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How can you target your market with social media strategy?
Social media strategy is simple once you get the hang of it. This post is focusing on your target market. Do you know who your target market is? Let’s say for the sake of this post, you sell cupcakes in Atlanta, GA. Now that you have that information, do you know who your target market is? Initially you would say anyone who likes to eat cupcakes, right? Not necessarily. If you don’t ship your cupcakes, then you sell your cupcakes to a local market so you will need to remember this in your social media strategy when you are posting your tweets or placing your Facebook ad.
I’ve recorded an example of how to place a Facebook ad for your convenience:
I want to make a slight adjustment to the video where I’m explaining impressions the cost is price per 1000 impressions, not cost per impression. I wanted to make sure I clarified that before moving forward to the next section.
You can get really creative with your Facebook ads in your social media strategy because of the way Facebook allows you to customize their advertising. You can place several ads simultaneously to see which gets the best response. I’ve known companies who place the exact same ad except they used a different image and they received a much better response for one image over the other.
Now let’s talk social media strategy using Twitter to target your market.
We’ve already talked about using hashtags (#) and Twellow to target your market on Twitter, so I bet you’re wondering how ELSE can you target your market on Twitter? Social media strategy has a lot to do with strategic social networking or networking with other individuals in the same field. They also have the same target market as you and if they are doing their job correctly, you can deliver your message to their audience by being networked to them. Don’t look at it in a negative manner, because they should be doing the same thing. If they know what they are doing, they are connecting to other professionals in their field (you) and they are delivering their message to your followers (your audience).
Now, let’s say for instance we bring the Atlanta cupcake company back into the picture. We are targeting individuals who live in the Atlanta metro area, who can purchase cupcakes. (Remember we are only targeting Atlanta metro area because we don’t ship our cupcakes.) This is where we go back to using hashtags (#) and Twellow.com but we also use the search feature for Atlanta or Atlanta, cupcakes or Atlanta, bakery. We get creative. As we use the search and find a search that works – we save our search so we can use it to use for the future.
I know your brain in churning, thinking of other creative ideas how you can use Twitter or Facebook to your advantage in your social media strategy. I’ve only listed a couple here. I’m even guessing you’re thinking of ways you can use Youtube, Google+ or some other social media platform. I would love to hear your ideas!
I'm an artist at heart, always feeling creative. I fell in love with social networking and social media years ago when I was introduced to Twitter and it grew into a love affair when I created my website and had to learn to optimize my site, and market myself online. Now I like to share what I've learned over the years with my friends both old and new. Sometimes I might have a snarky, "Oh No She Didn't" attitude, sometimes I might have a comedic sense of humor, but regardless of the view take, I hope you will enjoy what I write.