My Writing Process Blog Tour – by Knikkolette

My Writing Process

When my friend Miriam Slozberg asked me if I would be interested in participating in a Writing Process Blog Tour, my first reaction was “No” – but after I gave it a second thought, I decided I should do it because I’ve been so busy with my “day job” and in a slump with my blog, perhaps this would get me back on track with my blog.   The tour consists of me answering a few questions, then passing the torch to a few other writers who will answer the same questions.   Miriam knows a good bit about Klout and you can read her post learn more about what she does.

1. What am I working on? Lately my time has been tied up with my day job.  I work at a company called Flex Imaging and I’ve been working on the company’s new website.  You can see it here www.fleximaging.com   I have completely redesigned the site and really ramping up the SEO.  My writing process for this site is tedious data entry.  In addition to the company’s information, I am also adding all of the national service network vendors to the site (almost 300 companies) so you can see the time factor involved.  When the site is complete, it will be almost 400 pages.   I have also been taking the digital marketing into new directions with video clips, Facebook & LinkedIn marketing as well as many other social media platforms.  This is all new territory for Flex Imaging.

2. How does my work differ from others of its genre? There are other fortune 500 companies that have great websites and video clips, and a social media presence.  My goal is to approach it from the end-user’s pain point.  Flex Imaging does not require a contract so my writing process focuses on that.  Our video clips offer tips, and useful information as well as offer appreciation to existing clients.  I don’t want to just sell, but rather offer value-added information the end user will gladly share.

Our website, when complete will also freely share our national service network information.  It’s basically free advertisement for vendors we use in locations across the country.  By sharing this information freely, this not only shows we are confident in our company, but it gives the vendors we use a sense of good will.

3. Why do I write what I do? When I write on my own blog, I teach people what I learn in simple, easy to follow steps.  I’m a visual learner, so many times I will create a video on exactly how to do something.  I started doing this back in 2007 because so many of my friends kept asking me over and over again how to do something, and it was just easier for me to write a blog post how to do it.   I always try to write a post if someone asks me how to do something.

4. How does my writing process work? To be completely honest, my writing process is terrible.  Really really bad.  I don’t keep a calendar.   I have tried.  There are some tasks at which I am very organized – but for whatever reason, writing a blog is not one of them.  I work best if someone asks me to write about a specific topic or if I have a specific project to complete and then write about it.   And then there’s the pre-publish issue.  I have been known to hit “publish” before proofreading several times.  I REALLY need to proofread SEVERAL times.  I never catch all of my mistakes the first or even second time I proofread my work.  To be honest – I need to let a post “sit” a day or two and re-read it before posting it.   Thank you for reading about my process and I hope you enjoyed learning a little more about me.  Be sure to share your links in the comment section so I can read your process too.

So this is my writing process, and now I pass the torch to:

Annemarie Cross

annemariecross_blog_tour

Money, Marketing and Mindset Business Coach – Annemarie Cross supports ambitious women entrepreneurs in unearthing and communicating their inner brilliance (their brand) so they can boost their credibility, visibility, celebrity and profitability.

She guides her clients through her Signature Branding and 6-Figure Success Blueprint and Signature Talk Profit Secrets programs – helping them build solid business foundations and implement key marketing strategies so they can stand out from their competitors.

She also supports clients break free from constant money dramas by helping them understand their Personal Money Blueprints and the negative money patterns that are keeping them stuck, so they can change their attitudes, beliefs and relationship with money to be able to finally generate more clients, more income and create the business of their dreams doing what they love.

Check out Annemarie’s Money, Marketing & Mindset posts here.

 

 

 

Keri Francek Jaehnig

my_writing_process_keriI am the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures & non-profits to achieve social media success and positive online reputation. I am humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. My insight has also been featured at Social Media Today, SteamFeed, Search Engine People, and AOL Small Business, as well as at Forbes and Business Insider. Non-fat lattes, travel & quick wit make me smile, and I am always enthused to meet new people!

 

 

 

 

 

 

Barbara Farina

my writing process barbara

Barbara Fariña works in the area of telecommunications for over 15 years. Social Media Manager at Monopolize Social Media. Hard working woman. She is passionate about art. Promoter of music and art in general. Journalist degree. For Barbara there is no limit in communication. Barbara  expresses herself in a different way by posting photos in her blog posts.  You can see her works on her website.

How To See Most Recent Posts on Facebook

Are You Upset Facebook Doesn’t Let You View Most Recent Posts?

Facebook has gone through quite a few changes lately and because they have, many users are not too happy.  One of the biggest complaints seems to be that Facebook has set the default view of posts to “Top Stories, instead of “Most Recent”.  What does this mean?

Top Stories

Any post that you post yourself, comment on or like that continues to get additional likes and comments.  These posts stay at the top of your newsfeed.   The downfall of  Top Stories being set as the default, you may miss out on a lot of posts by your friends and family.

