Pros and Cons of Hiring an Intern for Social Media

social media

Let’s face it.  social media is becoming more and more important in marketing your brand whether you are a brick and mortar business, an online business, a celebrity, a non-profit,  or something else altogether.  No matter which category you fall into, social media allows you to reach more of your target market for less marketing dollars than traditional marketing avenues.  If you haven’t started using social media yet, or have but have not been managing your accounts regularly, this post covers the pros and cons of hiring an intern to handle your social media accounts.

What are the pros and cons of hiring an intern for social media?

  1. Pro:  You can get an intern free or almost free.  Most interns are required to do internships as part of their college credit so you won’t have to pay the rate you would have to pay a professional.
  2. Pro:  Interns are usually more technically savvy.  Interns have been using the social platforms you want for years.  They probably have taken classes in many of the management platforms as well.
  3. Pro: Interns are not set in their ways.  Interns are usually younger and are open to new ideas (your way of doing things) whereas professionals usually have their own way of doing things.)

 

  1. Con:  Interns are only with you a short time.  Because interns are doing their internship for a class credit, they are only there a short time (unless you decide to hire them). If you decide not to hire them, you have to go through the process of training another intern.
  2. Con:  Interns may need to be closely monitored.  Although your intern may have years of experience on various social platforms, their experience is purely for personal and social reasons.  Their posts may contain inappropriate language, and represent your business or brand in a questionable or negative manner.  Unless closely monitored, they may spend the day tweeting with their friends instead of the tasks you’ve given them.
  3. Con:  Interns are not dedicated to your brand or company.  You put your blood sweat and tears into your company.  You would never do anything to tarnish your company’s name in any way shape or form.  Does your intern care if there’s a typographical error, or if they accidentally post a photo of them at a party drunk as a skunk to your account that should have been posted to their personal account? Very doubtful.
  4. Con:  Interns don’t know everything about your company.  The person representing your company through social media should know as much as possible about your company and your brand.  People will be asking questions about your products and services.  Exactly how much can you teach an intern in a limited amount of time about your company or your brand?
  5. Con:  Interns won’t monitor your social platforms 24/7.  This goes back to the intern not being dedicated to your company.  They are there for college credit and possibly a job down the road, but 24/7 monitoring is a lot to ask for someone who is probably not getting paid.

I’m sure you can think of more pros and cons of hiring an intern for social media.  Please be sure to share them!  If you haven’t started using social media as part of your marketing strategy start now.  Don’t take my word for it – read this post by Forbes.  If you don’t play, you can’t win.

Google Plus Business Pages, Let’s Multi-Task!

google
You may or may not have known, Google Plus allows you to switch back and forth between accounts without having to log out of your main Google account if you are administering multiple business pages. It’s not that intuitive, but once you do it, it’s simple to use. I’ve created a short video that shows you how to switch between your personal Google Plus page, your Business Google page and a separate Google Business page.

This video will also give you a quick overview how to find other Google Business pages to follow. We can go over this topic in more detail at a later date.

Now that you’ve watched the video, did this help you? Have you tackled Google Business pages yet? Do you administer more than one Google Business page? What are your thoughts? I’d love your feedback, positive or negative.

Facebook, Google+, Now Twitter Profile Pages?

facebook business pages

Facebook Timeline, Google+ Business Pages, now Twitter Profile Pages!

facebook

I started this post with a history lesson – then I remembered I don’t really like history so why go that route?  Sure, I could post stats, when the platforms were created, when they offered what, blah blah blah… it’s informative, sure, but that’s too left brained for me.  Facebook has been introducing their Timeline on their personal profiles since September last year.  Luckily for the stragglers, it hasn’t been mandatory (yet).   This laid back-do-as-you-wish attitude may turn around to bite them in the behind because now Facebook is threatening to introduce it to their business pages a/k/a fan pages on February 29, 2012.  (Notice I say threatening?)  Because it took them so long to actually release Timeline on the personal profiles, I’m in the “I’ll believe it when I see it” boat.

Now we have Twitter offering what they call  Enhanced Profile Pages.   Twitter has only released these to a select few and there is currently no release date to the general public. (At least they’re not making promises they can’t keep.)  According to a quote from Twitter’s site, the Enhanced Profile Pages:

“…increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page. Your enhanced profile page is completely public — users can view it without joining or logging into Twitter.”

If you want to know more about these pages, just click on Enhanced Profile Pages.

twitterenhancedprofile

 

Then of course, you can’t forget Google+ and their business pages!  They haven’t quite caught on in popularity as Facebook fan pages, but they are getting there…  I’ve created mine, have created a few for clients, and know a few who have created theirs as well.  As someone who has to manage Google+ accounts, it’s not as intuitive as Facebook, but you’d be amiss not to set up accounts with Google being the search engine giant they are.

Google+ also doesn’t play well with others and hasn’t released the necessary API (application programming interface) necessary that allows us to post to Google+ from third party applications like TweetDeck, HootSuite, MarketMeSuite or others.

Businesses are starting to realize just how beneficial social media can be so they scrambling to create social media marketing departments, create positions like social media specialists, even add the duties to existing administrative personnel just so they will have an online presence.  The real question is, when they do create their pages, will they be managed properly?  Will they be interactive, interesting, engaging, informative, and relative or will they be like the old-style marketing we continue to see some businesses implement?  Push, push, push marketing?

