Four Things You May Not Know About LinkedIn
LinkedIn, like many other social platforms has been making updates to the way its algorithms and the way it presents user profiles. Like many other social platforms, LinkedIn doesn’t exactly announce how those updates will affect your profile if you decide to make updates. Below are a few things I discovered as I tweaked my account the past couple of weeks.
1) Unattached Recommendations: In the past, if you had a recommendation attached to a particular job description and decided to eliminate that position, you could save that recommendation and attach it to another position. This was convenient for consultants or people who owned their own businesses as they reorganized their profiles. Now, if you removed a job description, any recommendations attached to that job description also goes away.
2) More Company Pages: Chances are, your previous employer has created their own company page on LinkedIn. If this is the case, you will want to update your previous employment section and link it to their company page link. Instead of just text, your profile will show your previous employer’s company logo on your profile with a link back to their company page.
3) You can customize your public profile: Regardless of who sees your profile while logged in on LinkedIn (connections, network, etc…) you can pick and choose who sees your profile on the web (who is not logged into LinkedIn) – which doesn’t really make sense to me. If you want your profile to have limited or full exposure, you have to make changes in multiple locations. You get to this option by managing your public profile settings; (see image below) and you can see by the figure included to the right which items you can choose to share with the public.
4) You can’t block people from viewing your profile on LinkedIn: For Instance, if you want your profile to remain public on Facebook or Twitter, you can block a user who is stalking you, spamming you, etc… On LinkedIn you can’t do this. You can report someone who is spamming you, but you can’t block someone who, let’s say views your profile every day, yet is not a connection. You basically have 3 choices on LinkedIn. You can allow your connections, your network or everyone to view your profile. This can prove problematic if you want people to reach out and connect if you’ve had to reduce your profile to connections only.
So how are you supposed to keep up with these updates LinkedIn makes? Well, one way is to subscribe to my blog, because as I notice things are different, or if someone asks me a question I will write a blog post or record a video and post it on YouTube. LinkedIn also has a blog and a Facebook fan page, however – I have not found them to be overly helpful. When I have asked for assistance, they are slow to respond. Another way to keep up-to-date on what’s going on with LinkedIn is to follow @LoriRuff on Twitter or connect to Lori Ruff on LinkedIn. She’s probably best known as the LinkedIn Diva and if you have any questions regarding LinkedIn, she can answer them.
I have noticed other changes – have you? Which ones do you find to be the most problematic? Did you find this post helpful? If you have a problem or question you would like answered, feel free to post it here or on my fan page.