Facebook Changes Default Privacy Settings for Users 13 – 17 So What?

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Facebook Changes Default Privacy Settings

With all the cyber bullying we’ve been hearing about on the news – we have to wonder if this change is coming along a bit too late?  Or, is it a band-aid to patch a broken limb?  Facebook announced today teen accounts (ages 13 – 17) will default to the “friends” setting; the previous default was “friends of friends”.  Going forward they will be able to make changes back to “friends of friends” or “public”  but will be notified of the status of the post setting, reminding the teens the post is indeed public and will be seen by more than just their friends.

Facebook

 

If they choose to share the post publicly – they will see the post again.  O.K. – so Facebook becomes a nagging parent.  Do you think it will deter the teen from posting publicly or do you think it will entice the teen to get creative with their account?  Perhaps change their age?  Facebook does allow you to change your age (albeit a limited number of times).  I know if I were a rebellious teen – what I would do.

Will changing the default privacy settings on Facebook help protect teens from child trafficking? Pedophiles? Rapists? More importantly, other teens? Probably not.  Facebook even admits:

Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard. So, starting today, people aged 13 through 17 will also have the choice to post publicly on Facebook. 

As a parent, I have concerns and have to wonder why a 13 year old should even have a Facebook profile.  It was just yesterday (October 15) a 12 year old girl killed herself  because her ex-best friend (a 14 year old girl) and another 12 year old girl were arrested for cyber bullying.  How is Facebook’s change to the default privacy setting going to affect instances like this?

What do you think about Facebook’s changes to their default privacy settings for users 13 – 17?  Is it enough? I would love your opinion.

Do You Use Your YouTube Playlist?

YouTube Playlist

Do you use your YouTube Playlist?  You Should!

If you have a YouTube Channel, you should definitely create a YouTube Playlist to highlight your videos you want your audience to view the most. Otherwise, they will continue to move further and further down the queue and unless tagged properly, won’t get viewed as often as you want them to.  Why put your audience through the head-ache of sifting through your videos when you know your best content?

Here is an instructional video to show you how to create a YouTube Playlist:

The great thing about YouTube playlists is you can create several, show a few, or just show one.  It’s entirely up to you.  You get to showcase the videos you choose.  They are easy to edit so if you only want one playlist, you can add and remove videos as necessary.   Have you set up your YouTube playlist?

 

Why isn’t anyone reading your blog posts?

your social media mogul blogYou know you have great content.  You are offering sound advice people can use.  You even offer valuable offers from time to time and links to other helpful websites.   You’ve compared your blog to your competitors and you know your blog is better than most, but your click-through rate is dismal.  No one is tweeting your posts or sharing  on Facebook.  You have the social share tool-bars – you are doing everything (or so you think).  Are you on the road alone?

So why isn’t anyone reading your blog posts?

Ask yourself this question:  If you saw one of your titles somewhere online, would it catch your eye and make you want to read it? (answer honestly)  If so –  what drew you to that story?  If not – why not?

I was browsing through some posts and have posted what I believe are some successful titles and why I think they are:

1) 6 Free Tools to Help You Diagnose and Recover from a Link Penalty  by Chris Dyson

I like this title because it tells me exactly what to expect from the blog post and I know it’s something I want to read about.

2)  Are your blog readers getting bored of you?  by Lilach Bullock

I like this title because I actually WANT to know if my blog readers are getting bored of me…  If you can come of with a title that questions, evokes an emotion of  your reader – you are on your way.

3)  5 Habits that will stunt your career growth   by Ritika Trikha

This title implies this post can provide inside information – perhaps some secret I may not know about – I can’t wait to read this blog post!

Some things these titles have in common:

  1. They’re ALL SPECIFIC – You know exactly what to expect when you read the post
  2. They ALL provide something for ME the reader
  3. They’re ALL in the active voice
  4. They’re ALL opinionated
  5. They’re ALL under 120 characters  Actually – the longest one is 75 characters.  If you want your post shared on Twitter, it needs to be 120 characters so it can be shared with a retweet.  I like to keep mine under 100 because I’m old school and I remember the RT, RT, RT, etc.  (Give me a fist bump if you remember those days!)

