Why you should configure your LinkedIn profile

Why configure your LinkedIn profile?

I was recently asked how to block someone from a LinkedIn account.  I researched LinkedIn and while I was unable to technically “block” someone from an account, I did find ways to change your privacy settings by configuring my LinkedIn profile to make it more difficult for someone to be “stalked” once you have disconnected from them.  If you want to be more private on LinkedIn, here are the steps you may want to follow:

Step 1

Click on your image, or your avatar you have uploaded into LinkedIn in the top right hand corner and select Privacy and Settings  You will probably have to enter your password even though you are already logged in.

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Step 2: 

Turn on/off your activity broadcasts.  This LinkedIn feature notifies all of your connections all of your activity.  If you are in the process of tweaking your profile, I would recommend turning this feature off.  If you don’t want people to know what you are doing, leave the activity broadcasts in the off position.

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Step 3

Select who can see your activity feed:

Who do you want to see your LinkedIn activity feed?  Everyone? Your network? Your connections? Or only yourself?  You may ask – what’s the difference between your LinkedIn network and your connections?  Your connections are people who are actually connected to – 1st degree connections.  Your network are people who are 2nd & 3rd degree connections.  If you want to be private, you will want this setting to be only yourself.

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Step 4

Select what others see when you’ve viewed their profile.  You can choose to show your LinkedIn profile, be somewhat anonymous or completely anonymous.  The purpose of social media is to make connections and network, so for me, I don’t personally understand why you would would remain anonymous, but that’s me.  If you want to be completely anonymous – this is where you would make this change.  If you view someone else’s profile they will not know who viewed their profile.

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Step 5

Show/hide “viewers of this profile also viewed” box.   You can see the example below that belongs to Carly Alyssa Thorne – “People Also Viewed”.  She has this feature turned on.  If you do not have this feature turned on – this box would not show.

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When this box is checked – this is an example of what they will see.  You can see by looking at the example below, Carly shares her activity.  She is connected to Lori Wilk, and was endorsed by Alexandar Alexandrov.   She also shared a blog post.

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We’re going to skip over who can see your connections and go straight to

Step 6 Change your profile photo and visibility

I think this is probably the most important LinkedIn feature.  Your LinkedIn profile photo is your first impression to the business social media network.  You should take this opportunity to use a professional quality photo.  I would highly recommend NOT using a poor quality photo, NOT using a company logo, NOT using a photo where you cannot clearly see your face or that does not represent you in a professional manner.  This photo needs to instill trust and professionalism.  This photo needs to be welcoming without being inappropriate or overtly sexual.  This photo needs to be current.

And finally – in answering the question of the person who was trying to block the individual who was being a “stalker”.  Since she had disconnected from that person, all she needs to do now, is change her settings to show her profile only to people she is connected to.

Don’t forget to SAVE each time you make changes to your LinkedIn profile.

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I hope these instructions help you with any problems or questions you may have been experiencing.  Remember, if you have any questions in the future… just post them on my Facebook fan page https://www.facebook.com/YourSocialMediaMogul

 

Is your content COMPELLING?

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I had the opportunity to attend Atlanta’s Digital Summit this week and it was the kick in the pants I needed.  I’ve had quite a writer’s block – and now my mind is swimming with ideas of things to write about.  One of  the main things I took away from this summit was Annalise Kaylor’s advice of making the content COMPELLING.  Annalise is the Director of Social Media Marketing at Intrapromote, and has been in the internet business since 1982 – her background is impressive to say the least.

bad commentsShe pointed out some obvious ways companies (and individuals) are “gaming” Facebook’s Edgerank – and how we shouldn’t do that – there’s really no value to it, not only that, but it’s so obvious in some instances, it’s insulting to fans.  (see insert)   Can you see how it can do more harm than good and how you could lose fans by making the wrong types of posts on your fan page?

What she said to do instead was to make the content COMPELLING, fascinating, significant, etc… By doing this, your fans will engage because they find your content worthy and interesting.  Not only will they find your content worthy and interesting and engage, they will tell their friends and your audience will grow.  You will build a community and if someone ever DOES have a negative comment about your company, service or product – this community you are building will defend you – stand up for you.

Annalise said your influencers probably aren’t who you think.  They are your friends and family.  They are the people with whom have conversations, and who share your content.

So – to recap:

  • DON”T Game Edgerank – it may get you more traffic, but it won’t necessarily get you the results you want.
  • Make your content COMPELLING – This is what keeps your audience coming back engaged and coming back for more as well as telling their friends about you and growing your audience.

Did you find this helpful?  I’d like to know!

 

 

 

 

Sharing on Social Platforms

Is sharing on social platforms hard for you to do?

