I’m sure you are asking yourself: Isn’t there more to Google Hummingbird than five tips?
Well of course there is! I just happen to find it is much easier to read and retain information small bits at a time. So let’s get started shall we?
Fact Number 1
If you’ve read anything about Google Hummingbird, you’ve heard the buzzwords Conversational Search. Without getting too technical, what this basically means is Google is using the small microphone icon in the search box. When you click on that microphone (assuming you have configured your computer correctly) you can verbally ask what you are searching for and Google will display your question in the search box. What you may or may not know is Google Hummingbird is using Knowledge Graph for that query.
Fact Number 2
This is something you may have noticed with the release of Google Hummingbird, but may not have made the connection. People have been writing longer blog posts. This is where I have a problem, because I have a tendency to write short posts. The content is still what I would consider value-added, however according to Google Hummingbird for good SEO the best length for a blog post would be between 550 – 1000 words. What this means for you – if you have a typical content rich blog, you should be good. If you have one of those sites that skims the first sentence or worse yet, just the title of a great blog with a link back to their blog so you can cash in on ads – Google Hummingbird is gonna cramp your style.
Fact Number 3
The more pages of original content you have on your site the more opportunity you have for search engines to find you. Please note, you should NOT duplicate pages and only change a few words. If you curate content from other pages, be sure to mix it up. If you did bullets, change to numbers and change the order. If you had a post with Top Ten, split the post in half.
Fact Number 4
Are keywords going away? In a word, no. In fact, not only are keywords still being used, what are also being taken advantage of to a greater extent are long tail keywords.
“Google Hummingbird will take a search engine query using long-tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question. The goal is to provide results that actually answer the question.” source: Entrepreneur.com
Fact Number 5
Simple How-To’s rank higher than technical jargon. If your niche is posting educational material, keep the terminology simple and easy to search. According to Search Engine Journal, the term “How-To” doesn’t even take an advanced algorithm, so why not use “How to build a better mouse trap” instead of “Construct a mousetrap that is better than the one you have.”
So let’s recap:
- Google Hummingbird uses Conversational Search.
- Your post should be between 550 and 1000 characters long.
- Multiple pages of original content is good for search engines.
- Keywords are not going away and Long Tail Keywords are playing a bigger part than ever.
- Simple How-To’s rank higher than technical jargon.
Did you find this post useful? Do you have anything you would like to add? Do you have more questions about Google Hummingbird? Be sure at let me know!