Keep Track of Latest Social Media News with BlogFire

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For those of you that are not familiar with BlogFire, it’s an iPhone application for monitoring and displaying RSS feeds and news from external sources. I’ve been using BlogFire for about a year now and I can say that it’s very handy when you’re keeping track of what’s hot and the latest and greatest in social media and beyond. It’s fairly simple to install from the App Store, and it’s also simple to add blog feeds from your favorite social media sites.

While I am aware that this app can be seen simply as a news feed app for your iPhone, I see it more of what its benefits outside of a typical news feed app.

Keeping up with feeds

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BlogFire has helped me keep up with news and feeds from specific blogs that I sometimes forget to look up. I guess in some fashion, it serves as a reminder of what I need to do and to keep my ears to the ground on the latest and greatest social news. Once you install your feeds, it pushes out post notifications of the latest blogs of your feeds. It even has a “Quiet Time” where you assign a specific range of time during the day where you don’t get notifications on blog posts. I use this often when I go to bed, or when I know I am in meetings and don’t want notifications every 10 minutes popping up on my phone (because it does happen to my quite frequently).

Personalize what you want to see

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You don’t have to subscribe to everything that was listed with BlogFire when it gets installed. You can adjust your news the way you want it to be, and be able to keep up with what you are passionate about. As you can see, I have done some personalization on my part to get only the news from sources I want to know (including YSMM). Personalization makes it easier to keep up with what you like, and be able to immerse yourself easier in that area of industry or business.

It’s better to give than receive

BlogFire Social Options

BlogFire, as in a lot of apps nowadays, have the ability to share your news to your social media platforms like Twitter, Facebook, Google Reader, Delicious, Instapaper, Tumblr, or through emails and SMS. This is very useful when you’re doing most of your work on your Smartphone/iPhone, making it easier to get the types of information you want out there to your influencers and peeps all at once.

What I would like to see improved from BlogFire

Again, since this can be seen as a data/news/RSS feed generator, there are limited improvements that I think will make this more appealing to others. One of those improvements is generating the favicon of that respective blog/site. As you can tell from my previous images above, if you add a site, it generates BlogFire’s default fire image than the actual favicon, logo or site image like it does with Mashable, TechCrunch and Lifehacker. Another improvement would be to include more social media platforms to share from. Google Plus, LinkedIn, and StumbleUpon are some of the few that I think would definitely be worthwhile adding to. I have not yet heard on whether this is available for Android, but if it is not, then that would also be a major improvement in the mobile data aggregation field.


Overall, I think it’s a great app to start off, as it has both basic and some advanced level of interaction that one can easily maneuver through without issues. As I have said, I’ve been using this for almost a year, and wouldn’t have stayed with this app if I didn’t think it’s worthy of having. With newer improvements in functionality and sharing, I think it can take mobile data aggregation to the next level.

If you find this information useful and have questions or concerns, feel free to contact me through Twitter, or post a comment on my Facebook page.


5 Ways Twitter is Like Comedy

How is Twitter like Comedy?

So I was in the shower the other day…baDump ching! No really, that’s where I come up with a lot of ideas for my blog posts, I wash my hair and try to think of topics or interesting spins on blog posts. Perhaps subconsciously I’m hoping the pulsing water will wake up those brain cells! I’ve created a top 5 list of how I think Twitter is like Comedy – maybe you can see the correlation too!

1. Twitter One-liners

Twitter is limited to 140 characters – Comedians often rely on one-liners to make people laugh.

2. Twitter Timing

Twitter is most effective when people post their tweets to their target market during the optimal time period. There are different schools of thought on optimal times, some will say between 8am & 8pm (I wasn’t able to find the documentation supporting these numbers) others will say 1pm to 7pm Tuesday thru Friday.

3. Props

Some comedians use props for their comedic acts.  Twitter now allows you to add an image to your tweets.  If you go into YouTube and click “Like” it will show in your Twitter stream.  There are also many other 3rd party applications to help you with your Twitter account whether you want to manage your account, schedule tweets, etc.

4.  Hecklers

O.K. So Twitter may not have “hecklers” in the same sense comedians have hecklers, but there are those followers who will reply to tweets in a way that make you go “REALLY?”  For instance… I posted a George Carlin quote “I’m desperately trying to figure out why Kamakaze pilots wore helmets.” #quote #humor  (Note I even added the relevant hashtags.)  I didn’t really care why the pilots wore helmets, it was a humorous quote, but one of my followers had to explain why the pilots wore helmets.

Then there are spammers, who could possibly be thrown in the same category as a heckler.  The great thing about Twitter though, is once you create a List, all you need to do is pay attention to the people in your list and ignore the main feed the majority of the time.  Another way to ignore those “hecklers” is to block them.  If only it were that easy for real comedians!  Wouldn’t they LOVE that!?

5. Fans

Like comedians, popular Twitter “Icons” like @guykawasaki, @ruhanirabin, @adamsconsulting, are just a few who have fans who follow them, and retweet their posts.  I’m sure if they went on tour, their fans/followers would even come see them in person.

So this is my humble view on the five ways Twitter is like Comedy.  If you have points to add and would like to share, be sure to comment here or go to my fan page.  I always enjoy feedback!  If you like my posts, be sure to subscribe to my blog.


How Social Media is Like High School

What? How is social media like high school?

My son started back to school last week and as the rest of the counties here in Georgia start back to school next week, it gave me an idea to write a post of how social media is like high school.  The similarities are closer than you think.

Subjects are like the different social media platforms:

Twitter would be one of the fun, laid back classes with a cool teacher like art, music, or shop, LinkedIn would be one of the core classes like history or math.  You know… school.

