Why you should configure your LinkedIn profile

Why configure your LinkedIn profile?

I was recently asked how to block someone from a LinkedIn account.  I researched LinkedIn and while I was unable to technically “block” someone from an account, I did find ways to change your privacy settings by configuring my LinkedIn profile to make it more difficult for someone to be “stalked” once you have disconnected from them.  If you want to be more private on LinkedIn, here are the steps you may want to follow:

Step 1

Click on your image, or your avatar you have uploaded into LinkedIn in the top right hand corner and select Privacy and Settings  You will probably have to enter your password even though you are already logged in.

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Step 2: 

Turn on/off your activity broadcasts.  This LinkedIn feature notifies all of your connections all of your activity.  If you are in the process of tweaking your profile, I would recommend turning this feature off.  If you don’t want people to know what you are doing, leave the activity broadcasts in the off position.

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Step 3

Select who can see your activity feed:

Who do you want to see your LinkedIn activity feed?  Everyone? Your network? Your connections? Or only yourself?  You may ask – what’s the difference between your LinkedIn network and your connections?  Your connections are people who are actually connected to – 1st degree connections.  Your network are people who are 2nd & 3rd degree connections.  If you want to be private, you will want this setting to be only yourself.

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Step 4

Select what others see when you’ve viewed their profile.  You can choose to show your LinkedIn profile, be somewhat anonymous or completely anonymous.  The purpose of social media is to make connections and network, so for me, I don’t personally understand why you would would remain anonymous, but that’s me.  If you want to be completely anonymous – this is where you would make this change.  If you view someone else’s profile they will not know who viewed their profile.

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Step 5

Show/hide “viewers of this profile also viewed” box.   You can see the example below that belongs to Carly Alyssa Thorne – “People Also Viewed”.  She has this feature turned on.  If you do not have this feature turned on – this box would not show.

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When this box is checked – this is an example of what they will see.  You can see by looking at the example below, Carly shares her activity.  She is connected to Lori Wilk, and was endorsed by Alexandar Alexandrov.   She also shared a blog post.

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We’re going to skip over who can see your connections and go straight to

Step 6 Change your profile photo and visibility

I think this is probably the most important LinkedIn feature.  Your LinkedIn profile photo is your first impression to the business social media network.  You should take this opportunity to use a professional quality photo.  I would highly recommend NOT using a poor quality photo, NOT using a company logo, NOT using a photo where you cannot clearly see your face or that does not represent you in a professional manner.  This photo needs to instill trust and professionalism.  This photo needs to be welcoming without being inappropriate or overtly sexual.  This photo needs to be current.

And finally – in answering the question of the person who was trying to block the individual who was being a “stalker”.  Since she had disconnected from that person, all she needs to do now, is change her settings to show her profile only to people she is connected to.

Don’t forget to SAVE each time you make changes to your LinkedIn profile.

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I hope these instructions help you with any problems or questions you may have been experiencing.  Remember, if you have any questions in the future… just post them on my Facebook fan page https://www.facebook.com/YourSocialMediaMogul

 

How to Manage Your LinkedIn Skills Endorsements

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LinkedIn Skills Endorsements hit the scene back in September 2012

Many people were not fans and by the looks of it, some are still fighting them by not participating.  How do you make the best of LinkedIn Skills Endorsements?

  1. List your skills.  You can add and manage your skills in the Skills & Expertise section of your profile when it is in edit mode.  Pick at least ten.  LinkedIn will give you variations of the same skill so setting your skills can take a while.  For instance, I was offered several endorsement opportunities with the words Social Media  so I took advantage by listing all that were applicable. You don’t have to ask for the Skills Endorsements to receive them and depending on your settings, you will get an e-mail notification when you receive one.
  2. Hide skills you don’t want to show.  This is something many people don’t realize you can do.  It’s beneficial to hide skills for a few reasons.  Perhaps someone gave you an endorsement for a skill you don’t believe applies to you.  Perhaps you are looking for a job and you want your endorsements to be focused on the skills necessary for the job you are interviewing for.  Perhaps you want more endorsements on skills at the bottom of your list.  Here’s a quick video to show you exactly how:
  3. According to LinkedIn’s overview,  you can only give or receive endorsements to and from your 1st degree connections. This brings up the age old argument between those who have thousands of 1st degree connections and those who only connect with those whom they personally know and trust.  It is easy to assume those with thousands of 1st degree connections will more than likely get more skills endorsements than those who do not.   The more people you’re connected to, the greater your reach and the more possibilities you have to get help reaching out to a potential employer, client or consultant.  Please do not misunderstand, I’m not saying to go out and connect with every person on LinkedIn, I’m just pointing out the likelihood of the number of endorsements you could receive in relation to the number of 1st degree connections you have.
  4. It’s a good idea to reciprocate skills endorsements.  If someone went to the trouble to endorse you for skills you listed, or even for some skills you have but forgot to list, why not reciprocate?   Let’s say you’ve reciprocated to the point there are no more opportunities to endorse them for a skill.  How do you interact with them to stay in their news feed then?  All you need to do is look at the Activity  box right below their photo.  This box will show what this person has been up to on LinkedIn (if they have their settings to show this information), click See More.  If they have shared blog posts or commented on items, you can interact with someone this way as well.  This is also a good opportunity to meet in person for coffee or to network.

