LinkedIn: Back to basics

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Sometimes we forget about the basics.  I had a request from a friend so I decided to share the same information she needed with you:

If you forget your password, it’s easy enough to reset.

At the login screen – type in your default e-mail address and click on Forgot password?  It is important you put in the same e-mail address you set up your LinkedIn account.  If you would like to change your e-mail address, I will show you how to do that, but for now, you need to put in your original e-mail address.

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Once you have logged in, At the top right corner, click on the down arrow next to your name and select Settings

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On the next screen, bottom left corner, select Account

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Here you will see your LinkedIn basic settings.  You can add additional email addresses, change your default email address, change your password, and more.  This is also where you need to be if you have multiple accounts and need to close one or more accounts.  In fact, feel free to click around here, click on the Add & change email addresses (I would show you a screenshot of mine, but I don’t want to show my active email addresses.  The address shown in this email is not one I check regularly.)

Now that you’ve taken time to familiarize yourself with your LinkedIn basic account settings, now let’s look at the Email Preferences.   If you find you are getting a LOT of notifications, this is where you can tweak your settings.

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Like account settings, email preferences is where you want to go if you are experiencing an overabundance of emails:  I would recommend going to Set the frequency of emails first:

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If you make any changes here, be sure to SAVE CHANGES when you exit.  I’ll let you familiarize yourself with the rest of the options at your leisure – but be sure to go through them if you feel like you are getting too many emails.

We’ll discuss customizing your Profile and Groups, Companies & Applications in two separate posts at a later date.  I hope this post was helpful for those of you who are just starting out, or who may have not taken the time to go through these settings.

If you have a question, be sure to post on my Facebook fan page, or send me a tweet at @Knikkolette – I’ll write a post to answer your question. 🙂

Social Media & MLMs: Is Your Team Technically Ready?

In today’s economy, I see more and more people starting their own businesses, and of those a good percentage of them are MLMs or multi-level-marketing businesses, such as Scentsy, Tastefully Simple, or one I’m sure you’ve heard of Mary Kay.  This a good thing and a bad thing.  Many MLMs provide the tools necessary for their consultants such as a website (many times at an extra charge), but mostly these companies want their consultants to go out and sell sell sell, and build a “team” or “downline” because that’s where the real money is made.    The problem with this, is many of the distributors or consultants aren’t technically savvy, haven’t been using social media beyond the point of playing Farmville on Facebook and don’t know how to successfully leverage these amazing marketing venues.

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Here are some basic steps & tools to help you get your team technically ready to help launch their social media presence:

1.  Do they have basic social media skills?  Do they know how to post on their Facebook fan page successfully?  It’s not about the sell, (although that is the end goal), it’s about the social.  Some of the most successful Facebook fan pages are those by individuals not previously online, but just good at talking to people and sharing photos of their events.  Facebook is kinda like a family BBQ,  you go, you interact, share photos, a good time is had by all.  Twitter on the other hand, is more like a cocktail party.  You still go, interact & and can share photos, but the conversations are usually shorter and the photos aren’t shared as often.  I’ve recently been told LinkedIn is also a valuable asset to MLM distributors not only for making connections but for building teams.

2. Are your team marketing their target market or are they being too general?  Facebook is fantastic at being able to zone in to territories, or areas that are assigned to team members.  Twitter also allows you to follow your target market, through the use of their search feature.

3. Are they using tools that can help save them time such as TweetDeck, MarketMeSuite, etc…  These tools can help your team post to multiple social media platforms simultaneously, while monitoring the content as well.

These are just a few things you and your team can do, and a few hyperlinks to posts they can read and videos they can watch that will help them market their business successfully using social media.

If you liked these and would like to see more, stay tuned, subscribe and if you have a question that has not been asked, feel free to post it on my Facebook fan page.

Are You Drowning In Social Media?

 

 

I’m often asked, which social media (platforms) are the most important?  There are so many available, so many accounts to set up and keep track of, how is a person to know which social media platforms are truly important, which ones can really help you get noticed, which ones will provide the most ROI?

