How My Alexa Rank Dropped 1,461,897 Points in 30 Days

What is Alexa Traffic Rank?

According to Alexa’s website:

“The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.”

On August 4, 2011 I checked my Alexa rank after a conversation with a friend Saul Fleischman, who I met through Twitter .  Saul has shared a lot of information with me, and he is the one who reminded me about Alexa.  I had some experience with it years before, but had completely forgotten to implement any procedures to improve my rankings on this blog.  Imagine my embarrassment when I saw my score!  I should know better!  O.K. – time to get over myself and get to work and the following is what I actually did to improve my score.

1.  Comment On Blogs

On my post dated August 4, I said I would post a few comments each day to various blogs.  Wishful thinking on my part – I probably posted to 2 – 4 blogs each week.  If I would have posted to that many each day my score would have dropped even more.

2.  Participate on Forums

I found one forum I thought I would participate in and signed up – but never actually did anything with it.

3. Write about Alexa Ranking and Search Engine Optimization

I didn’t write about Alexa ranking per se, but I did write a couple of posts about search engine optimization.  I only write 1 – 3 posts per week, and I try to vary the subjects of my posts so in 30 days I only wrote 2 posts on search engine optimization.  Had I increased the number of posts per week, I could have written more and reduced my number more.

4.  Submit my blog to search engines and directories

I was diligent with this task the first week after the post. I would say I probably submitted my blog to about 2 dozen directories and search engines.  After that I quit completely.  Should I have continued?  Probably.  There are so many search engines and directories out there.   Let’s be honest – the average user isn’t going to go “overboard” and submit to every single directory and search engine.  I also only used free directories and did not use any reciprocating link directories.  I wanted to perform this task as an average user.

5.  Submit my blog to RSS Feeds

There are only a few, i.e. Facebook, Twitter, LinkedIn, and Triberr.   I didn’t go out a look for any beyond that even though there are more.

6. Increase Post Frequency

I should have increased my post frequency from 1-3 times a week to 3 – 5 times a week but I did not.  I wanted to see how my rank would improve keeping the same post frequency.  As you can see, it did drop quite a bit.

7. Expand Social Networking

This is one area I did work on.  I started using StumbleUpon a bit more, and Digg a couple of times.  I even signed up for a couple of new Social sites.  I think this may be one of the areas that helped my score the most.

8. Write Quality Content

Per my previous post, I am now paying very close attention to the SEO widget I installed and making sure I meet the criteria that makes a post “quality”.  I want to make sure the search engines can find my posts.

9.  Install Alexa Toolbar

That was an easy fix – I haven’t really used it, but I did install it.  I should probably go to Alexa’s website and read more about what the toolbar does and how to use it.

10.  Use Alexa Rank Widget

I found a widget that shows the rank of the site as well as Google’s page rank and the Technorati rank.  I haven’t even addressed Google’s page rank and my Technorati account won’t let me edit my profile so that’s another issue altogether.  I’m still trying to figure out why or how this affects the Alexa rank on my site – I’m sure it is measured back behind the scenes.

So there you have it – what I did the last 30 days to reduce my Alexa number.  I didn’t jump through too many hoops.  Everything I did is easily duplicated by anyone else.  What do I plan to do the next 30 days to lower my Alexa number?

1. Post comments on blogs with lower Alexa numbers than mine.

How can you tell if someone’s Alexa number is lower than your own if it’s not posted on their site?  Just go to and put their URL in the search box.

2. Increase my posts to a minimum of 3 per week.

This will be difficult for me – but I have to do it.

3. Look for more directories to submit my blog.

Whether they are regular directories or RSS, I want to find at least a dozen more.

4. Continue participating more in StumbleUpon and other social platforms.

More and more people are participating in this and other platforms like this.

August 4, 2011


September 4, 2011





33 Replies to “How My Alexa Rank Dropped 1,461,897 Points in 30 Days”

    1. That’s one of the main things I will be working on in the next 30 days. Wish me luck as I am the queen of procrastination! 🙂

  1. Knikkolette, this is very helpful! Great post. Paul and I check ours regularly and try to use all the different ways of increasing the rank. Your list is great. I am forwarding this so Paul and I can adjust our strategies.

    1. Dorien I’m so glad this was helpful! As you can see by the previous post, Chirag said what helped him most was increasing the frequency of his posts. Our mutual friend Samantha has a great Alexa rank and I’m sure she has some great tips (which I will be asking her about before my next post! 🙂 ) Thanks for sharing your comment!

  2. I keep an eye on my Alexa score as well. I post more frequently then you do (or at least I try to most of the time), but the best results I have seen come from stumbleupon. Stumbleupon is a bit of a hit or miss kind of deal though, so I am constantly looking for the best ways to get my blog in front of more people.

    1. Thanks so much for your insights Harvard! I will definitely do what I can to use StumbleUpon more and get it in front of more people!

