Why isn’t anyone reading your blog posts?

your social media mogul blogYou know you have great content.  You are offering sound advice people can use.  You even offer valuable offers from time to time and links to other helpful websites.   You’ve compared your blog to your competitors and you know your blog is better than most, but your click-through rate is dismal.  No one is tweeting your posts or sharing  on Facebook.  You have the social share tool-bars – you are doing everything (or so you think).  Are you on the road alone?

So why isn’t anyone reading your blog posts?

Ask yourself this question:  If you saw one of your titles somewhere online, would it catch your eye and make you want to read it? (answer honestly)  If so –  what drew you to that story?  If not – why not?

I was browsing through some posts and have posted what I believe are some successful titles and why I think they are:

1) 6 Free Tools to Help You Diagnose and Recover from a Link Penalty  by Chris Dyson

I like this title because it tells me exactly what to expect from the blog post and I know it’s something I want to read about.

2)  Are your blog readers getting bored of you?  by Lilach Bullock

I like this title because I actually WANT to know if my blog readers are getting bored of me…  If you can come of with a title that questions, evokes an emotion of  your reader – you are on your way.

3)  5 Habits that will stunt your career growth   by Ritika Trikha

This title implies this post can provide inside information – perhaps some secret I may not know about – I can’t wait to read this blog post!

Some things these titles have in common:

  1. They’re ALL SPECIFIC – You know exactly what to expect when you read the post
  2. They ALL provide something for ME the reader
  3. They’re ALL in the active voice
  4. They’re ALL opinionated
  5. They’re ALL under 120 characters  Actually – the longest one is 75 characters.  If you want your post shared on Twitter, it needs to be 120 characters so it can be shared with a retweet.  I like to keep mine under 100 because I’m old school and I remember the RT, RT, RT, etc.  (Give me a fist bump if you remember those days!)

Now – I was GOING to share some titles of blog posts I didn’t find quite as appealing, but then I decided perhaps that wasn’t appropriate.  There are plenty of them out there, I’m sure you’ve read your fare share (or perhaps you ignored them).  So as you write your next blog post, keep these things in mind.

  1. Be Specific!
  2. Keep the Reader in Mind!
  3. Keep the Title in the Active Voice!
  4. Have an Opinion!
  5. Keep it Short!

Is your content COMPELLING?

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I had the opportunity to attend Atlanta’s Digital Summit this week and it was the kick in the pants I needed.  I’ve had quite a writer’s block – and now my mind is swimming with ideas of things to write about.  One of  the main things I took away from this summit was Annalise Kaylor’s advice of making the content COMPELLING.  Annalise is the Director of Social Media Marketing at Intrapromote, and has been in the internet business since 1982 – her background is impressive to say the least.

bad commentsShe pointed out some obvious ways companies (and individuals) are “gaming” Facebook’s Edgerank – and how we shouldn’t do that – there’s really no value to it, not only that, but it’s so obvious in some instances, it’s insulting to fans.  (see insert)   Can you see how it can do more harm than good and how you could lose fans by making the wrong types of posts on your fan page?

What she said to do instead was to make the content COMPELLING, fascinating, significant, etc… By doing this, your fans will engage because they find your content worthy and interesting.  Not only will they find your content worthy and interesting and engage, they will tell their friends and your audience will grow.  You will build a community and if someone ever DOES have a negative comment about your company, service or product – this community you are building will defend you – stand up for you.

Annalise said your influencers probably aren’t who you think.  They are your friends and family.  They are the people with whom have conversations, and who share your content.

So – to recap:

  • DON”T Game Edgerank – it may get you more traffic, but it won’t necessarily get you the results you want.
  • Make your content COMPELLING – This is what keeps your audience coming back engaged and coming back for more as well as telling their friends about you and growing your audience.

Did you find this helpful?  I’d like to know!

 

 

 

 

Sharing on Social Platforms

Is sharing on social platforms hard for you to do?

Sharing is quite easy if you know how.  Sharing information-that’s what it is all about – especially through pictures.  From Instagram to Facebook it’s about letting family, friends and even clients/potential clients peek into your world. Check into most forms of social media and you will be treated to pictures, pictures and more pictures. They are everywhere- from a friend’s adorable twins to Justin Timberlake’s latest song- sharing photos and videos- dare I say “has gone viral”.  Maybe because doing so is so darn easy.  It takes seconds to download them into your computer, or even better, from your phone onto your favorite social media site and  Viola- your masterpiece is out for all to enjoy.