Most Recent

The most recent posts by the people in your network regardless of the activity on that particular post.

If you are one of those individuals who would rather see the most recent posts of your friends, family and co-workers, instead of seeing the same post at the top of your news feed just because someone has commented on it, here’s the easy change you can make.

As shown in the image below – all you need to do is go to your main news feed and click on the little arrow to the right.  You will see the option of choosing Top Stories or Most Recent.  As you have probably noticed like almost everyone else on Facebook, Top Stories is the default setting.  All you need to do is select Most Recent.

How To See Most Recent Posts on Facebook

So, what’s your stance on Top Stories versus Most Recent?  Do you prefer to see the most recent posts by all your friends and family or do you like to keep up with conversations? How do you feel that Facebook has again decided to make changes that affect the way we use their platform?  Has it changed your views about Facebook or changed how much you use Facebook?  Post your comments – I’d like to know!

Four Things You May Not Know About LinkedIn

LinkedIn

Four Things You May Not Know About LinkedIn

LinkedIn, like many other social platforms has been making updates to the way its algorithms and the way it presents user profiles. Like many other social platforms, LinkedIn doesn’t exactly announce how those updates will affect your profile if you decide to make updates. Below are a few things I discovered as I tweaked my account the past couple of weeks.

linkedin public profile

1) Unattached Recommendations: In the past, if you had a recommendation attached to a particular job description and decided to eliminate that position, you could save that recommendation and attach it to another position. This was convenient for consultants or people who owned their own businesses as they reorganized their profiles.  Now, if you removed a job description, any recommendations attached to that job description also goes away.

2) More Company Pages: Chances are, your previous employer has created their own company page on LinkedIn. If this is the case, you will want to update your previous employment section and link it to their company page link.  Instead of just text, your profile will show your previous employer’s company logo on your profile with a link back to their company page.

3) You can customize your public profile: Regardless of who sees your profile while logged in on LinkedIn (connections, network, etc…) you can pick and choose who sees your profile on the web (who is not logged into LinkedIn) – which doesn’t really make sense to me.  If you want your profile to have limited or full exposure, you have to make changes in multiple locations. You get to this option by managing your public profile settings; (see image below) and you can see by the figure included to the right which items you can choose to share with the public. manage linkedin public profile

4) You can’t block people from viewing your profile on LinkedIn: For Instance, if you want your profile to remain public on Facebook or Twitter, you can block a user who is stalking you, spamming you, etc… On LinkedIn you can’t do this. You can report someone who is spamming you, but you can’t block someone who, let’s say views your profile every day, yet is not a connection.  You basically have 3 choices on LinkedIn. You can allow your connections, your network or everyone to view your profile.   This can prove problematic if you want people to reach out and connect if you’ve had to reduce your profile to connections only.

So how are you supposed to keep up with these updates LinkedIn makes?  Well, one way is to subscribe to my blog, because as I notice things are different, or if someone asks me a question I will write a blog post or record a video and post it on YouTube.  LinkedIn also has a blog and a Facebook fan page, however – I have not found them to be overly helpful.  When I have asked for assistance, they are slow to respond.  Another way to keep up-to-date on what’s going on with LinkedIn is to follow @LoriRuff on Twitter or connect to Lori Ruff on LinkedIn.  She’s probably best known as the LinkedIn Diva and if you have any questions regarding LinkedIn, she can answer them.

I have noticed other changes – have you?  Which ones do you find to be the most problematic?  Did you find this post helpful?  If you have a problem or question you would like answered, feel free to post it here or on my fan page.

Social Media Security – Best Practices

social media security

You may ask yourself why you need to worry about Social Media Security

Let me fill you in on the back story.  A former colleague contacted me and asked me if I personally knew a mutual contact on LinkedIn.  Apparently this mutual contact had scammed her out of some money.  I told her I did not, as I am connected to a few thousand contacts and do not know all of them personally.   Since this is an issue so many have to deal with, I thought this post would be appropriate.  Here is a checklist of best practices you can do to make your social media security more secure.

1) Use a separate e-mail address for your social media accounts:  i.e. linkedin@yourdomain.com  or twitter@yourdomain.com  then have each forwarded to your main account.  If you do not have the luxury of multiple e-mail accounts you can do something along the lines of  yourname_socialmedia@yourdomain.com.  This was beneficial for me about a year ago, in that I received an e-mail from my Linkedin e-mail  account from “PayPal”.  Someone on the other end was trying to get money from me.  I immediately knew this was a scam because my PayPal e-mail is not my LinkedIn e-mail address.  Of course I immediately let PayPal know what was going on and forwarded them the e-mail.

