SEO & Cross-Links: Do You Use Them?

What Are Cross-Links?

Cross-links are the links between posts within a blog or links between pages on a website. If you want an example of a really successful site that uses cross-linking, think Amazon.  You look at one book, and they suggest others with links. Many blog themes have cross-links built in based on the category you place the post in.

your social media mogul cross-linking

Cross-linking helps the search engines decide how relevant a web page is to a particular topic.  You want to stay focused on the topic or related material you are writing about when cross-linking. For instance, this post is about SEO and cross-links, so I wouldn’t want to put a cross-link to a post about Twitter. This would not benefit this post in the search engine “crawl”.

Use Anchor Text

When you want to link one article or post to another, you will want to use anchor text. Anchor text is a feature many bloggers often don’t take full advantage of when creating cross-links. What you don’t want to put is “click here” or “more” as your anchor text. Your anchor text should be the major keyword or key phrase you are using throughout your post. If you don’t have any other posts or articles with those keywords or phrases, they should at least be the same subject or topic as your post.  As you will notice, this post has several anchor text cross-links that all relate to SEO.  I had not written about cross-links before, but I have written about SEO.

I’ve created a short video that shows you exactly how to create an anchor text link using WordPress.

Now keep in mind, cross-links are great for websites and blogs, but you don’t want to go too deep.  Search engines like the sites to be relatively shallow and wide.  If your pages have too many sub-sub-sub categories or broken links the search engines won’t find your content no matter how great it is.

Be on the look-out for other sites with great examples of cross-links.  Do you use cross-links?  Do you use anchor text?  How have you incorporated this into your social media strategy?  I’d love to to know!


8 Replies to “SEO & Cross-Links: Do You Use Them?”

  1. Hi Knikkolette, thanks for that – I have been adding cross-links using anchor text as a way to highlight my previous posts but I hadn’t realised it had a significance for my SEO efforts. I am comforted to learn from your excellent video that I have been doing it right 🙂

    I am so glad you highlighted that the link should open a new tab, I see so many blogs where the link takes you away from the original page, sometimes to another blog, it’s so frustrating if you forget to click ‘back’ and could lead to your reader moving on rather than coming back to find you.

    Liking the way you are using the video clips, will have to look into that one.


    1. Hi Tony

      I’m so glad you liked the post & video. It always makes me feel good when someone learns something new. Thanks for commenting. 🙂

  2. Appreciate this reminder, as I’ve been really bad in regards to cross-linking within my blog. On some of my other blogs, I do so religiously, but not on SBD, often.

    What I love about cross-linking, is that it’s not only good for SEO, but good and helpful for readers too!

    1. You bring up a great point I forgot to cover in the post ~ Thanks so much Christian! 😀 Thanks for commenting, your input is greatly appreciated!

  3. Wow – and here you have taken me to a place I was unaware of. I love learning new things especially when I can use this with my newly learned blogging efforts. AND I like the idea of a video, perhaps I can figure out a way to put that into my blogging as well. Thanks so much for the info!!

    1. Thanks so much for the compliment Wendy! I’m glad it was helpful. If I could figure out a way to record myself using my recording software I would totally do that! 🙂 LOL

  4. Hi Knikkolette,

    Thanks for the informational post and video!

    I am fairly new to the online market. Many times, I have seen references to SEO and cross-linking, most of which have confused me. But, your post helped me make the connection between the two.

    Thanks again,

    1. Hi Sara! I’m so glad my post was able to help you understand SEO a little better. It can be a bit overwhelming when you’re first starting out, but you’ll get the hang of it. 🙂

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