One of my first jobs out of high school was working for a small department store called “Anthony’s” where I was responsible for the store’s window displays. The rule I was taught was the K.I.S.S. method or Keep It Simple Stupid. Even at the young age of 18, I was taught, keeping a display clean and simple was the key to good sales. If a shopper doesn’t have too many items to look at, they can focus on a few key items to purchase. The same can be said to be true for many things, including social media marketing.
With Twitter, you are limited by 140 characters, but so many newbies really push the envelope by using up every single character. When they do this, they lose the opportunity of people retweeting their social media content!
Even with Facebook, statistics show social media posts that have 100 – 250 characters get 60% more likes, comments, and shares!
So, when you are marketing your product or service with social media, are you applying the K.I.S.S. method?