Sharing on Social Platforms

Is sharing on social platforms hard for you to do?

Sharing is quite easy if you know how.  Sharing information-that’s what it is all about – especially through pictures.  From Instagram to Facebook it’s about letting family, friends and even clients/potential clients peek into your world. Check into most forms of social media and you will be treated to pictures, pictures and more pictures. They are everywhere- from a friend’s adorable twins to Justin Timberlake’s latest song- sharing photos and videos- dare I say “has gone viral”.  Maybe because doing so is so darn easy.  It takes seconds to download them into your computer, or even better, from your phone onto your favorite social media site and  Viola- your masterpiece is out for all to enjoy.

Wait, did I just say your favorite form of social media? Why limit yourself to just one when with a couple of steps you can share that same photo on several sites.  This is fabulous – especially if you have a business or service you want to share with as many people as possible.

Instagram makes it super easy to not only add an artistic flair to your photos by using it’s editing tools, sharing  them on  other social media platforms. The glitch comes when you want to share that same photo onto your business Facebook page. Instagram  does a great job of sending  your photo from your phone to your personal  Facebook page, but how do you then transfer that same picture onto your business page?  It’s super easy.  All you do is go to your personal timeline and under the photo you want to share click on share, when the drop down menu shows , you choose your business account and just like that you have posted that same photo onto your  business Facebook page.  How easy is it to get photos of your product or service out to potential clients?  One photo taken and enhanced with Instagram will speak a thousand words to potentially thousands of people when shared with numerous forms of social media with a few clicks of the send button.  No wonder, Instagram is quickly becoming one of the most popular forms of social media, or has it already arrived?

Do you like sharing your pictures on social platforms?

LinkedIn: Back to basics

linkedin skills endorsements

Sometimes we forget about the basics.  I had a request from a friend so I decided to share the same information she needed with you:

If you forget your password, it’s easy enough to reset.

At the login screen – type in your default e-mail address and click on Forgot password?  It is important you put in the same e-mail address you set up your LinkedIn account.  If you would like to change your e-mail address, I will show you how to do that, but for now, you need to put in your original e-mail address.

linkedin3

Once you have logged in, At the top right corner, click on the down arrow next to your name and select Settings

linkedin1

 

On the next screen, bottom left corner, select Account

linkedin2a

Here you will see your LinkedIn basic settings.  You can add additional email addresses, change your default email address, change your password, and more.  This is also where you need to be if you have multiple accounts and need to close one or more accounts.  In fact, feel free to click around here, click on the Add & change email addresses (I would show you a screenshot of mine, but I don’t want to show my active email addresses.  The address shown in this email is not one I check regularly.)

Now that you’ve taken time to familiarize yourself with your LinkedIn basic account settings, now let’s look at the Email Preferences.   If you find you are getting a LOT of notifications, this is where you can tweak your settings.

linkedin4

Like account settings, email preferences is where you want to go if you are experiencing an overabundance of emails:  I would recommend going to Set the frequency of emails first:

linkedin5

If you make any changes here, be sure to SAVE CHANGES when you exit.  I’ll let you familiarize yourself with the rest of the options at your leisure – but be sure to go through them if you feel like you are getting too many emails.

We’ll discuss customizing your Profile and Groups, Companies & Applications in two separate posts at a later date.  I hope this post was helpful for those of you who are just starting out, or who may have not taken the time to go through these settings.

If you have a question, be sure to post on my Facebook fan page, or send me a tweet at @Knikkolette – I’ll write a post to answer your question. 🙂

Facebook’s Dirty Little Secret on Promoted Posts

What? Facebook not being completely transparent on their on page promoted posts? Don’t get me wrong – I love Facebook, and until recently I was duped and even used their promoted posts a few times.

Many Facebook page owners and administrators are careful to focus on specific target markets to build their fan base or promote a product or service.  That being said, they use their strategy to focus their Facebook ads to the same target markets. Wouldn’t you think, if you put that much effort to ensure your page reaches a specific market and your ads reach a specific market that the promoted posts would use that same information in their promoted posts? If so, you would be wrong.

This is where Facebook pulls the proverbial bait and switch. They offer this so-called great deal – an ad at a discounted rate – i.e. promoted post to reach thousands of people for dirt cheap prices $5 – $30. What’s the catch? A good portion of the audience is not even in your country of residence! So, if you are promoting to your target market, (let’s say for instance, I’ve been building an audience in the metro Atlanta, Georgia area) and I use the promoted post for $5 and it says it will reach up to 3,000 people. I THINK I’m getting a great deal because I’ve worked like crazy to build my fan-base in the metro Atlanta area.  Look who this ad actually reached.  Yes, the ad DID reach some people in the United States, but look at all the other countries!  How many of those 3,020 impressions do you think were actually shown to MY target market?  So, do you think the $5 investment was such a great deal after all?  Even though there were some reactions, comments, etc… if the ad had been more focused on MY target market, there would have been a LOT more activity.

