What is Alexa Traffic Rank?
According to Alexa’s website:
“The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.”
On August 4, 2011 I checked my Alexa rank after a conversation with a friend Saul Fleischman, who I met through Twitter . Saul has shared a lot of information with me, and he is the one who reminded me about Alexa. I had some experience with it years before, but had completely forgotten to implement any procedures to improve my rankings on this blog. Imagine my embarrassment when I saw my score! I should know better! O.K. – time to get over myself and get to work and the following is what I actually did to improve my score.
1. Comment On Blogs
On my post dated August 4, I said I would post a few comments each day to various blogs. Wishful thinking on my part – I probably posted to 2 – 4 blogs each week. If I would have posted to that many each day my score would have dropped even more.
2. Participate on Forums
I found one forum I thought I would participate in and signed up – but never actually did anything with it.
3. Write about Alexa Ranking and Search Engine Optimization
I didn’t write about Alexa ranking per se, but I did write a couple of posts about search engine optimization. I only write 1 – 3 posts per week, and I try to vary the subjects of my posts so in 30 days I only wrote 2 posts on search engine optimization. Had I increased the number of posts per week, I could have written more and reduced my number more.
4. Submit my blog to search engines and directories
I was diligent with this task the first week after the post. I would say I probably submitted my blog to about 2 dozen directories and search engines. After that I quit completely. Should I have continued? Probably. There are so many search engines and directories out there. Let’s be honest – the average user isn’t going to go “overboard” and submit to every single directory and search engine. I also only used free directories and did not use any reciprocating link directories. I wanted to perform this task as an average user.
5. Submit my blog to RSS Feeds
There are only a few, i.e. Facebook, Twitter, LinkedIn, and Triberr. I didn’t go out a look for any beyond that even though there are more.
6. Increase Post Frequency
I should have increased my post frequency from 1-3 times a week to 3 – 5 times a week but I did not. I wanted to see how my rank would improve keeping the same post frequency. As you can see, it did drop quite a bit.
7. Expand Social Networking
This is one area I did work on. I started using StumbleUpon a bit more, and Digg a couple of times. I even signed up for a couple of new Social sites. I think this may be one of the areas that helped my score the most.
8. Write Quality Content
Per my previous post, I am now paying very close attention to the SEO widget I installed and making sure I meet the criteria that makes a post “quality”. I want to make sure the search engines can find my posts.
9. Install Alexa Toolbar
That was an easy fix – I haven’t really used it, but I did install it. I should probably go to Alexa’s website and read more about what the toolbar does and how to use it.
10. Use Alexa Rank Widget
I found a widget that shows the rank of the site as well as Google’s page rank and the Technorati rank. I haven’t even addressed Google’s page rank and my Technorati account won’t let me edit my profile so that’s another issue altogether. I’m still trying to figure out why or how this affects the Alexa rank on my site – I’m sure it is measured back behind the scenes.
So there you have it – what I did the last 30 days to reduce my Alexa number. I didn’t jump through too many hoops. Everything I did is easily duplicated by anyone else. What do I plan to do the next 30 days to lower my Alexa number?
1. Post comments on blogs with lower Alexa numbers than mine.
How can you tell if someone’s Alexa number is lower than your own if it’s not posted on their site? Just go to www.Alexa.com and put their URL in the search box.
2. Increase my posts to a minimum of 3 per week.
This will be difficult for me – but I have to do it.
3. Look for more directories to submit my blog.
Whether they are regular directories or RSS, I want to find at least a dozen more.
4. Continue participating more in StumbleUpon and other social platforms.
More and more people are participating in this and other platforms like this.
August 4, 2011
September 4, 2011