I had the opportunity to attend Atlanta’s Digital Summit this week and it was the kick in the pants I needed. I’ve had quite a writer’s block – and now my mind is swimming with ideas of things to write about. One of the main things I took away from this summit was Annalise Kaylor’s advice of making the content COMPELLING. Annalise is the Director of Social Media Marketing at Intrapromote, and has been in the internet business since 1982 – her background is impressive to say the least.
She pointed out some obvious ways companies (and individuals) are “gaming” Facebook’s Edgerank – and how we shouldn’t do that – there’s really no value to it, not only that, but it’s so obvious in some instances, it’s insulting to fans. (see insert) Can you see how it can do more harm than good and how you could lose fans by making the wrong types of posts on your fan page?
What she said to do instead was to make the content COMPELLING, fascinating, significant, etc… By doing this, your fans will engage because they find your content worthy and interesting. Not only will they find your content worthy and interesting and engage, they will tell their friends and your audience will grow. You will build a community and if someone ever DOES have a negative comment about your company, service or product – this community you are building will defend you – stand up for you.
Annalise said your influencers probably aren’t who you think. They are your friends and family. They are the people with whom have conversations, and who share your content.
So – to recap:
- DON”T Game Edgerank – it may get you more traffic, but it won’t necessarily get you the results you want.
- Make your content COMPELLING – This is what keeps your audience coming back engaged and coming back for more as well as telling their friends about you and growing your audience.
Did you find this helpful? I’d like to know!