So, the next time you decide to purchase a Facebook ad, make sure you pay attention to exactly who will be seeing the ad before you click that purchase button!

Have you purchased a promoted post?  What was your experience?

The 3 S’s of Social Media

What are the 3 S’s of Social Media?

social media

I watched a movie this weekend called My Best Friend, and while I won’t go into all the details, the short of it is about a guy who doesn’t have any friends (but claims he does) and makes a bet with his business partner he can prove it in 10 days.  During his “search” for his “best friend” someone taught him the 3 S’s of being friendly and making friends.  While watching this I realized, the 3 S’s apply to social media too!

1) SMILE! So you may be asking yourself how do you exactly SMILE on social media?  EASY!  Post positive comments, funny posts, make sure your avatar shows your bright smiling face! Of course you can also add the smiley faces i.e. 🙂 or :0) or even the big smile :D.  Then there are hugs and and other variations of affection.  If you have a blog like this, write posts that make people smile. (I think I need to work on that one!)  As adults, we have a tendency to be so serious, so business-minded.  It’s good to be professional, but let’s remember to have fun too and get your friends on social media smiling.

2) BE SOCIAL! You might say “Well DUH!” You’d be surprised how many people go online, open accounts, tweet about specials, or announcements, but never interact.  They spend money having Facebook fan pages created, and even make posts for a month or two, but when they don’t get the results they want, they decide it’s not worth the effort.  Social media is easy, but it’s work.  It’s simple, but it takes time to cultivate relationships.  Treat social media, social networking, social platforms in general like any other “real life” relationship and you’ll be much more successful.

3) SINCERITY! Even though almost everything is in print, people can tell a fake a mile away and they won’t hesitate to bury you in their stream or unfollow your account.  Sometimes being overly positive, or overly optimistic can come off as insincere (Yes – I have that problem – I have happy days and I really DO think people ROCK!, but I suppose I can see where that might come across as insincere if you don’t know me.)

Do YOU have an “S” you’d like to add to the ones I’ve listed above?  What’s the best advice you would give to someone in social media?

Social Media Challenge Met!

My  very creative friend Dorien from More in Media recently wrote a post titled 7 Random Facts You Didn’t Need To Know About Dorien.  

Through this wonderful thing called social media I not only met an amazing gal named Dorien, but havesocial mediasocial media 2 formed a really cool online friendship and  learned some new things about her.  I knew she ran marathons, but over 7,500 miles in the past five years?  Holy moly girlfriend! I don’t think I’ve even driven that far in the past five years!  She also challenged a few of her com padres to come up with a similar list of random facts.  It couldn’t come at a better time for me as I’ve had a bit of a writer’s block, so here goes!

  1. My birth name was Joy Ann Chu.  I could probably go through all 7 facts with this story, so I’ll try to keep it short.  I was born in Seoul, South Korea, adopted by an American family who changed my name, but I didn’t like my name growing up, so I changed it again when I graduated college.
  2. Because of #1, I’m an Okie from Muskogee – that’s where my adoption papers were processed.
  3. When I was in high school I had the title of Bryan County Peanut Princess. (don’t judge)
  4. My favorite (current) candy is Junior Mints
  5. I was married in a hot air balloon.
  6. My favorite activities are white water rafting and zip-lining.  I would love to travel around the world rafting the different rivers, zip-lining through beautiful canopies and vlog about it!  (Of course I would still want to be involved with social media!)
  7. I like to paint.  I’ve had solo shows in small galleries, but my goal is to someday have a solo show in a larger “big city” gallery.  I’ve also been commissioned to do paintings for private collectors.

So there’s the 411 on me, and if you read Dorien’s post, she called out a few of our friends:

Wendy Cassera

Mallie Dein

Martha Giffen

Peggy Herrman

Keri Jaehnig

Jocelyn Wilhelm

I’m going to take it a step further and expand the challenge to a few more friends.

Annemarie Cross

Deeone Higgs

Michael Q Todd

Anise Smith

I would LOVE to learn the “little known facts” of these people as well as those Dorien listed. What a great way to use social media to get to know people!  As a nod to my mom, I’m going to say “I remember when we didn’t have computers and the internet.  The only “chat groups” were the party lines on the phones or the sewing circles!  O.K., so I don’t remember party lines or sewing circles, but I do remember times before access to the internet and social media was so easily accessible.

What is a little known fact you would like to share?  I would like to get to know YOU better too! 🙂