There are many factors to consider when answering these questions and while many people will give you a blanket answer,  it doesn’t do any good to have an account on these social media platforms if you don’t maintain them or have someone manage them for you.  It’s like going to a networking event with a pocket full of business cards and brochures then finding the broom closet and hiding in it.  Sure, you are a professional in your field, you can schmooze as well as the next guy or gal, but what good does it do you if you don’t get in front of anyone?

Many individuals think they need to sign up for every social media platform.  If you have the time to sign in regularly, and truly interact, make connections, you will definitely be found by those search engines.  Question is, are you being found for the correct reason?  Are you using your correct keywords and branding?

The key here, is to work smarter, not harder, some of the following platforms can be posted to simultaneously by using social media tools such as TweetDeck, MarketMeSuite, or HootSuite.

Facebook: With 800 million registered users as of September 2011 and the ability to target your market with affordable advertising, the ability to create fan pages, interact with your fans and potential customers, have brand ambassadors, the marketing potential for Facebook is a no-brainer.

Twitter:  Over 300 million registered users as of June 2011, search engines have the ability to crawl tweets, and there are more than 1.5 BILLION searches per day on Twitter. I’ve made so many great connections and have closed business because of the relationships formed.  Remember it’s relationships first and foremost.

Google+: With amazing stats of 50 million registered users in 88 days compared to Facebook’s 1,325 days and Twitter’s 1,096 days, not to mention Google’s number one search engine, how can you NOT use Google+?  Google+ offers the same types of status updates as Facebook, now offers business pages, you can attach videos, photos, online video hangouts, the list goes on.

YouTube: This brainchild created by three ex-Paypal employees in February 2005 where users can upload their own videos, music videos, video blogs, and more,  was purchased by Google in November of 2006 for $1.65 Billion (that’s right I said Billion with a B!).  So if you were a geek or a nerd – who’s got the last laugh now?  Videos such as “Charlie Bit Me” are what make YouTube one of the hottest social search engines and every company’s goal to have a viral video.

LinkedIn is more straight-laced and business-minded and although I like to focus more on relationships and say it’s P2P rather than B2B or B2C, LinkedIn still hasn’t quite entered into the social media realm (in my humble opinion).  Don’t get me wrong, you need to have a LinkedIn account if you own your own business and you NEED to have recommendations from your clients and previous co-workers or employers (no I don’t mean reciprocal recommendations from acquaintances).  What I am saying about LinkedIn, is the groups I’ve participated in thus far, have not been quite as social as Twitter or Facebook and the relationships haven’t matured as they have on Twitter and Facebook yet.  That’s not to say they won’t be soon – I have faith LinkedIn is about to turn a corner.  If you create a LinkedIn account, I would say you could get by with participating once or twice a week in one or two groups focused in your area of expertise.  If you don’t actively participate in the group, remove it from the list – I’ve learned that the hard way and am still removing groups from my list.

If you are in the service industry you might also want to give Yelp a look.  You can build online communities with Yelp, connect to your customers, other professionals in your network groups, send them messages.  I didn’t initially think Yelp was a social media platform, but the more I learn about it, the more I see it is.  (See, you can even teach an old dog new tricks!)

So, before you sign up for a new social media networking account make sure you spend at least 10 – 30 minutes each day in the ones listed above.  Truly interact with the other people online, don’t just post quotes or links to online articles.  Share a bit of yourself, get to know people and let people get to know you.  If you don’t know what to post, visit my Facebook fan page, or ask to join my group Kickin’ it with Klout on Facebook.  It’s a great online community.  🙂

 

 

Benefits of On-line Communities


What are On-line Communities?

If you are on-line for any amount of time, you may be a member of a group or two, or perhaps several that will discuss topics or collaborate with other professionals in your field of expertise.  If you are lucky enough to be active in these groups, you may have regular online chats, skype calls, or if you live close enough, even have had the opportunity to meet some of your on-line friends to discuss possible business ventures.