Sharing is quite easy if you know how.  Sharing information-that’s what it is all about – especially through pictures.  From Instagram to Facebook it’s about letting family, friends and even clients/potential clients peek into your world. Check into most forms of social media and you will be treated to pictures, pictures and more pictures. They are everywhere- from a friend’s adorable twins to Justin Timberlake’s latest song- sharing photos and videos- dare I say “has gone viral”.  Maybe because doing so is so darn easy.  It takes seconds to download them into your computer, or even better, from your phone onto your favorite social media site and  Viola- your masterpiece is out for all to enjoy.

Wait, did I just say your favorite form of social media? Why limit yourself to just one when with a couple of steps you can share that same photo on several sites.  This is fabulous – especially if you have a business or service you want to share with as many people as possible.

Instagram makes it super easy to not only add an artistic flair to your photos by using it’s editing tools, sharing  them on  other social media platforms. The glitch comes when you want to share that same photo onto your business Facebook page. Instagram  does a great job of sending  your photo from your phone to your personal  Facebook page, but how do you then transfer that same picture onto your business page?  It’s super easy.  All you do is go to your personal timeline and under the photo you want to share click on share, when the drop down menu shows , you choose your business account and just like that you have posted that same photo onto your  business Facebook page.  How easy is it to get photos of your product or service out to potential clients?  One photo taken and enhanced with Instagram will speak a thousand words to potentially thousands of people when shared with numerous forms of social media with a few clicks of the send button.  No wonder, Instagram is quickly becoming one of the most popular forms of social media, or has it already arrived?

Do you like sharing your pictures on social platforms?

Yes, Being Social Does Pay!

money2The same question I keep getting asked again and again is “What do you post on Twitter?” or, “I don’t use Facebook because I don’t see the value of posting pictures of my dinner.”

I’m sure you’ve all heard the same line – it’s called “social media” for a reason – be social!  What does that mean exactly? Here are a few steps:

  • Start by saying “Hi” and go from there.  Sounds simple enough right?  You’d be surprised how many people create accounts and just post advertisements, tips or their blog posts but won’t have any interactions with other people.  If you find your tweets or posts are falling upon deaf ears so to speak – be what I call a “good listener” – read other people’s posts – and respond to people with common interests.
  • Pay it forward:  Share other people’s posts, retweet (RT) other people’s tweets, share people’s posts (don’t forget to cite your source – it’s not paying it forward if you don’t give credit where you got the info) If someone else is having a sale – or has a restaurant – your friends will be especially appreciative.
  • Be social for a cause:  Do you have a favorite charity or nonprofit?  If so, be their advocate.  Your friends, family, coworkers, and clients will see your values and that will go a long way.

Once you have followed these steps, relationships will start to build.  Once the relationships start to build, people will ask you what you do and that’s when your foot is in the door.  Some of those people you have built relationships with may need your services.  If not, they may know people who may need your services.  How do I know?  Because these steps have worked for me!  I have sold paintings through Twitter by building relationships.  I have been requested to several social media services so if it can work for me – it can work for you.

Do you have any other tips I haven’t listed above that have worked for you?

 

What the Suits want from Social Media

I’ll cut to the chase and tell you up front.  The “Suits” or decision makers writing the checks for social media want results. They want to know the money they are paying you is going to give them a return on their investment.  They want honest answers for your expertise so don’t try to use a bunch of buzz words or throw a bunch of reports at them they won’t be able to understand.   If you want to be hired and be retained you need to do the following:

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[li]Give realistic expectations of what they can expect for your services.  If you are fighting to get social media implemented at your place of business, you need to let them know clients, customers, etc.. will not typically be knocking down the doors in the first few months.   It takes 3 – 6 months of consistent daily posting to see any type of noticeable results.  You do NOT want to post 6 posts on Monday and be done for the week.  This is a BIG mistake a LOT of people make when starting out.[/li]
[li]Strategy.  They want to know what your plan is.  If they give you a trial period, they will want to know what your plan is for that trial period.  If this is your job, they want to know what your plan of action is for the year.  Give them an outline of what your social media strategy is for the year.   I’ll write a post on social media strategy, but I’ll give you a tip:  don’t be afraid to adjust your strategy if what you are doing isn’t working.[/li]
[li] Focus on your target market.  Social media allows you to reach beyond the borders of your country, or it allows you to laser focus in on your region, your county, your demographic.  I use Facebook ads regularly and even though I target a VERY focused area and a VERY focused market, I still reach a good number of people outside that criteria because of the people who SHARE the posts.  That’s the beauty of social media.[/li]

[li]Start reporting from the beginning.  It may be difficult to get approval, but a company like SproutSocial offers the best reporting options I’ve seen and they don’t charge extra for every type of report unlike HootSuite.[/li]
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So how did you do?  Do you have anything to add?  If so, please share with me here or on my fan page.  I’d love to write a follow-up post! 🙂