If you have a YouTube Channel, you should definitely create a YouTube Playlist to highlight your videos you want your audience to view the most. Otherwise, they will continue to move further and further down the queue and unless tagged properly, won’t get viewed as often as you want them to. Why put your audience through the head-ache of sifting through your videos when you know your best content?
Here is an instructional video to show you how to create a YouTube Playlist:
The great thing about YouTube playlists is you can create several, show a few, or just show one. It’s entirely up to you. You get to showcase the videos you choose. They are easy to edit so if you only want one playlist, you can add and remove videos as necessary. Have you set up your YouTube playlist?
When I first started using Twitter back in 2007, Follow Friday wasn’t even around. In fact, it wasn’t until January 2009, a blogger named Michah Baldwin obsessed with the idea that people wouldn’t know who to follow unless he recommended them.
The idea of Follow Friday is genius. Recommending your followers to follow someone you follow, or are friends with, converse with on Twitter recommending someone else they know and follow. Back when it was originally started, people would recommend just a few people on that Follow Friday until the next week. People would actually get followed.
The problem now however, is we have people doing #followfriday recommendations in bulk loading so many names in one tweet there is no room for the actual recommendation. Sometimes the people being recommended are not actual people at all, but bot accounts!
This bot account was relatively easy to spot. It still had the egg for the avatar, has zero followers and is following zero people and does not have the bio filled out. Some bot accounts have avatars, followers and bios. This is why it is so important to tweet back and forth with people BEFORE recommending them on #followfriday or any other day for that matter.
Let’s say you want to would like to participate in Follow Friday, but find individual recommendations too cumbersome. You have other options. Here are a few tips:
If you follow people you know and trust who give great Follow Friday shout outs. You can RT those and favorite to use at a later date.
HootSuite has the bulk upload option using Excel.
The initial file setup will take some time, but once you have it set up, all you need to do is change the dates. I recommend spacing your tweets 30 minutes apart. Each tweet will also need to be unique. Hootsuite does not allow duplicate posts. I also like to copy and save several files not just for #followfriday, but also to use on any day so I can recommend many more people and vary the message. I always use the #follow hashtag. Don’t forget to save the file as the .csv file format (comma delimited).
Another option is to use a third party application call Bundlepost. Bundlepost uses this same format, but in a more user-friendly format. You can check it out with a 30-day free trial.
So, when you see all those #followfriday posts in your stream, don’t go running to Facebook… at least not until you post your own #followfriday tweets for your tweetfriends.
What do you think about #followfriday? Do you follow people when you see someone recommended?
LinkedIn Skills Endorsements hit the scene back in September 2012
Many people were not fans and by the looks of it, some are still fighting them by not participating. How do you make the best of LinkedIn Skills Endorsements?
List your skills. You can add and manage your skills in the Skills & Expertise section of your profile when it is in edit mode. Pick at least ten. LinkedIn will give you variations of the same skill so setting your skills can take a while. For instance, I was offered several endorsement opportunities with the words Social Media so I took advantage by listing all that were applicable.You don’t have to ask for the Skills Endorsements to receive them and depending on your settings, you will get an e-mail notification when you receive one.
Hide skills you don’t want to show. This is something many people don’t realize you can do. It’s beneficial to hide skills for a few reasons. Perhaps someone gave you an endorsement for a skill you don’t believe applies to you. Perhaps you are looking for a job and you want your endorsements to be focused on the skills necessary for the job you are interviewing for. Perhaps you want more endorsements on skills at the bottom of your list. Here’s a quick video to show you exactly how:
According to LinkedIn’s overview, you can only give or receive endorsements to and from your 1st degree connections. This brings up the age old argument between those who have thousands of 1st degree connections and those who only connect with those whom they personally know and trust. It is easy to assume those with thousands of 1st degree connections will more than likely get more skills endorsements than those who do not. The more people you’re connected to, the greater your reach and the more possibilities you have to get help reaching out to a potential employer, client or consultant. Please do not misunderstand, I’m not saying to go out and connect with every person on LinkedIn, I’m just pointing out the likelihood of the number of endorsements you could receive in relation to the number of 1st degree connections you have.
It’s a good idea to reciprocate skills endorsements. If someone went to the trouble to endorse you for skills you listed, or even for some skills you have but forgot to list, why not reciprocate? Let’s say you’ve reciprocated to the point there are no more opportunities to endorse them for a skill. How do you interact with them to stay in their news feed then? All you need to do is look at the Activity box right below their photo. This box will show what this person has been up to on LinkedIn (if they have their settings to show this information), click See More. If they have shared blog posts or commented on items, you can interact with someone this way as well.This is also a good opportunity to meet in person for coffee or to network.
So, for a quick recap of managing your LinkedIn skills endorsements: List the skills you want, hide the ones you don’t want to show, connect to more people if you want more endorsements and reciprocate.
Do you have any LinkedIn skills endorsements tips?
If you use Twitter’s interface, there are several shortcuts (pressing 2 keys to give the the same action as a series of mouse-clicks) you will wonder why you haven’t been using them before now. These are especially beneficial if you do some actions more than others, for instance; if you use your “Favorites” (tweets marked as Favorites to be used or referred to at later dates) a LOT, G + F will take you straight to your Favorites page. They are also good to know if you can’t remember where some of these menu items are. For instance, if you can’t remember where Twitter keeps their “lists” feature, all you need to do is type G + L.
Viewing the Twitter shortcut cheat-sheets below, you can see some of them are pretty intuitive while others may take using a few times to get them memorized. You can refer back to this cheat sheet any time; just favorite this page or download the images.
In addition to the twitter shortcuts shown above, you can see a few more available with the image displayed below.
There’s one more quick trick I’d like to add that isn’t really a shortcut – but may save you some time. If you ever share your tweets, and want a Twitter link for a specific post, here’s a very short video to show you exactly how to do that.
Did you find these shortcuts useful? Do you have any favorite Twitter shortcuts or tips you would like to share? I’d like to know!
There are a LOT of blogs and online publications today and as a social media professional, it seems I am always hearing and reading if we don’t have anything positive to say, we shouldn’t say or write anything at all. Being raised by the golden rule, I get it. However, there are also times, when a difference of opinion or a conflicting point of view makes for interesting conversation or for no other reason our right as Americans to free speech.
Don’t get me wrong. I love being around positive people. In my opinion, the comment section on blogs, and social platforms are meant for feedback, critiques, conversations, etc.
It seems lately, I have been reading more and more blogs where if the content is questionable, or controversial, there are no comments, or if there are, the comments are “great job”. Are these individuals really reading the posts? Are they just posting something in the comments section for the SEO juice? Or are they a bunch of zombie-minded Stepford wives of the internet posting happy thoughts because they don’t want to hurt their social media friends’ feelings?
It’s not just on blogs. It’s also on social platforms such as Facebook, Google+, Twitter. Has everyone has had the Kool-Aid? A good portion of the social media population appears to be conforming to the “I’m going to be positive all the time” mentality to the point if they don’t have anything positive to say, they say nothing.
I like to ask questions, get people’s opinions and many times all I get is a “like”. Why is that? Are they too busy to comment? What’s your opinion? I really would like to know!