Now – I was GOING to share some titles of blog posts I didn’t find quite as appealing, but then I decided perhaps that wasn’t appropriate.  There are plenty of them out there, I’m sure you’ve read your fare share (or perhaps you ignored them).  So as you write your next blog post, keep these things in mind.

  1. Be Specific!
  2. Keep the Reader in Mind!
  3. Keep the Title in the Active Voice!
  4. Have an Opinion!
  5. Keep it Short!

Is your content COMPELLING?

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I had the opportunity to attend Atlanta’s Digital Summit this week and it was the kick in the pants I needed.  I’ve had quite a writer’s block – and now my mind is swimming with ideas of things to write about.  One of  the main things I took away from this summit was Annalise Kaylor’s advice of making the content COMPELLING.  Annalise is the Director of Social Media Marketing at Intrapromote, and has been in the internet business since 1982 – her background is impressive to say the least.

bad commentsShe pointed out some obvious ways companies (and individuals) are “gaming” Facebook’s Edgerank – and how we shouldn’t do that – there’s really no value to it, not only that, but it’s so obvious in some instances, it’s insulting to fans.  (see insert)   Can you see how it can do more harm than good and how you could lose fans by making the wrong types of posts on your fan page?

What she said to do instead was to make the content COMPELLING, fascinating, significant, etc… By doing this, your fans will engage because they find your content worthy and interesting.  Not only will they find your content worthy and interesting and engage, they will tell their friends and your audience will grow.  You will build a community and if someone ever DOES have a negative comment about your company, service or product – this community you are building will defend you – stand up for you.

Annalise said your influencers probably aren’t who you think.  They are your friends and family.  They are the people with whom have conversations, and who share your content.

So – to recap:

  • DON”T Game Edgerank – it may get you more traffic, but it won’t necessarily get you the results you want.
  • Make your content COMPELLING – This is what keeps your audience coming back engaged and coming back for more as well as telling their friends about you and growing your audience.

Did you find this helpful?  I’d like to know!

 

 

 

 

Sharing on Social Platforms

Is sharing on social platforms hard for you to do?

Sharing is quite easy if you know how.  Sharing information-that’s what it is all about – especially through pictures.  From Instagram to Facebook it’s about letting family, friends and even clients/potential clients peek into your world. Check into most forms of social media and you will be treated to pictures, pictures and more pictures. They are everywhere- from a friend’s adorable twins to Justin Timberlake’s latest song- sharing photos and videos- dare I say “has gone viral”.  Maybe because doing so is so darn easy.  It takes seconds to download them into your computer, or even better, from your phone onto your favorite social media site and  Viola- your masterpiece is out for all to enjoy.

Wait, did I just say your favorite form of social media? Why limit yourself to just one when with a couple of steps you can share that same photo on several sites.  This is fabulous – especially if you have a business or service you want to share with as many people as possible.

Instagram makes it super easy to not only add an artistic flair to your photos by using it’s editing tools, sharing  them on  other social media platforms. The glitch comes when you want to share that same photo onto your business Facebook page. Instagram  does a great job of sending  your photo from your phone to your personal  Facebook page, but how do you then transfer that same picture onto your business page?  It’s super easy.  All you do is go to your personal timeline and under the photo you want to share click on share, when the drop down menu shows , you choose your business account and just like that you have posted that same photo onto your  business Facebook page.  How easy is it to get photos of your product or service out to potential clients?  One photo taken and enhanced with Instagram will speak a thousand words to potentially thousands of people when shared with numerous forms of social media with a few clicks of the send button.  No wonder, Instagram is quickly becoming one of the most popular forms of social media, or has it already arrived?

Do you like sharing your pictures on social platforms?