Klout Topics: How Many Do You Have?
A question was posed so I thought I would write about it today. First let’s get to the basics. Klout offers two types of “influencer sashes”. A top influencer sash is gold. This is awarded to the individuals who influence people the most on a particular topic. This is awarded by Klout. Then there is the +K influencer sash which is blue. This is awarded to those who receive a lot of +Ks from their peers on particular topics. Some people even have both a top influencer and top +K influencer sash. All of which are shown below:
In the past, Klout topics would appear based upon what Klout’s systems thought a person was influential about. Many people found this to be unreliable because their topics would be random such as llamas, clowns, or perhaps a trending topic that was tweeted about for only one day. Luckily, users were able to remove those undesirable topics. Recently, Klout has allowed individuals to add their own Klout topics… for a price of 5 +ks.
Now, let’s start the discussion about the number of topics. How many are too many? Is there a magic number? I suppose it depends on what your goal is. If your goal (like mine) is to to earn a gold sash, fewer topics is better. Why? Think about it. If people come to your Klout profile and they can only give +Ks to a few topics, Klout sees you as an authority in those few topics. If you have many topics – they don’t see you as an authority in any, so the chances of you earning a top influencer gold sash are reduced significantly. I recently reduced my list to nine topics and am even considering reducing it more to increase my chances of earning that “top influencer” sash. Many of you are probably thinking I’m crazy to even care, but hey – we all have our thing – right? That silly golden sash – I don’t know why I want it but I just do, so if you are so inclined, I would like a +K in social media.
When would I choose to list Klout topics not focused to my area of expertise? If I become a brand ambassador, let’s say for Acura, then, I would add a topic or topics relating to automobiles. That would be one reason I would add a topic not relating to what is currently listed. Who wouldn’t love to get a gig like that because of your Klout score?
I know there are still many of you out there who are down on Klout because of what has happened in the past, but I’d still like to get your feedback. What is your opinion about their allowing people adding their own topics? What is your Klout topic strategy?