What is your take on the different business pages?  Have you set up business pages on various social media platforms?  Do you think they are beneficial? Tell me what you think!

subscribe

Keep Track of Latest Social Media News with BlogFire

BlogFire Image

For those of you that are not familiar with BlogFire, it’s an iPhone application for monitoring and displaying RSS feeds and news from external sources. I’ve been using BlogFire for about a year now and I can say that it’s very handy when you’re keeping track of what’s hot and the latest and greatest in social media and beyond. It’s fairly simple to install from the App Store, and it’s also simple to add blog feeds from your favorite social media sites.

While I am aware that this app can be seen simply as a news feed app for your iPhone, I see it more of what its benefits outside of a typical news feed app.

Keeping up with feeds

BlogFire Image
BlogFire has helped me keep up with news and feeds from specific blogs that I sometimes forget to look up. I guess in some fashion, it serves as a reminder of what I need to do and to keep my ears to the ground on the latest and greatest social news. Once you install your feeds, it pushes out post notifications of the latest blogs of your feeds. It even has a “Quiet Time” where you assign a specific range of time during the day where you don’t get notifications on blog posts. I use this often when I go to bed, or when I know I am in meetings and don’t want notifications every 10 minutes popping up on my phone (because it does happen to my quite frequently).

Personalize what you want to see

BlogFire Image 2

You don’t have to subscribe to everything that was listed with BlogFire when it gets installed. You can adjust your news the way you want it to be, and be able to keep up with what you are passionate about. As you can see, I have done some personalization on my part to get only the news from sources I want to know (including YSMM). Personalization makes it easier to keep up with what you like, and be able to immerse yourself easier in that area of industry or business.

It’s better to give than receive

BlogFire Social Options

BlogFire, as in a lot of apps nowadays, have the ability to share your news to your social media platforms like Twitter, Facebook, Google Reader, Delicious, Instapaper, Tumblr, or through emails and SMS. This is very useful when you’re doing most of your work on your Smartphone/iPhone, making it easier to get the types of information you want out there to your influencers and peeps all at once.

What I would like to see improved from BlogFire

Again, since this can be seen as a data/news/RSS feed generator, there are limited improvements that I think will make this more appealing to others. One of those improvements is generating the favicon of that respective blog/site. As you can tell from my previous images above, if you add a site, it generates BlogFire’s default fire image than the actual favicon, logo or site image like it does with Mashable, TechCrunch and Lifehacker. Another improvement would be to include more social media platforms to share from. Google Plus, LinkedIn, and StumbleUpon are some of the few that I think would definitely be worthwhile adding to. I have not yet heard on whether this is available for Android, but if it is not, then that would also be a major improvement in the mobile data aggregation field.

Conclusion

Overall, I think it’s a great app to start off, as it has both basic and some advanced level of interaction that one can easily maneuver through without issues. As I have said, I’ve been using this for almost a year, and wouldn’t have stayed with this app if I didn’t think it’s worthy of having. With newer improvements in functionality and sharing, I think it can take mobile data aggregation to the next level.

If you find this information useful and have questions or concerns, feel free to contact me through Twitter, or post a comment on my Facebook page.

David
www.zioneyemedia.com

The Google + Project: Facebook on Steroids?

The Google + Project

Many people have been looking at Google +1 as the link for their website or blog that’s similar to Facebook’s “like” button, but after going through their tour watching videos I learned it does so much more.

In order for Google +1 to be really effective, you need to create a public Google + profile – similar to  Facebook’s user account.  If you have a G-mail account, you can transfer your e-mail addresses over to contacts, you can associate your Twitter, Facebook, LinkedIn and other social media accounts with your public profile as well.  The downside?  Users who don’t have a G-mail account may not want to go to the trouble of creating Google + profile, especially if they are loyal Facebook users and have years of photos uploaded to their Facebook accounts.  I haven’t been invited to partake in the beta testing of the Google + Project so I’m not sure if data can be exported from Facebook to Google +.  What I can tell you about Google + is the following:

Circles

Think of Circles as Facebook’s groups with a twist. Circles member don’t know who belong to other Circles, nor do they know the activity within the circles.

Hangouts

Hangouts are video chats (or for you business people video conferences) for up to 6 people. The person talking (or as Google’s video explained) person talking the loudest is the person on camera.

Instant Uploads

This almost looks too good to be true. According to Google’s video, you point and click and your photo or video is automatically uploaded to your Google + profile. Personally – I don’t know that I would want this feature. I take a lot of photos.

Sparks

Sparks is something that you might like if you have to always have  something to read or watch. This allows you to search for a subject i.e. Atlanta Braves. Once you “add interest” on that search, there would be something for you to read or watch about that subject.

Huddle

Think of Huddle like a chat room on your mobile. You can instant message everyone in your “Huddle” group simultaneously. No more IM’ing Kim to find out what Matt wants to do then checking in with Bryan then checking back with Kim, etc…

Google +

As great as Google + is, with all the new features, options, etc… I’m still not convinced it will catch up to Facebook.  Mark Zuckerberg recently confirmed Facebook is teaming up with Skype adding video chats, similar to Google’s “Hangouts”.   Almost makes you think he has a spy or two on Google’s payroll.

Once I learn more – I’ll go into more depth how each component works, the benefits, drawbacks, etc…  For now, the there are definite SEO benefits using Google +1 links on your website or blog and I’ll cover that in more detail on another post.