LinkedIn: Back to basics

linkedin skills endorsements

Sometimes we forget about the basics.  I had a request from a friend so I decided to share the same information she needed with you:

If you forget your password, it’s easy enough to reset.

At the login screen – type in your default e-mail address and click on Forgot password?  It is important you put in the same e-mail address you set up your LinkedIn account.  If you would like to change your e-mail address, I will show you how to do that, but for now, you need to put in your original e-mail address.

linkedin3

Once you have logged in, At the top right corner, click on the down arrow next to your name and select Settings

linkedin1

 

On the next screen, bottom left corner, select Account

linkedin2a

Here you will see your LinkedIn basic settings.  You can add additional email addresses, change your default email address, change your password, and more.  This is also where you need to be if you have multiple accounts and need to close one or more accounts.  In fact, feel free to click around here, click on the Add & change email addresses (I would show you a screenshot of mine, but I don’t want to show my active email addresses.  The address shown in this email is not one I check regularly.)

Now that you’ve taken time to familiarize yourself with your LinkedIn basic account settings, now let’s look at the Email Preferences.   If you find you are getting a LOT of notifications, this is where you can tweak your settings.

linkedin4

Like account settings, email preferences is where you want to go if you are experiencing an overabundance of emails:  I would recommend going to Set the frequency of emails first:

linkedin5

If you make any changes here, be sure to SAVE CHANGES when you exit.  I’ll let you familiarize yourself with the rest of the options at your leisure – but be sure to go through them if you feel like you are getting too many emails.

We’ll discuss customizing your Profile and Groups, Companies & Applications in two separate posts at a later date.  I hope this post was helpful for those of you who are just starting out, or who may have not taken the time to go through these settings.

If you have a question, be sure to post on my Facebook fan page, or send me a tweet at @Knikkolette – I’ll write a post to answer your question. 🙂

A FEW DO’s and DONT’s of Twitter

do's and dont's of Twitter

 

What are MY Do’s and Dont’s of Twitter?

If you’ve been dabbling in social media for any period of time, I’m sure you’ve read numerous posts with tips about Twitter.  Some may include links to 3rd party applications that work with Twitter, some may be tips how to get more followers or market yourself online using Twitter.  There are many sites out there such as JeffBullas.com,  Social Media Examiner, and Michael Q Todd just to name a few that offer great tips on Twitter and other social platforms.  In fact, I would recommend you subscribe to each of these blogs because they have valuable content you can use.

Below are my recommendations, that have worked for me to not only gain followers, but cultivate relationships through Twitter that ultimately allowed me to makes sales.

DO: If you notice someone has posted “Good Morning” or “Hello”, respond with a warm greeting! A long conversation is not necessary…  people just want to know there’s someone out there.

DON’T: Post and run!  I’ve seen so many people who are new to Twitter post links to their websites, “promotions”, etc… thinking this is the way to use Twitter to get new business, then they hop offline with no intention of getting to know their target audience.  Think about it this way… Would you turn on your television or radio just to watch or listen to commercials or infomercials?  Didn’t THINK so!

DO: Pay it forward.  Whether you are promoting another person’s blog, business, charity, contest or whatever, the general rule of thumb is to follow the 90/10 or 80/20 rule.  Promote others the MAJORITY of the time and yourself the minority of the time.    It was Zig Ziglar that said “You will get all you want in life if you help enough other people get what they want.” and that’s true for Twitter as well.  As you promote others… you are building your own cheer leading team.

DON’T: Auto DM (direct message) a generic message asking your new follower to like your fan page, read your blog,  or buy your product!  This is just down right RUDE!  There are many many people (myself included) who will unfollow you just as quickly as they followed you if they see this type of message in their DM box.

These are just a FEW of my Twitter a Do’s and Don’ts… heaven knows there are SOOOOO many more!  Is there something people do on Twitter that really gets under your skin you would like to share?  How about something people SHOULD do?  I’d love to read what you’ve got to say!

subscribe

SEO for the Technically Challenged

What is SEO for the Technically Challenged?

Do you feel you just don’t get SEO a/k/a search engine optimization? I’ve been there. I know exactly the way you feel. If you take a step back and forget that it’s supposed to be scary and technical, and just think of it as a style of writing, you should be good. In fact, if you follow these 3 simple steps, you can painlessly help your on sight and offsite SEO.

 

1) Keywords: The keyword in this post is SEO, and in your post should be high-lighted in the following ways:

  • Your blog title should contain your keyword
  • H1, H2 or H3 Title

  • Hi-light your keywords with bold and italics within content of your blog
  • Alt txt in your image

  • Keywords should be repeated throughout your blog post that is enjoyable to read (notice I hi-lighted enjoyable) They need to be repeated enough, but not too much. If you’re not sure, there are plug-ins you can install on your blog to optimize it for SEO such as WordPress SEO by Yoast or Vibe SEO Pack, just to name a couple.

2) Commenting: In addition to keywords above, when you comment on other people’s blogs, you are leaving backlinks to your blog. The more comments you make, the more SEO “link juice” you leave. The more popular the blog, the better. (Hint you want to comment on a blog that allows you to enter your blog url (website addresss) not log in with your Facebook account).

3) Crosslinks: This is probably one of the easiest of the SEO techniques. Once you start blogging, it’s important to link your relevant posts or pages together. This is called crosslinking.

Watching the videos make these once thought scary SEO techniques easy to accomplish, so take a deep breath and optimize your site today! Now that wasn’t so scary was it?