want to do is put an extra link inside the comment box.  If you are wondering what’s the harm, well the blog owner might mark it as spam or will look down on you because you are being self-promoting and/or edit your comment.   What you also need to know is some blogs also format their blogs as “nofollow”*.   What this means is they have coded their blog to allow you to put links in the comment section, but when someone clicks on your link, the search engines will not follow.

3.

Make sure the blogs you comment on are quality blogs, with valuable information, decent Alexa rankings, or get lots of comments by other readers just to name a few attributes.  What you want to stay away from are the blogs that are almost all ads because they are likely to have their “nofollow” enabled. (*And as Saul Fleschman stated in the comment below, there is NO SEO value. Thanks Saul for adding that tidbit of information I left out.)

Below is an example of what a comment looks like after you have posted it.   If you will notice, my name “Knikkolette” is blue.  That is the link that goes back to my website www.yoursocialmediamogul.com.

blog commenting for SEO

 

So there you have it, blog commenting for SEO.

Do you have any ideas or comments to share?  Leave them in the comment section below and take advantage of the backlink! 🙂  If you have questions you’d like answered, feel free to post them on my Facebook fan page. 🙂

How-To Review Your Favorite Blogs with Alexa

Show Your Favorite Bloggers You Care by Giving Them Reviews on Alexa

Did you know you could give reviews on Alexa?  I thought it was a pretty cool feature so I started giving reviews to fellow bloggers.  I researched the Alexa website to see if the reviews affected the rankings but I didn’t see any documentation supporting that one way or the other.   It’s still a nice way to give your favorite website or blog a “kudos for a job well done” or , if you don’t like a particular site, you can put that in the Alexa review as well.

The following video shows you step-by-step how you can give your favorite website or blog a review using Alexa.

As always, if you have any comments, feel free to comment below or check me out on Facebook.  If you like these posts, sign up for our mailing list.