My Writing Process Blog Tour – by Knikkolette

My Writing Process

When my friend Miriam Slozberg asked me if I would be interested in participating in a Writing Process Blog Tour, my first reaction was “No” – but after I gave it a second thought, I decided I should do it because I’ve been so busy with my “day job” and in a slump with my blog, perhaps this would get me back on track with my blog.   The tour consists of me answering a few questions, then passing the torch to a few other writers who will answer the same questions.   Miriam knows a good bit about Klout and you can read her post learn more about what she does.

1. What am I working on? Lately my time has been tied up with my day job.  I work at a company called Flex Imaging and I’ve been working on the company’s new website.  You can see it here   I have completely redesigned the site and really ramping up the SEO.  My writing process for this site is tedious data entry.  In addition to the company’s information, I am also adding all of the national service network vendors to the site (almost 300 companies) so you can see the time factor involved.  When the site is complete, it will be almost 400 pages.   I have also been taking the digital marketing into new directions with video clips, Facebook & LinkedIn marketing as well as many other social media platforms.  This is all new territory for Flex Imaging.

2. How does my work differ from others of its genre? There are other fortune 500 companies that have great websites and video clips, and a social media presence.  My goal is to approach it from the end-user’s pain point.  Flex Imaging does not require a contract so my writing process focuses on that.  Our video clips offer tips, and useful information as well as offer appreciation to existing clients.  I don’t want to just sell, but rather offer value-added information the end user will gladly share.

Our website, when complete will also freely share our national service network information.  It’s basically free advertisement for vendors we use in locations across the country.  By sharing this information freely, this not only shows we are confident in our company, but it gives the vendors we use a sense of good will.

3. Why do I write what I do? When I write on my own blog, I teach people what I learn in simple, easy to follow steps.  I’m a visual learner, so many times I will create a video on exactly how to do something.  I started doing this back in 2007 because so many of my friends kept asking me over and over again how to do something, and it was just easier for me to write a blog post how to do it.   I always try to write a post if someone asks me how to do something.

4. How does my writing process work? To be completely honest, my writing process is terrible.  Really really bad.  I don’t keep a calendar.   I have tried.  There are some tasks at which I am very organized – but for whatever reason, writing a blog is not one of them.  I work best if someone asks me to write about a specific topic or if I have a specific project to complete and then write about it.   And then there’s the pre-publish issue.  I have been known to hit “publish” before proofreading several times.  I REALLY need to proofread SEVERAL times.  I never catch all of my mistakes the first or even second time I proofread my work.  To be honest – I need to let a post “sit” a day or two and re-read it before posting it.   Thank you for reading about my process and I hope you enjoyed learning a little more about me.  Be sure to share your links in the comment section so I can read your process too.

So this is my writing process, and now I pass the torch to:

Annemarie Cross


Money, Marketing and Mindset Business Coach – Annemarie Cross supports ambitious women entrepreneurs in unearthing and communicating their inner brilliance (their brand) so they can boost their credibility, visibility, celebrity and profitability.

She guides her clients through her Signature Branding and 6-Figure Success Blueprint and Signature Talk Profit Secrets programs – helping them build solid business foundations and implement key marketing strategies so they can stand out from their competitors.

She also supports clients break free from constant money dramas by helping them understand their Personal Money Blueprints and the negative money patterns that are keeping them stuck, so they can change their attitudes, beliefs and relationship with money to be able to finally generate more clients, more income and create the business of their dreams doing what they love.

Check out Annemarie’s Money, Marketing & Mindset posts here.




Keri Francek Jaehnig

my_writing_process_keriI am the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures & non-profits to achieve social media success and positive online reputation. I am humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. My insight has also been featured at Social Media Today, SteamFeed, Search Engine People, and AOL Small Business, as well as at Forbes and Business Insider. Non-fat lattes, travel & quick wit make me smile, and I am always enthused to meet new people!







Barbara Farina

my writing process barbara

Barbara Fariña works in the area of telecommunications for over 15 years. Social Media Manager at Monopolize Social Media. Hard working woman. She is passionate about art. Promoter of music and art in general. Journalist degree. For Barbara there is no limit in communication. Barbara  expresses herself in a different way by posting photos in her blog posts.  You can see her works on her website.

Facebook Changes Default Privacy Settings for Users 13 – 17 So What?


Facebook Changes Default Privacy Settings

With all the cyber bullying we’ve been hearing about on the news – we have to wonder if this change is coming along a bit too late?  Or, is it a band-aid to patch a broken limb?  Facebook announced today teen accounts (ages 13 – 17) will default to the “friends” setting; the previous default was “friends of friends”.  Going forward they will be able to make changes back to “friends of friends” or “public”  but will be notified of the status of the post setting, reminding the teens the post is indeed public and will be seen by more than just their friends.



If they choose to share the post publicly – they will see the post again.  O.K. – so Facebook becomes a nagging parent.  Do you think it will deter the teen from posting publicly or do you think it will entice the teen to get creative with their account?  Perhaps change their age?  Facebook does allow you to change your age (albeit a limited number of times).  I know if I were a rebellious teen – what I would do.

Will changing the default privacy settings on Facebook help protect teens from child trafficking? Pedophiles? Rapists? More importantly, other teens? Probably not.  Facebook even admits:

Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard. So, starting today, people aged 13 through 17 will also have the choice to post publicly on Facebook. 