Wait, did I just say your favorite form of social media? Why limit yourself to just one when with a couple of steps you can share that same photo on several sites.  This is fabulous – especially if you have a business or service you want to share with as many people as possible.

Instagram makes it super easy to not only add an artistic flair to your photos by using it’s editing tools, sharing  them on  other social media platforms. The glitch comes when you want to share that same photo onto your business Facebook page. Instagram  does a great job of sending  your photo from your phone to your personal  Facebook page, but how do you then transfer that same picture onto your business page?  It’s super easy.  All you do is go to your personal timeline and under the photo you want to share click on share, when the drop down menu shows , you choose your business account and just like that you have posted that same photo onto your  business Facebook page.  How easy is it to get photos of your product or service out to potential clients?  One photo taken and enhanced with Instagram will speak a thousand words to potentially thousands of people when shared with numerous forms of social media with a few clicks of the send button.  No wonder, Instagram is quickly becoming one of the most popular forms of social media, or has it already arrived?

Do you like sharing your pictures on social platforms?

LinkedIn: Back to basics

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Sometimes we forget about the basics.  I had a request from a friend so I decided to share the same information she needed with you:

If you forget your password, it’s easy enough to reset.

At the login screen – type in your default e-mail address and click on Forgot password?  It is important you put in the same e-mail address you set up your LinkedIn account.  If you would like to change your e-mail address, I will show you how to do that, but for now, you need to put in your original e-mail address.

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Once you have logged in, At the top right corner, click on the down arrow next to your name and select Settings

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On the next screen, bottom left corner, select Account

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Here you will see your LinkedIn basic settings.  You can add additional email addresses, change your default email address, change your password, and more.  This is also where you need to be if you have multiple accounts and need to close one or more accounts.  In fact, feel free to click around here, click on the Add & change email addresses (I would show you a screenshot of mine, but I don’t want to show my active email addresses.  The address shown in this email is not one I check regularly.)

Now that you’ve taken time to familiarize yourself with your LinkedIn basic account settings, now let’s look at the Email Preferences.   If you find you are getting a LOT of notifications, this is where you can tweak your settings.

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Like account settings, email preferences is where you want to go if you are experiencing an overabundance of emails:  I would recommend going to Set the frequency of emails first:

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If you make any changes here, be sure to SAVE CHANGES when you exit.  I’ll let you familiarize yourself with the rest of the options at your leisure – but be sure to go through them if you feel like you are getting too many emails.

We’ll discuss customizing your Profile and Groups, Companies & Applications in two separate posts at a later date.  I hope this post was helpful for those of you who are just starting out, or who may have not taken the time to go through these settings.

If you have a question, be sure to post on my Facebook fan page, or send me a tweet at @Knikkolette – I’ll write a post to answer your question. 🙂

Yes, Being Social Does Pay!

money2The same question I keep getting asked again and again is “What do you post on Twitter?” or, “I don’t use Facebook because I don’t see the value of posting pictures of my dinner.”

I’m sure you’ve all heard the same line – it’s called “social media” for a reason – be social!  What does that mean exactly? Here are a few steps:

  • Start by saying “Hi” and go from there.  Sounds simple enough right?  You’d be surprised how many people create accounts and just post advertisements, tips or their blog posts but won’t have any interactions with other people.  If you find your tweets or posts are falling upon deaf ears so to speak – be what I call a “good listener” – read other people’s posts – and respond to people with common interests.
  • Pay it forward:  Share other people’s posts, retweet (RT) other people’s tweets, share people’s posts (don’t forget to cite your source – it’s not paying it forward if you don’t give credit where you got the info) If someone else is having a sale – or has a restaurant – your friends will be especially appreciative.
  • Be social for a cause:  Do you have a favorite charity or nonprofit?  If so, be their advocate.  Your friends, family, coworkers, and clients will see your values and that will go a long way.

Once you have followed these steps, relationships will start to build.  Once the relationships start to build, people will ask you what you do and that’s when your foot is in the door.  Some of those people you have built relationships with may need your services.  If not, they may know people who may need your services.  How do I know?  Because these steps have worked for me!  I have sold paintings through Twitter by building relationships.  I have been requested to several social media services so if it can work for me – it can work for you.

Do you have any other tips I haven’t listed above that have worked for you?