These are the benefits of on-line communities.  Many people, professionals in particular, don’t seem to “get” the concept of social media and the importance of participating in on-line communities.  They think if they log into a #tweetchat once or twice a week and RT someone’s post they are “participating”.  They also think if they join groups on LinkedIn, and post a few links to their blog  that also constitutes as “participating”.   If you want to know what it takes to be successful when participating in on-line communities, just follow these steps:
  • Participate regularly (Regularly is different for everyone – whether it’s once a week or every day, do what your schedule allows.)
  • Always have a positive attitude (Negativity breeds negativity and this is a good way to get kicked out of your community.)
  • Follow the rules (If there are rules, make sure you read them as a courtesy to all members of your community.)
  • If the group/community you join has a member roster, enter your contact info (social platforms, blogs, etc…)
  • Ask questions (Everyone was new like you once, don’t be afraid to ask questions.  As a general rule, people are nice.)
  • Have an idea? GREAT! Make suggestions, collaborate, this where the fun starts.  On-line communities are an excellent way to make connections all over the world.  You can also obtain clients with on-line communities you may not have gained otherwise just because you formed a relationship.

I’ve met some amazing people on-line through my online communities.  Some I’ve written about on previous posts like Keri Francek JaehnigDorien Morin van Dam, and Jure Klepic.  I’ve had several skype chats with Keri and Dorien previously and today had one with a good size group including Keri, Dorien and Jure as well as Greg Welch, Karleen Harp, and Jocelyn Wilhelm.

Prior to the days of social media and on-line communities, would I have had the opportunity to meet these amazing people?  Probably not.  Karleen lives in California, and while I’ve been to California a few times, I never met her while I was there.  Jure lives in Canada, and I’ve never been to Canada.  Social networking is an amazing opportunity if you take advantage of it by getting to know people and build relationships.

So let me ask you the hard question: are you getting to know people when you are on-line or are you just spouting information, retweeting and checking in to FourSquare?  Are you building relationships or do you leave your social platforms the same way you joined?  Not knowing a single person, not knowing if you are making a connection, not knowing if the time you spent was wasted?   If you can’t answer with any certainty,  I have a challenge for you.  The next time you go on-line, and every time thereafter make one new friend.  Just one. Say hi, ask them how their day was, how the weather is, anything.   Don’t try to sell them anything or tell them about your business.   Just make a connection.  Then let me know either on this post with a comment or on my fan page.  If you don’t have an on-line community in mind, join us at Kickin it with Klout or Kickin it with Kommunity on Facebook.  (You don’t have to have an active Klout account to join.)

🙂

Social Media Engagement Tools: Part 1

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What are Social Media Engagement Tools?

Social Media Engagement  tools are communication platforms where users take action and can respond, engage, interact or communicate directly on social networks, including Facebook, Twitter, blogs, forums, and more.  Users provide the login credentials and offer OAuth permissions and can Tweet, comment on a blog post or respond to a question in a forum without leaving the Social Media Engagement platform. These are highly customized dashboards where you can interact real-time and often offer multiple accounts, a shared workspace for many users and the ability to respond in multiple places with one click.  Don’t mistake these for Social Media Management tools, which are used to  primarily analyze activity.  Social Media Engagement tools are beneficial for anyone who wants to save time, stay organized, or especially has multiple accounts to manage.

Below are a few of the applications I have either used for an extended period of time, or have evaluated for the purpose of this post.  This is just part of the list, and I will do a follow-up article at a later date.