As a parent, I have concerns and have to wonder why a 13 year old should even have a Facebook profile.  It was just yesterday (October 15) a 12 year old girl killed herself  because her ex-best friend (a 14 year old girl) and another 12 year old girl were arrested for cyber bullying.  How is Facebook’s change to the default privacy setting going to affect instances like this?

What do you think about Facebook’s changes to their default privacy settings for users 13 – 17?  Is it enough? I would love your opinion.

Comments on Social Media: Do You have a Real Opinion?

do you have an opinion

social media no opinionThere are a LOT of blogs and online publications today and as a social media professional, it seems I am always hearing and reading if we don’t have anything positive to say, we shouldn’t say or write anything at all.  Being raised by the golden rule, I get it.  However, there are also times, when a difference of opinion or a conflicting point of view makes for interesting conversation or for no other reason our right as Americans to free speech.

Don’t get me wrong.  I love being around positive people.  In my opinion, the comment section on blogs, and social platforms are meant for feedback, critiques, conversations, etc.

It seems lately, I have been reading more and more blogs where if the content is questionable, or controversial, there are no comments, or if there are, the comments are “great job”.   Are these individuals really reading the posts? Are they just posting something in the comments section for the SEO juice?  Or are they a bunch of zombie-minded Stepford wives of the internet posting happy thoughts because they don’t want to hurt their social media friends’ feelings?

It’s not just on blogs.  It’s also on social platforms such as Facebook, Google+, Twitter.  Has everyone has had the Kool-Aid?   A good portion of the social media population appears to be conforming to the “I’m going to be positive all the time” mentality to the point if they don’t have anything positive to say, they say nothing.

I like to ask questions, get people’s opinions and many times  all I get is a “like”.  Why is that?  Are they too busy to comment?  What’s your opinion? I really would like to know!


Why isn’t anyone reading your blog posts?

your social media mogul blogYou know you have great content.  You are offering sound advice people can use.  You even offer valuable offers from time to time and links to other helpful websites.   You’ve compared your blog to your competitors and you know your blog is better than most, but your click-through rate is dismal.  No one is tweeting your posts or sharing  on Facebook.  You have the social share tool-bars – you are doing everything (or so you think).  Are you on the road alone?

So why isn’t anyone reading your blog posts?

Ask yourself this question:  If you saw one of your titles somewhere online, would it catch your eye and make you want to read it? (answer honestly)  If so –  what drew you to that story?  If not – why not?

I was browsing through some posts and have posted what I believe are some successful titles and why I think they are:

1) 6 Free Tools to Help You Diagnose and Recover from a Link Penalty  by Chris Dyson

I like this title because it tells me exactly what to expect from the blog post and I know it’s something I want to read about.

2)  Are your blog readers getting bored of you?  by Lilach Bullock

I like this title because I actually WANT to know if my blog readers are getting bored of me…  If you can come of with a title that questions, evokes an emotion of  your reader – you are on your way.

3)  5 Habits that will stunt your career growth   by Ritika Trikha

This title implies this post can provide inside information – perhaps some secret I may not know about – I can’t wait to read this blog post!

Some things these titles have in common:

  1. They’re ALL SPECIFIC – You know exactly what to expect when you read the post
  2. They ALL provide something for ME the reader
  3. They’re ALL in the active voice
  4. They’re ALL opinionated
  5. They’re ALL under 120 characters  Actually – the longest one is 75 characters.  If you want your post shared on Twitter, it needs to be 120 characters so it can be shared with a retweet.  I like to keep mine under 100 because I’m old school and I remember the RT, RT, RT, etc.  (Give me a fist bump if you remember those days!)

Now – I was GOING to share some titles of blog posts I didn’t find quite as appealing, but then I decided perhaps that wasn’t appropriate.  There are plenty of them out there, I’m sure you’ve read your fare share (or perhaps you ignored them).  So as you write your next blog post, keep these things in mind.

  1. Be Specific!
  2. Keep the Reader in Mind!
  3. Keep the Title in the Active Voice!
  4. Have an Opinion!
  5. Keep it Short!

Is your content COMPELLING?


I had the opportunity to attend Atlanta’s Digital Summit this week and it was the kick in the pants I needed.  I’ve had quite a writer’s block – and now my mind is swimming with ideas of things to write about.  One of  the main things I took away from this summit was Annalise Kaylor’s advice of making the content COMPELLING.  Annalise is the Director of Social Media Marketing at Intrapromote, and has been in the internet business since 1982 – her background is impressive to say the least.

bad commentsShe pointed out some obvious ways companies (and individuals) are “gaming” Facebook’s Edgerank – and how we shouldn’t do that – there’s really no value to it, not only that, but it’s so obvious in some instances, it’s insulting to fans.  (see insert)   Can you see how it can do more harm than good and how you could lose fans by making the wrong types of posts on your fan page?

What she said to do instead was to make the content COMPELLING, fascinating, significant, etc… By doing this, your fans will engage because they find your content worthy and interesting.  Not only will they find your content worthy and interesting and engage, they will tell their friends and your audience will grow.  You will build a community and if someone ever DOES have a negative comment about your company, service or product – this community you are building will defend you – stand up for you.

Annalise said your influencers probably aren’t who you think.  They are your friends and family.  They are the people with whom have conversations, and who share your content.

So – to recap:

  • DON”T Game Edgerank – it may get you more traffic, but it won’t necessarily get you the results you want.
  • Make your content COMPELLING – This is what keeps your audience coming back engaged and coming back for more as well as telling their friends about you and growing your audience.

Did you find this helpful?  I’d like to know!