Facebook Timeline, Google+ Business Pages, now Twitter Profile Pages!
I started this post with a history lesson – then I remembered I don’t really like history so why go that route? Sure, I could post stats, when the platforms were created, when they offered what, blah blah blah… it’s informative, sure, but that’s too left brained for me. Facebook has been introducing their Timeline on their personal profiles since September last year. Luckily for the stragglers, it hasn’t been mandatory (yet). This laid back-do-as-you-wish attitude may turn around to bite them in the behind because now Facebook is threatening to introduce it to their business pages a/k/a fan pages on February 29, 2012. (Notice I say threatening?) Because it took them so long to actually release Timeline on the personal profiles, I’m in the “I’ll believe it when I see it” boat.
Now we have Twitter offering what they call Enhanced Profile Pages. Twitter has only released these to a select few and there is currently no release date to the general public. (At least they’re not making promises they can’t keep.) According to a quote from Twitter’s site, the Enhanced Profile Pages:
“…increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page. Your enhanced profile page is completely public — users can view it without joining or logging into Twitter.”
If you want to know more about these pages, just click on Enhanced Profile Pages.
Then of course, you can’t forget Google+ and their business pages! They haven’t quite caught on in popularity as Facebook fan pages, but they are getting there… I’ve created mine, have created a few for clients, and know a few who have created theirs as well. As someone who has to manage Google+ accounts, it’s not as intuitive as Facebook, but you’d be amiss not to set up accounts with Google being the search engine giant they are.
Google+ also doesn’t play well with others and hasn’t released the necessary API (application programming interface) necessary that allows us to post to Google+ from third party applications like TweetDeck, HootSuite, MarketMeSuite or others.
Businesses are starting to realize just how beneficial social media can be so they scrambling to create social media marketing departments, create positions like social media specialists, even add the duties to existing administrative personnel just so they will have an online presence. The real question is, when they do create their pages, will they be managed properly? Will they be interactive, interesting, engaging, informative, and relative or will they be like the old-style marketing we continue to see some businesses implement? Push, push, push marketing?
What is your take on the different business pages? Have you set up business pages on various social media platforms? Do you think they are beneficial? Tell me what you think!