  • CoTweet  CoTweet offers many features, including scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools, and easy access to Twitter follower profiles.  As the name indicates, this platform ONLY works with Twitter.   A couple more cons to CoTweet is when you have more than one account, they are not streaming through separate columns, you only get a tiny avatar next to each line.  This could prove problematic if managing multiple accounts and if you have bad eyesight!  Another con to this application is it doesn’t import your lists from the original Twitter web application.  It looks like you have to start from scratch, but I can’t tell for sure.   I attempted to create a new list with the same name of an existing list on the web app of  Twitter and it “encountered a problem”.   I then attempted to create a list not already established on either account and it “encountered a problem” again.  CoTweet offers a Standard and Enterprise edition if you want to do a product comparison.  I only evaluated the free application, but from what I’ve seen and compared to the rest, I would not recommend this one.   This app works on the web and iPhone.
  • Tweetdeck  I like this app and use it because it allows you to update all your friends easily on Twitter, Facebook,tweetdeck MySpace, LinkedIn, Foursquare and Google Buzz.  I’ve only used it for Twitter, but that’s just me.  All you need to do is compose messages in the update window, view your character count, and then click send.  Plus with just a few clicks you can add and shorten a link, send a picture, send your location or record a video to share.  I like the fact you can manage all your Twitter accounts from TweetDeck without switching between them. (I’ve had as many as 18 accounts on TweetDeck with no problem.)  View all of the information you need from all of your accounts at once,  cross-post tweets to different accounts with just the touch of a button.  Tweetdeck  is one of my favorites because regardless of the number of accounts you monitor, it’s always FREE.  This app works on Mac and Windows as well as Androids and iPhones.
  • Hootsuite  Monitor and post to multiple social networks, including Facebook and Twitter using the HootSuite dashboard.  Hootsuite allows you to create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics all without leaving the dashboard.  I started out on Hootsuite but as soon as they started charging for multiple accounts(over $1000 a month for the number of accounts I was managing) that turned me off and I was so upset I uninstalled their application!  When I re-installed this app it still had my old avatar and other old login information (I had since changed my Twitter password).   Updating the information was a little glitchy, but I was finally able to get a single user account imported.   Sure, Hootsuite offers great reports, but you have to go with their Pro feature and pay for them.  (I use other apps for my reports, so I don’t need to pay Hootsuite too.)  I know there are die-hard Hootsuite fans out there – are you one? (Be honest, is it because you are an affiliate?)  Tell me why you like it more than another Social Media Engagement tool.  I’m still not convinced Hootsuite is better than the competition.  This app works on Mac and Windows as well as Androids and iPhones.
  • MarketMeSuite I LIKE this app! A LOT! You have the ability to brand your tweets, GeoTarget Reply Campaigns based on your niche and location. (This looked particularly interesting to me for a couple of my clients.)  I liked that it showedmarketmesuite me who was not following me and allowed me to easily follow and unfollow users.  You can post to Facebook, schedule unlimited tweets, and there’s  even Google Calendar to schedule. The next feature I like and don’t like for the same reason.  When you add an additional Twitter account, you get an entire screen just of that profile with the same columns as the original account you set up.  It’s easy to toggle back and forth between multiple profiles.  What I don’t like about it, is sometimes I like to tweet the same post simultaneously from my personal and my business Twitter accounts, I don’t think you can do that with MarketMeSuite.  The pros definitely outweigh the cons of this Social Media Engagement tool and if you are looking for an alternative to Hootsuite and TweetDeck, I would say give this one a try.  MarketMeSuite does so much and is FREE.    This app works on Linux, Mac & Windows.
  • Seesmic   This is another great tool! Manage and post to multiple Twitter accounts, Facebook, LinkedIn, Foursquare, and your Google Buzz accounts. I like that it imports your saved searches from Twitter’s web app and you can easily search, save and access all your searches. Saved searches will be also be saved on your Twitter account. (The only glitch to the search feature is it doesn’t work with refined searches.) You can create unlimited columns, view in minimal mode in each column, and threaded message conversations in your messages.  You get a rollover view of Twitter user statistics and view all of your Twitter users with a contact management system.  It’s easy to “like” and comment to your Facebook platform, and it imports your Facebook fan pages.  This is another tool that is a powerhouse, easy to maneuver and is FREE.  This app has a web app and works on Mac, Windows, Android, iPhone and Windows phones.
I know this is a lot to take in.  It took me a while to review these and will probably take a while before I release Social Media Engagement Tools: Part 2.   If you use these tools, I would like your opinion.  What do you like or what do you not like about them?  The following is a list of what will be reviewed in Part 2: Sprout Social, Twimbow, Brizzly, and  Simplify 360.  Do you use one I did not mention? If you use any of these or have a suggestion of another great Social Media Engagement tool and have a comment you’d like to share, I’d be happy to post it in my next review.  Voice your opinion! 🙂