Then you have the students and their different personality types:

social media

The New Kid:

This user just signed up and is still trying to figure out all the ins and outs of the various platforms.  Depending if he or she is an Over Achiever or a Rebel depends if he or she will try to learn all the platforms at once or one at a time.  This user hasn’t even decided if he or she even likes social media yet.



social media overachiever

The Over Achiever:

This user has the highest scores, highest follower count, a large number of fans, etc.   You will probably see this user’s profile photo on all the social media platforms.  When a new platform is introduced, this user is probably first in line to beta test it and conquer it.




social media cheerleader

The Cheerleader:

This user is always positive, helpful and promoting others.  He or she is as successful as the Over Achiever, but doesn’t have to work as hard because everyone is attracted to this user’s charisma and will mention this user’s name and do his or her promoting just because they like him or her.




social media rebel

The Rebel:

This user doesn’t care about the “rules”.  He or she likes to do things his or her own way.  They have their own opinions, will voice them and makes no qualms about it.  They don’t care about any of the social platform etiquette rules or best practices.  People will either really like this user or really dislike them.




social media nerd

The Nerd:

This user usually writes a program to do the type of posting or interaction he or she wants done, then once the programming is complete and tested successfully, he or she will come back and check it from time to time.  Or, the other type of user will write a program to “hack” the platform to get the most followers then sell them to everyone else.   This user has lots of ideas, important projects and doesn’t really have time to be bothered with social media, but wants to cash in on it all the same.


social media clown

The Class Clown:

This user likes to make people laugh.  They post jokes, silly videos, whatever will get the most response. This guy is always scoping sites for the video that will go viral or is trying to make the video that will go viral.  They are popular among all of the personality types.




Did I miss a personality type?  Perhaps it was yours? If so, let me know with a short description and I can do a follow-up post with a contributor area and a link back to your site.

As always, if you have a question, please feel free to post it to my Facebook fan page, or ask me via Twitter @YSMMogul or post a comment below.


iPhone App review: SocialScore powered by Klout

Social Score

I was trying to find a Klout app on my iPhone to measure my social influence, or at least find an app that does something similar. I really didn’t have any standards on what this application would look like, how it would function or what results it would spit out to me. I came in this search under the pretense that I will find something very basic for now, maybe with limited functionality knowing how social media is in it’s phase at this point.

I looked at a handful of search results and found SocialScore, a social influence application apparently powered by Klout. Good news for me, right? Yes and no. Yes, in that I found something along the lines I was looking for: the ability to show my score, what my reach is, and some basic data, which is a great start. No, in that while I was looking for something basic, the app is really (I mean really) basic in its functionality. Regardless of that, I still think it’s an app that is worth looking into, besides the fact that it’s free

Here’s how it works:

  1. Once downloaded to your iPhone, open the application. You’ll find 3 tabs underneath: a) Me, b) Search, and c) Favorites.
    • ME tab: This is where you enter your own Twitter handle and find your Klout data.
    • SEARCH tab: To find someone else’s data, enter their Twitter handle in this section
    • FAVORITE tab: Tab where you can save your Twitter handles as favorites; provides you with the ability to instantly check/refresh your Klout data. You can turn off the favorite on an individual handle in this section.
  2. Go to the “ME” tab and enter your Twitter handle in the text box to deliver your Klout data. Your score will be populated and your handle will automatically be added to your FAVORITE tab.
  3. If you have multiple Twitter handles like I do, you can enter them all in the ME tab, which will then save them in the FAVORITE tab.

What it looks like:

The app shows the following social influence data based on Klout’s metrics. Note that only the actual numbers are shown for items 1-4, which does leave the user begging for more.

  1. Overall Klout Score
  2. True Reach
  3. Amplification
  4. Network
  5. Type of influencer based on metrics (i.e. Broadcaster, Specialist, Explorer, etc.)
  6. User’s Klout URL

It can also show you if your score has either increased or decreased since the last data check on Klout’s servers (as noted by the up or down arrow sign by the Twitter handle).

Now the skinny on my review…


Indeed, the app shows very basic functionality and data on my accounts, but it also shows some promise as an upside. There is a lot of room for growth, and that should be taken as a positive. I can see the potential that this app can do in the future. As Klout expands its data integration, more robust real-time syncing of data would hopefully allow developers to showcase information; though admitting that real-time syncing alone is a good start. The ability to show a user’s increased or decreased score is a plus, as indicated by up or down arrows by your Klout score, but leaves the user to their imagination on how to engage. Data is accurately displayed, and can be refreshed to provide a more real-time experience on your score. Oh, and did I mention that this app is free?


Basic apps can get dull and uninteresting, especially with limited user engagement. I can see the value of seeing my metrics, but lacks the ability to provide any way to enhance, increase, uplift or modify my engagement practices to see my score increase. No suggestions are given to help increase my score (I guess even in Klout there are minimal suggestions to begin with), and there is no feature to compare your account with another person. If other analytics apps can display growth charts (i.e. Google analytics dashboard), I’m sure that Klout can provide similar integration formats to the mobile world.


Below are some suggestions that I think may be helpful for the user:

  • The ability to display more in-depth metrics
  • Social influence comparison with others
  • Growth chart of social influence
  • Specific category metrics, such as increased number of unique retweeters, posts retweeted, etc.


Understanding that this app is only a glimpse of Klout’s power should be taken into consideration should you choose to download this app. The cost is free, and the data is there for your viewing pleasure, but in a limited scale that forces you to go to your browser to get more details on your social influence. As social media applications get better at displaying their API and data structure/information on the web, we will see a better selection of free (and paid) apps that help us get better in our social relationships.