How-To Set up Products and Services on LinkedIn

LinkedIn

How-To Set up Products & Services on LinkedIn

As a business owner, if you offer products and services, it’s important to set up a LinkedIn Company Page and equally important, set up the Products and Services page.   Many people use LinkedIn as their primary source (and some use it as their sole source) of social networking so why not take advantage of this tool?

If you are wondering why you would want to go to the effort to fill out LinkedIn’s Product and Services Page, here are a few benefits for you:

  • LinkedIn allows a company to request recommendations from their clients for their products and services on their company page.  It’s like having Yelp within LinkedIn.
  • A company can list employees as contacts for particular products or services.  I can see this especially beneficial for larger companies with many departments.
  • You can add a promotion with a separate url for your product or service
  • You can choose up to 30 categories for your product or service

If you want to watch a detailed video how to set up a Products and Services page on LinkedIn, I’ve provided it below for your convenience.  It’s short – just over 2 minutes.  If you have anything to add or any comments – please share.  I love feedback!

Top 5 Ways to Find Your Target Audience on Twitter

So you’ve created your Twitter account and you want to know the best way to reach your target market. There are several ways and I will list them below for you.

1. Twellow is a great site kind of like the Twitter version of the Yellow Pages. People register their Twitter accounts, including their location, their industry, hobbies, etc… You can easily search on a number of different criteria to find your target market. You can follow individuals directly from Twellow.

2. Competitors on Twitter can be a good thing.  Follow them, list them, find the ones with a large following and follow their followers.

3. TweetBig is a new tool that allows you to follow users as mentioned in step 2, but it also offers other tools such as seeing who your new followers are and who is not following. (This can be important because you can follow up to 2000 people without anyone following you back. Once you hit 2,000 – you can only follow 10% more users than follow you.) This company offers a 3 day trial for $1 at the time of the writing of this post. They used to offer a free 3 day trial. Once the 3 day trial is over, they bill you approximately $17 per month.

4. ManageFlitter is similar to TweetBig. It shows you who has followed you and unfollowed you similarly to TweetBig, but I like it better in that it’s easier to follow and unfollow a large number of people.  It also has an unpaid version you can use.

5. Hashtags are a great Twitter tool people are starting to finally take advantage of.  Do a search for something related to your field with a hashtag (#).  Be sure if it’s a two word search such as “social media” – to search #socialmedia (noticed I left out the space between social and media).  Posts will come up with the same hashtag, and you can follow those same individuals if those posts relate to your field.  Be sure to read the posts because spammers are starting to use the hashtag as a marketing ploy to get face time for unrelated items.