Yes, Being Social Does Pay!

money2The same question I keep getting asked again and again is “What do you post on Twitter?” or, “I don’t use Facebook because I don’t see the value of posting pictures of my dinner.”

I’m sure you’ve all heard the same line – it’s called “social media” for a reason – be social!  What does that mean exactly? Here are a few steps:

  • Start by saying “Hi” and go from there.  Sounds simple enough right?  You’d be surprised how many people create accounts and just post advertisements, tips or their blog posts but won’t have any interactions with other people.  If you find your tweets or posts are falling upon deaf ears so to speak – be what I call a “good listener” – read other people’s posts – and respond to people with common interests.
  • Pay it forward:  Share other people’s posts, retweet (RT) other people’s tweets, share people’s posts (don’t forget to cite your source – it’s not paying it forward if you don’t give credit where you got the info) If someone else is having a sale – or has a restaurant – your friends will be especially appreciative.
  • Be social for a cause:  Do you have a favorite charity or nonprofit?  If so, be their advocate.  Your friends, family, coworkers, and clients will see your values and that will go a long way.

Once you have followed these steps, relationships will start to build.  Once the relationships start to build, people will ask you what you do and that’s when your foot is in the door.  Some of those people you have built relationships with may need your services.  If not, they may know people who may need your services.  How do I know?  Because these steps have worked for me!  I have sold paintings through Twitter by building relationships.  I have been requested to several social media services so if it can work for me – it can work for you.

Do you have any other tips I haven’t listed above that have worked for you?

 

K.I.S.S. Social Media

kiss social media

One of my first jobs out of high school was working for a small department store called “Anthony’s” where I was responsible for the store’s window displays.  The rule I was taught was the K.I.S.S. method or Keep It Simple Stupid.  Even at the young age of 18, I was taught, keeping a display clean and simple was the key to good sales.  If a shopper doesn’t have too many items to look at, they can focus on a few key items to purchase.  The same can be said to  be true for many things, including social media marketing.

With Twitter, you are limited by 140 characters, but so many newbies really push the envelope by using up every single character.  When they do this, they lose the opportunity of people retweeting their social media content!

Even with Facebook, statistics show social media posts that have 100 – 250 characters get 60% more likes, comments, and shares!

So, when you are marketing your product or service with social media, are you applying the K.I.S.S. method?

A FEW DO’s and DONT’s of Twitter

do's and dont's of Twitter

 

What are MY Do’s and Dont’s of Twitter?

If you’ve been dabbling in social media for any period of time, I’m sure you’ve read numerous posts with tips about Twitter.  Some may include links to 3rd party applications that work with Twitter, some may be tips how to get more followers or market yourself online using Twitter.  There are many sites out there such as JeffBullas.com,  Social Media Examiner, and Michael Q Todd just to name a few that offer great tips on Twitter and other social platforms.  In fact, I would recommend you subscribe to each of these blogs because they have valuable content you can use.

Below are my recommendations, that have worked for me to not only gain followers, but cultivate relationships through Twitter that ultimately allowed me to makes sales.

DO: If you notice someone has posted “Good Morning” or “Hello”, respond with a warm greeting! A long conversation is not necessary…  people just want to know there’s someone out there.

DON’T: Post and run!  I’ve seen so many people who are new to Twitter post links to their websites, “promotions”, etc… thinking this is the way to use Twitter to get new business, then they hop offline with no intention of getting to know their target audience.  Think about it this way… Would you turn on your television or radio just to watch or listen to commercials or infomercials?  Didn’t THINK so!

DO: Pay it forward.  Whether you are promoting another person’s blog, business, charity, contest or whatever, the general rule of thumb is to follow the 90/10 or 80/20 rule.  Promote others the MAJORITY of the time and yourself the minority of the time.    It was Zig Ziglar that said “You will get all you want in life if you help enough other people get what they want.” and that’s true for Twitter as well.  As you promote others… you are building your own cheer leading team.

DON’T: Auto DM (direct message) a generic message asking your new follower to like your fan page, read your blog,  or buy your product!  This is just down right RUDE!  There are many many people (myself included) who will unfollow you just as quickly as they followed you if they see this type of message in their DM box.

These are just a FEW of my Twitter a Do’s and Don’ts… heaven knows there are SOOOOO many more!  Is there something people do on Twitter that really gets under your skin you would like to share?  How about something people SHOULD do?  I’d love to read what you’ve got to say!

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The 3 S’s of Social Media

What are the 3 S’s of Social Media?

social media

I watched a movie this weekend called My Best Friend, and while I won’t go into all the details, the short of it is about a guy who doesn’t have any friends (but claims he does) and makes a bet with his business partner he can prove it in 10 days.  During his “search” for his “best friend” someone taught him the 3 S’s of being friendly and making friends.  While watching this I realized, the 3 S’s apply to social media too!

1) SMILE! So you may be asking yourself how do you exactly SMILE on social media?  EASY!  Post positive comments, funny posts, make sure your avatar shows your bright smiling face! Of course you can also add the smiley faces i.e. 🙂 or :0) or even the big smile :D.  Then there are hugs and and other variations of affection.  If you have a blog like this, write posts that make people smile. (I think I need to work on that one!)  As adults, we have a tendency to be so serious, so business-minded.  It’s good to be professional, but let’s remember to have fun too and get your friends on social media smiling.

2) BE SOCIAL! You might say “Well DUH!” You’d be surprised how many people go online, open accounts, tweet about specials, or announcements, but never interact.  They spend money having Facebook fan pages created, and even make posts for a month or two, but when they don’t get the results they want, they decide it’s not worth the effort.  Social media is easy, but it’s work.  It’s simple, but it takes time to cultivate relationships.  Treat social media, social networking, social platforms in general like any other “real life” relationship and you’ll be much more successful.

3) SINCERITY! Even though almost everything is in print, people can tell a fake a mile away and they won’t hesitate to bury you in their stream or unfollow your account.  Sometimes being overly positive, or overly optimistic can come off as insincere (Yes – I have that problem – I have happy days and I really DO think people ROCK!, but I suppose I can see where that might come across as insincere if you don’t know me.)

Do YOU have an “S” you’d like to add to the ones I’ve listed above?  What’s the best advice you would give to someone in social media?

ManageFlitter: How-To Unfollow Multiples

If you’re not using ManageFlitter to manage your Twitter account you’ll want to check it out!

manageflitter your social media mogul

ManageFlitter  is a tool I have grown to love.  ManageFlitter supplies you so with so much information, it’s just nuts!  You can see who is a “talkative” or “quiet” user on Twitter, or who is completely inactive and how long it’s been since they’ve signed onto Twitter.  That can be valuable information if you are serious about interacting with your followers.  You can also see the number of tweets each person has sent over the lifetime of their account, the number of followers each user has, what their bio says, and what their Twitter avatar looks like.  Of course, ManageFlitter lets you see who is following you, and best of all, if you have the pro account, you can unfollow en masse if you want to prune your account to make room for new followers.

If you want to see just a sneak peak how ManageFlitter works, I’ve created a video (just coz I like you) ~ naw… actually coz I’m a vizual learner and I figure it’s easier to teach this way too.

If you like this video, be sure to subscribe to my YouTube channel for more videos like this one, but subscribe to the blog too because this video and many more aren’t on YouTube!

Do you feel like there are some days when users just don’t respond on Twitter?  What are your experiences?

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