So, for a quick recap of managing your LinkedIn skills endorsements: List the skills you want, hide the ones you don’t want to show, connect to more people if you want more endorsements and reciprocate.

Do you have any LinkedIn skills endorsements tips?

 

 

LinkedIn: Back to basics

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Sometimes we forget about the basics.  I had a request from a friend so I decided to share the same information she needed with you:

If you forget your password, it’s easy enough to reset.

At the login screen – type in your default e-mail address and click on Forgot password?  It is important you put in the same e-mail address you set up your LinkedIn account.  If you would like to change your e-mail address, I will show you how to do that, but for now, you need to put in your original e-mail address.

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Once you have logged in, At the top right corner, click on the down arrow next to your name and select Settings

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On the next screen, bottom left corner, select Account

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Here you will see your LinkedIn basic settings.  You can add additional email addresses, change your default email address, change your password, and more.  This is also where you need to be if you have multiple accounts and need to close one or more accounts.  In fact, feel free to click around here, click on the Add & change email addresses (I would show you a screenshot of mine, but I don’t want to show my active email addresses.  The address shown in this email is not one I check regularly.)

Now that you’ve taken time to familiarize yourself with your LinkedIn basic account settings, now let’s look at the Email Preferences.   If you find you are getting a LOT of notifications, this is where you can tweak your settings.

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Like account settings, email preferences is where you want to go if you are experiencing an overabundance of emails:  I would recommend going to Set the frequency of emails first:

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If you make any changes here, be sure to SAVE CHANGES when you exit.  I’ll let you familiarize yourself with the rest of the options at your leisure – but be sure to go through them if you feel like you are getting too many emails.

We’ll discuss customizing your Profile and Groups, Companies & Applications in two separate posts at a later date.  I hope this post was helpful for those of you who are just starting out, or who may have not taken the time to go through these settings.

If you have a question, be sure to post on my Facebook fan page, or send me a tweet at @Knikkolette – I’ll write a post to answer your question. 🙂

SEO for the Technically Challenged

What is SEO for the Technically Challenged?

Do you feel you just don’t get SEO a/k/a search engine optimization? I’ve been there. I know exactly the way you feel. If you take a step back and forget that it’s supposed to be scary and technical, and just think of it as a style of writing, you should be good. In fact, if you follow these 3 simple steps, you can painlessly help your on sight and offsite SEO.

 

1) Keywords: The keyword in this post is SEO, and in your post should be high-lighted in the following ways:

  • Your blog title should contain your keyword
  • H1, H2 or H3 Title

  • Hi-light your keywords with bold and italics within content of your blog
  • Alt txt in your image

  • Keywords should be repeated throughout your blog post that is enjoyable to read (notice I hi-lighted enjoyable) They need to be repeated enough, but not too much. If you’re not sure, there are plug-ins you can install on your blog to optimize it for SEO such as WordPress SEO by Yoast or Vibe SEO Pack, just to name a couple.

2) Commenting: In addition to keywords above, when you comment on other people’s blogs, you are leaving backlinks to your blog. The more comments you make, the more SEO “link juice” you leave. The more popular the blog, the better. (Hint you want to comment on a blog that allows you to enter your blog url (website addresss) not log in with your Facebook account).

3) Crosslinks: This is probably one of the easiest of the SEO techniques. Once you start blogging, it’s important to link your relevant posts or pages together. This is called crosslinking.

Watching the videos make these once thought scary SEO techniques easy to accomplish, so take a deep breath and optimize your site today! Now that wasn’t so scary was it?

 

 

ManageFlitter: How-To Unfollow Multiples

If you’re not using ManageFlitter to manage your Twitter account you’ll want to check it out!

manageflitter your social media mogul

ManageFlitter  is a tool I have grown to love.  ManageFlitter supplies you so with so much information, it’s just nuts!  You can see who is a “talkative” or “quiet” user on Twitter, or who is completely inactive and how long it’s been since they’ve signed onto Twitter.  That can be valuable information if you are serious about interacting with your followers.  You can also see the number of tweets each person has sent over the lifetime of their account, the number of followers each user has, what their bio says, and what their Twitter avatar looks like.  Of course, ManageFlitter lets you see who is following you, and best of all, if you have the pro account, you can unfollow en masse if you want to prune your account to make room for new followers.

If you want to see just a sneak peak how ManageFlitter works, I’ve created a video (just coz I like you) ~ naw… actually coz I’m a vizual learner and I figure it’s easier to teach this way too.

If you like this video, be sure to subscribe to my YouTube channel for more videos like this one, but subscribe to the blog too because this video and many more aren’t on YouTube!

Do you feel like there are some days when users just don’t respond on Twitter?  What are your experiences?

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