2) Use a secure password: You want a MINIMUM of 8 characters, but I like to use 12 or more.  You also want a combination of letters, numbers and special characters.  You want a different password for every account.  I know this seems impossible, but you can use a naming convention.  Here is an example.  Tw1+2013!!  I spelled the first four letters of Twitter using a combination of letters, numbers and special characters, added the year and ended it with exclamation points.   As you can see, this password combination makes the social media security is pretty good.  If you want to see how your password stacks up – go to this password checker and check it out.  You might be surprised.

3) Change your passwords regularly.  I would say at least every 3 months – but if that’s too often for you, at least once a year MINIMUM.  I change mine every 3-6 months because I used to work in network security and I’m a bit more paranoid.

4) Use a social media management application:  I use HootSuite and Sprout Social, but there are others.  You can also use applications like Gremln or Smarsh.  This is beneficial if you have someone managing your social accounts.  This way, they only have limited access.

5) Take advantage additional authentication method:  Several social platforms will send a text to your cell phone and allow you to enter a code for verification.  If you are concerned about social media security, this is an added step worth taking.

6) Recognized Devices:  How many devices do you have?  How many do you use?  Facebook recognizes and remembers your devices, so it’s good to go into your settings and delete your old devices every few months.  I only have 3 devices, but according to Facebook, I have 17 since May of this year.  The thing is, I log into Facebook from a lot of different networks.

7) What is the URL? Sophisticated computer hackers can duplicate your social media accounts (as well as pretty much any other kind of account).   If you want to be on top of social media security, you definitely want to pay attention to the url.

8) This may seem obvious, but do NOT give your username and password to people you don’t know.  Even if they say they need it to get you more followers or to manage your account.  Have them with you when you are signed in, then let them act as you add them as an administrator, or set up a third party social media management tool like Hoot Suite.

9) No matter how much you WANT to, NEVER EVER, EVER, EVER, EVER did I say NEVER? But NEVER have your browser remember your passwords.  If your computer gets infected with a worm, or virus, or the latest mutation thereof, it could possibly take the passwords from your browser and save them to a server somewhere for someone to use.  Also – NEVER save your passwords to a file on your computer.

10) Keep your computer up to date with the latest patches, upgrades and antivirus software.  Social media security is just as much about maintenance as much as it is about awareness.

Do you have anything you would like to add to this list?  Have you had anything scary happen to you or a friend?  What do you think could have prevented it?

Pros and Cons of Hiring an Intern for Social Media

social media

Let’s face it.  social media is becoming more and more important in marketing your brand whether you are a brick and mortar business, an online business, a celebrity, a non-profit,  or something else altogether.  No matter which category you fall into, social media allows you to reach more of your target market for less marketing dollars than traditional marketing avenues.  If you haven’t started using social media yet, or have but have not been managing your accounts regularly, this post covers the pros and cons of hiring an intern to handle your social media accounts.

What are the pros and cons of hiring an intern for social media?

  1. Pro:  You can get an intern free or almost free.  Most interns are required to do internships as part of their college credit so you won’t have to pay the rate you would have to pay a professional.
  2. Pro:  Interns are usually more technically savvy.  Interns have been using the social platforms you want for years.  They probably have taken classes in many of the management platforms as well.
  3. Pro: Interns are not set in their ways.  Interns are usually younger and are open to new ideas (your way of doing things) whereas professionals usually have their own way of doing things.)

 

  1. Con:  Interns are only with you a short time.  Because interns are doing their internship for a class credit, they are only there a short time (unless you decide to hire them). If you decide not to hire them, you have to go through the process of training another intern.
  2. Con:  Interns may need to be closely monitored.  Although your intern may have years of experience on various social platforms, their experience is purely for personal and social reasons.  Their posts may contain inappropriate language, and represent your business or brand in a questionable or negative manner.  Unless closely monitored, they may spend the day tweeting with their friends instead of the tasks you’ve given them.
  3. Con:  Interns are not dedicated to your brand or company.  You put your blood sweat and tears into your company.  You would never do anything to tarnish your company’s name in any way shape or form.  Does your intern care if there’s a typographical error, or if they accidentally post a photo of them at a party drunk as a skunk to your account that should have been posted to their personal account? Very doubtful.
  4. Con:  Interns don’t know everything about your company.  The person representing your company through social media should know as much as possible about your company and your brand.  People will be asking questions about your products and services.  Exactly how much can you teach an intern in a limited amount of time about your company or your brand?
  5. Con:  Interns won’t monitor your social platforms 24/7.  This goes back to the intern not being dedicated to your company.  They are there for college credit and possibly a job down the road, but 24/7 monitoring is a lot to ask for someone who is probably not getting paid.

I’m sure you can think of more pros and cons of hiring an intern for social media.  Please be sure to share them!  If you haven’t started using social media as part of your marketing strategy start now.  Don’t take my word for it – read this post by Forbes.  If you don’t play, you can’t win.