Why isn’t anyone reading your blog posts?

your social media mogul blogYou know you have great content.  You are offering sound advice people can use.  You even offer valuable offers from time to time and links to other helpful websites.   You’ve compared your blog to your competitors and you know your blog is better than most, but your click-through rate is dismal.  No one is tweeting your posts or sharing  on Facebook.  You have the social share tool-bars – you are doing everything (or so you think).  Are you on the road alone?

So why isn’t anyone reading your blog posts?

Ask yourself this question:  If you saw one of your titles somewhere online, would it catch your eye and make you want to read it? (answer honestly)  If so –  what drew you to that story?  If not – why not?

I was browsing through some posts and have posted what I believe are some successful titles and why I think they are:

1) 6 Free Tools to Help You Diagnose and Recover from a Link Penalty  by Chris Dyson

I like this title because it tells me exactly what to expect from the blog post and I know it’s something I want to read about.

2)  Are your blog readers getting bored of you?  by Lilach Bullock

I like this title because I actually WANT to know if my blog readers are getting bored of me…  If you can come of with a title that questions, evokes an emotion of  your reader – you are on your way.

3)  5 Habits that will stunt your career growth   by Ritika Trikha

This title implies this post can provide inside information – perhaps some secret I may not know about – I can’t wait to read this blog post!

Some things these titles have in common:

  1. They’re ALL SPECIFIC – You know exactly what to expect when you read the post
  2. They ALL provide something for ME the reader
  3. They’re ALL in the active voice
  4. They’re ALL opinionated
  5. They’re ALL under 120 characters  Actually – the longest one is 75 characters.  If you want your post shared on Twitter, it needs to be 120 characters so it can be shared with a retweet.  I like to keep mine under 100 because I’m old school and I remember the RT, RT, RT, etc.  (Give me a fist bump if you remember those days!)

Now – I was GOING to share some titles of blog posts I didn’t find quite as appealing, but then I decided perhaps that wasn’t appropriate.  There are plenty of them out there, I’m sure you’ve read your fare share (or perhaps you ignored them).  So as you write your next blog post, keep these things in mind.

  1. Be Specific!
  2. Keep the Reader in Mind!
  3. Keep the Title in the Active Voice!
  4. Have an Opinion!
  5. Keep it Short!

Social Media Emergency Averted

Have you ever done something, and after you did it wish you could immediately undo it?  That happened to me last week.  I read a blog post with great tips, nothing new.  Many times I immediately follow those tips because the authors are people I’ve come to know and trust their content.  What I didn’t do in this instance (and yes, it was entirely my fault) was read the fine print on a plugin I installed on my site.  When I installed this plugin, it “broke” my site by locking me out.  ACK!

social media

Now, I’m sure you’re wondering by now, WHY am I being so long-winded and telling you all of this and HOW does this make for a Social Media Emergency?  I like to think of myself as always being prepared for any emergency.  I have my laptop backed up automatically real-time to a cloud service called BackBlaze.  This is good, so if anything bad happens to my blog, (like this recent incident) I can restore from the backup.

This would have been a real emergency if I did NOT have a backup and something catastrophic happened to my site.  It’s a social media emergency because in my instance, my blog is part of my social media marketing.  I have new fans to my Facebook fan page because of my blog.  If I would have had to rebuild my blog from scratch, a year’s worth of content, links, and comments from readers and fans would be lost forever.

What should you do to avert a similar social media emergency?  There are several things, one is a site called BlogAid that can help you prepare.   MaAnna, the owner of BlogAid offers site inspections showing you specific ways you can improve it.  You’ll receive a thorough 20 point check including site security, plugins, setup, and SEO.  MaAnna is currently running a special with extended hours  February 19 through 26.

Of course there are the standard security plugins (which is what I currently have installed on my site) but after reading the services on the BlogAid site, those can be easily circumvented.  All of a sudden, all of my preventive measures aren’t making me feel all warm and fuzzy.

blogaid logoI’ve decided I’m going to have her look at my site just for piece of mind.  Even though I back up my blog and have anti-spam filters, and a security plugin, the peace of mind, just knowing that I’ve done everything I can do to thwart hackers, (and my own stupidity), well, you just can’t put a price on that!  So, if you want that same peace of mind, check out BlogAid at this link http://www.blogaid.net/site-evaluation-and-review-snapshot and have MaAnna do an inspection for you.

Tell us about your averted crises or perhaps you have a problem you need solved?  Be sure to comment below.

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Blog Commenting for SEO: Easy as 1-2-3

How is Blog Commenting Considered SEO?

Blog commenting is one of the easiest and common linkbuilding methods available to everyone.  When you actually read the post and previous comments, you gain valuable information and in exchange you get a backlink from the site. Regardless of what your business or industry is, chances are, there’s a blog covering your niche.  I was reading a book by Danny Dover on Search Engine Optimization Secrets and he indicated he found a blog on white board markers.  Personally, I never would have thought there would be a blog about white board markers, but I found one too.   Blog commenting requires you to think and to read the article and perhaps the previous comments.

Most blogs have similar comment features that allow the reader to input their name, e-mail address, and website address along with their comment.  Let’s face it, as bloggers, we want to get feedback from our readers.  Are we giving them what they want?  Are we providing interesting, informative, entertaining, thought-provoking, or controversial posts?  As a marketing avenue, blogs are a necessity when it comes to effective and communicative internet marketing. And almost all blogs have comments allowed because it displays the nature of their readers and the effectiveness of the blog author as he moves his audience to say what they have on their mind.

blog commenting

1.

