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You know you have great content. You are offering sound advice people can use. You even offer valuable offers from time to time and links to other helpful websites. You’ve compared your blog to your competitors and you know your blog is better than most, but your click-through rate is dismal. No one is tweeting your posts or sharing on Facebook. You have the social share tool-bars - you are doing everything (or so you think). Are you on the road alone?
So why isn’t anyone reading your blog posts?
Ask yourself this question: If you saw one of your titles somewhere online, would it catch your eye and make you want to read it? (answer honestly) If so – what drew you to that story? If not – why not?
I was browsing through some posts and have posted what I believe are some successful titles and why I think they are:
This title implies this post can provide inside information – perhaps some secret I may not know about – I can’t wait to read this blog post!
Some things these titles have in common:
They’re ALL SPECIFIC – You know exactly what to expect when you read the post
They ALL provide something for ME the reader
They’re ALL in the active voice
They’re ALL opinionated
They’re ALL under 120 characters Actually – the longest one is 75 characters. If you want your post shared on Twitter, it needs to be 120 characters so it can be shared with a retweet. I like to keep mine under 100 because I’m old school and I remember the RT, RT, RT, etc. (Give me a fist bump if you remember those days!)
Now – I was GOING to share some titles of blog posts I didn’t find quite as appealing, but then I decided perhaps that wasn’t appropriate. There are plenty of them out there, I’m sure you’ve read your fare share (or perhaps you ignored them). So as you write your next blog post, keep these things in mind.
I'm an artist at heart, always feeling creative. I fell in love with social networking and social media years ago when I was introduced to Twitter and it grew into a love affair when I created my website and had to learn to optimize my site, and market myself online. Now I like to share what I've learned over the years with my friends both old and new. Sometimes I might have a snarky, "Oh No She Didn't" attitude, sometimes I might have a comedic sense of humor, but regardless of the view take, I hope you will enjoy what I write.