Search Engine Optimization otherwise known as SEO.

Just the mention of those three letters makes many bloggers and business owners break out into a cold sweat.  SEO doesn’t have to be a daunting task to be successful.  This post is an example.

Keywords

What are keywords? You choose a word or words that will be used in your title and throughout your blog post.  In this blog post my keyword is KEYWORDS. You will also need to emphasize it in size, type, and style.  You will notice there is a heading “KEYWORDS” which is a different size.  That is a <h3> size heading.   There are 3 sizes of  headings:

<h1 Keywords>

<h2 Keywords>

<h3 Keywords>

Ideally, you want to use your keywords in each of these sizes.  I don’t always do this because it’s just not feasible.  What’s always good for the search engines is not always good for the readers and the readers should ALWAYS be your first priority.  Now I can hear some of you saying to yourself  ”WAIT! You just went from easy to confusing in one fell swoop!  What the heck is a <h1> heading?”  Not to worry.  Just watch this very short video.

How many times you use your keywords is based upon the length of your post.  Is there a magic number?  Not really.  There’s a good percentage and if you have a WordPress blog like I do, you can install a plugin that can help you keep track of your SEO requirements at a glance.   Again, if you use WordPress, chances are you are familiar with plugins and widgets, I’m using the Vibe SEO Pack Panel.  I like it because it gives me a checklist of what I need to accomplish for each blog post.  For instance, in this blog post, I still need to put the keyword in the “alt” image tag and the internal link.  I’ll cover those topics in another post – so until then, Tweet me, or post your questions on my Facebook fan page.