As you can see by the image above, as the reader of the blog, all you need to do is fill in the details and post your comment.  If and when you do, what usually happens is that your name becomes a link back to your website.

2.

Now I’m going to insert a suggestion here on what NOT to do (unless you frequently comment on a blog and have built a rapport with the blog owner – and then it’s still questionable marketing).  What you don’t want to do is put an extra link inside the comment box.  If you are wondering what’s the harm, well the blog owner might mark it as spam or will look down on you because you are being self-promoting and/or edit your comment.   What you also need to know is some blogs also format their blogs as “nofollow”*.   What this means is they have coded their blog to allow you to put links in the comment section, but when someone clicks on your link, the search engines will not follow.

3.

Make sure the blogs you comment on are quality blogs, with valuable information, decent Alexa rankings, or get lots of comments by other readers just to name a few attributes.  What you want to stay away from are the blogs that are almost all ads because they are likely to have their “nofollow” enabled. (*And as Saul Fleschman stated in the comment below, there is NO SEO value. Thanks Saul for adding that tidbit of information I left out.)

Below is an example of what a comment looks like after you have posted it.   If you will notice, my name “Knikkolette” is blue.  That is the link that goes back to my website www.yoursocialmediamogul.com.

blog commenting for SEO

 

So there you have it, blog commenting for SEO.

Do you have any ideas or comments to share?  Leave them in the comment section below and take advantage of the backlink! 🙂  If you have questions you’d like answered, feel free to post them on my Facebook fan page. 🙂

How-To Review Your Favorite Blogs with Alexa

Show Your Favorite Bloggers You Care by Giving Them Reviews on Alexa

Did you know you could give reviews on Alexa?  I thought it was a pretty cool feature so I started giving reviews to fellow bloggers.  I researched the Alexa website to see if the reviews affected the rankings but I didn’t see any documentation supporting that one way or the other.   It’s still a nice way to give your favorite website or blog a “kudos for a job well done” or , if you don’t like a particular site, you can put that in the Alexa review as well.

The following video shows you step-by-step how you can give your favorite website or blog a review using Alexa.

As always, if you have any comments, feel free to comment below or check me out on Facebook.  If you like these posts, sign up for our mailing list.

Support-A-Thon: Submit Your Free #Backlinks

support-a-thon

What’s a Support-A-Thon?

Well that was my question when I originally read the headline on Yomar Lopez’s blog.  I don’t know if he originally came up with the idea of thesupport-a-thon Support-A-Thon, but he definitely encourages us to take advantage of this marketing idea.  A Support-A-Thon is a free link exchange where participants actively help each other by posting links on each other’s social platforms.

What’s the purpose behind this Support-A-Thon?

As a participant (someone who submits your information) all you are asked to do is hand-pick a few other participants and share their links with your friends via your social networks.  Whether you choose to share by posting to Google+, LinkedIn, StumbleUpon, makes no difference which social platforms as long as you share.  For the full story of how the Support-A-Thon works, please read Yomar’s post.

The following is straight from Yomar’s blog:

Why A Support-A-Thon Is For You

The goal here is to allow little-known business entities and creatives to share their online content with a wider audience.  This blog has gained great momentum and I’d like to share some of that traffic with you.  Of course, do not share your stuff here if you do not plan to support others here.  By joining our unofficial effort here, you pledge to…

  • Share the benefits, urgency, and highlights of any content you promote via the Support-A-Thon effort.
  • Never spam your links or the links of others.
  • Personally introduce content to the most interested, hand-picked targets.
  • Use StumbleUpon to Like content and share it to your network’s toolbars.
  • Cross-promote via a blog, site review, LinkedIn recommendation, etc., if you wish.
  • Leave quality comments on target content that will build conversations and add value to the content.
  • Introduce your favorite influencers to people personally, via Twitter, Facebook, Google+, or other preferred social networks.
  • Promote the Support-A-Thon by using #supportathon where appropriate and perhaps blogging about it!

Link Building And Sharing Guidelines

When creating links outside of StumbleUpon (i.e. in blog comments, HTML-enabled profiles/bios, and discussion boards), it’s important to make them natural.  What is a natural link?  I’m glad you asked!

  • A link that leads to something relevant to the referring content.
  • A link with anchor text that describes the target content accurately and honestly.
  • A link given proper context so it does not seem like unsolicited spam or mere self-promotion (and people know what they’re clicking).
  • A link that adds value to the online conversation at hand.
  • A link that provides an action or connection that has been pre-approved.

Essentially, just like you are considerate and try to add value with your comments on other sites, you want to do the same with links.  If your links do not add value to content, have not been pre-approved, and break a site’s guidelines, chances are it is spam.

On the matter of pre-approval, most sites that enable links in comments, signatures, profiles, and other areas assume you know that it is meant to be used sparingly.  To avoid seeming like a leech, try to link to others and back to your top referrers more than you link to yourself.  Sure, this takes longer than other, more questionable link-building methods, but it ensures your links are not taken down.

So there you have it!  What a Support-A-Thon is and why you should participate.  I thought it was a splendid idea!  I love supporting others!  So please, post your information in the comment section.  Please know, however, I will be pre-approving the links in the comments so please, no spam, no “adult” sites, etc…

If you have questions or comments relating to something other than the Support-A-Thon link sharing, please post them on my Facebook fan page.  Thanks so much for your participation and support!