What is Auto Posting?
Auto posting is the use of an application such as Later Bro, Bufferapp, or even Hootsuite that allows a user to schedule a post to be made at a later time. Some applications such as Twaitter even allow for reoccurring auto posts.
Why is Auto Posting on Social Media Platforms a Controversial Topic?
Many business owners don’t have time to spend online so they use auto posting applications. Many of these businesses may have done themselves more harm than good by going overboard with their auto posting. In their effort to “always be online” and “in front of their market”, they’ve turned into “spammers”. They did not follow the golden rule of social networking, which is being social.
There are many individuals who don’t believe in auto posting at all. The thought of someone setting up timers for posts to be made when the individual is not online riles people up because the whole concept of these platforms is “social networking”. Social as in, getting to know people, building relationships, having conversations. Many of these people will even unfollow people who appear to be “bots” or use auto posting applications.
Why would someone use auto posting?
- Continually post information to your followers even if you don’t have time
- You don’t always have internet access to make the posts so you schedule them ahead of time
- If you live in different time zone you can schedule your auto posts to your target market
- They would benefit an individual wanting to post the same content on a regular basis
Why would someone NOT use auto posting?
- Appear to be a “bot” or “spammer”
- You may not have the ability to interact immediately*
- They don’t want to lose followers
While I was online I talked to some professionals and got their opinions on auto posting and this is what they had to say:
- “Scheduling a tweet or status update to be available to your audience at a specific time is okay — in fact sometimes necessary. However, syndicating every social platform from one central place takes the “social” out of social media. When I see a Facebook wall completely filled with only tweets from Twitter, I high-tail out of there!”
- “I am against auto posts based solo on RSS feeds, but I agree with using @Bufferapp to optimize your twitter stream and work!”
“Auto-posting should only be used to keep your info stream regular at the times you know ahead of time you’ll be unavailable. I am talking about middle-of-the-night, very early AM, maybe a few times on the weekend and of course, when you are away from the office or on vacation. Auto-posts can supplement your organic posts and enhance your engagement but should never, ever replace them. I am talking about <10% auto-posting vs. >90% organic posting.”
- pros: more efficient use of reading/sharing time, time dedicated to social networks spent on engagement not sharing
- cons: miss out on breaking trends, new facts render scheduled content incorrect, doesn’t address responses
Steve Wilson – The King’s Head
- “…definitely against it. Auto-posting is simply trying to use ‘social’ sites as if they were old ‘tell’ media…”