  3. Sound advice, Knikkolette. Thanks! As Dorien mentions above, we’ve recently begun paying more attention to Alexa. We were using some of the approaches you mentioned, but not all. Thank you for putting this list together. Please keep us posted on your progress and we’ll do the same. Paul

    1. Thanks so much Paul! I plan on doing another follow-up post in 30 days. I’m interested to see what my rank will be when I increase my the frequency of posts and use StumbleUpon, Digg etc… more. My goal is to do things that are easily duplicated. Thanks for your & Dorien’s support! 🙂

  4. Knikkolette – Great information. I too have been working on reducing my Alexa ranking and now it drops an average of 500 points each day. Many of your suggestions I have already enacted. Of course the lower you go, the harder it is to have tremendous drops. This is a great trending tool along with and when used in conjunction with other analytics be them Google or CPanel.

    My Alexa ranking was over 325,000 in January 2011 and is now under 165,000. Of course, increasing conversions is also important. I also put on Google Adsense as a way to increase income. The ads are not intrusive and if you get a few bucks over the course of the month, it helps to pay hosting fees, etc.

    Thanks for an exceptional post. I will be sharing it on Facebook as well Google Plus.

    Leanne Hoagland-Smith

    1. Thank you so much for your insights of what has worked for you and using Google Adsense! I appreciate you sharing the post on Facebook and Google Plus as well! 🙂 I’m am also finding the numbers don’t drop as drastically since I’ve made it to the 500k point, but I’m still chipping away!

      Thanks again for reading my post and commenting! 🙂

  5. Thank you for the post. I am six days into my 30 day challenge to increase my Alexa ranking. Like you, I knew about it, but totally failed to implement any strategies for 10 months. Of course, my ranking is horrible. Live and learn. You inspire me to continue my quest. Thanks.

    1. I’m glad I was able to inspire you to improve your ranking. I’m on my 3rd month and although my ranking is still improving, the improvement has slowed down drastically. Here’s to your continued success! 🙂

  6. Hi,
    Thanks for Useful information about Alexa.
    How can you enhance your Alexa rank? Alexa is a contributory of It is a ranking method based on the level of traffic a website receives from people with the Alexa toolbar installed.

    1. I followed the steps outlined in my blog post to enhance my Alexa rank. I don’t have the Alexa toolbar installed, (I have a plugin for my browser). I can’t say for sure if everyone who visits my site has the Alexa toolbar installed, but I would have to guess they don’t because many indicated they also needed to work on their Alexa rank and many more have not even heard of Alexa.

      Thank you so much for taking the time to post! 🙂

  7. I have a question. I care more about a country ranking because advertisers look at the country ranking and decides to advertise. Does improving global ranking improve alexa ranking in a respective country? If anyone has insights into this, it would be helpful.

    1. This is something I would need to research. I know Alexa is country specific for the United States, but unsure about other countries.

  8. Thank you for this very informative post. Definitely, posting often keeps the alexa ranking high because when I put my blog on temporary maintenance for about 1 1/2 months, my rank dropped from around 780k to 1.2M! But recently, I’m baffled ’cause my alexa rank keeps dropping at an alarming speed, in hundreds of thousands, in just a matter of 3 days. From 1.8M, I dropped to 2.7 million. 🙁 Not really sure what’s causing the drop ’cause my traffic seems consistent.

    1. It’s more than just consisting blog posts on your own site. You also need to consistently comment on other people’s blogs who also have great Alexa ranks, as well as follow the rest of the steps outlined above.

  9. Actually, the initial big drop was from 690k to 1.2M. I also noticed that depending on the intensity of the competition bracket, the alexa ranking seems to be more fluid. While I was at around 700-800, my alexa was more stable. But when I dropped over 1M, it’s harder to get the rank up.

  10. Hmm.. interesting. Weird I went from 10,000,000 to 700,000 in less than a month, and I’m not sure why!

  11. Knikkolette,

    According to the Alexa quote above, it is all about traffic. Can we interpret your suggestions 1-8 as being traffic generation activities as opposed to anything specific with Alexa?

    The ranking is very curious to me – my traffic (according to Blogger and Google Analytics) has increased the past couple of months yet my Alexa ranking worsened by 3x!

    The Q&A on the Alexa site attributes changes in ranking to overall blog traffic, but I cannot believe total web traffic has increased 300% in the past two months!

  12. Glad you liked it – you’ll have to let me know how it goes! 🙂

  13. I am curious to find out why you put a high value on Alexa Rankings? The data they report is only as good as the number of people visiting the site that actually have the alexa tool bar installed. Outside of webmasters and internet marketers — the number of people that have this toolbar installed is relatively small.

    I can see if you are looking to sell ad space to someone on your site; however, Alexa ranking is a pretty useless statistic otherwise, don’t you think?

    Would love to hear your take on why you value Alexa Rank…


  14. Thanks for the detailed guide. I’m now embarking on my journey to enhance my ranking. Will try the steps you’ve listed. I’m already on #6 and #9.

  15. Great post! I was amazed that my Alexa rank dropped from 7 million to 320,000 recently. Now I am on a mission to get it below 100,000. These insights will really help. Question though – I keep seeing so many people say that you need to comment on other blog posts. Do you always have to leave your url or just make the comment? I wasn’t sure how it would help if you don’t leave your url since it does not bring traffic back to your site but at the same time, I have the alexa toolbar on Chrome now, so thought maybe that was why. Thanks!

  16. I hope this article helps – It has been some time since I wrote it and I haven’t checked my Alexa rank in quite some time.

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