How is Blog Commenting Considered SEO?
Blog commenting is one of the easiest and common linkbuilding methods available to everyone. When you actually read the post and previous comments, you gain valuable information and in exchange you get a backlink from the site. Regardless of what your business or industry is, chances are, there’s a blog covering your niche. I was reading a book by Danny Dover on Search Engine Optimization Secrets and he indicated he found a blog on white board markers. Personally, I never would have thought there would be a blog about white board markers, but I found one too. Blog commenting requires you to think and to read the article and perhaps the previous comments.
Most blogs have similar comment features that allow the reader to input their name, e-mail address, and website address along with their comment. Let’s face it, as bloggers, we want to get feedback from our readers. Are we giving them what they want? Are we providing interesting, informative, entertaining, thought-provoking, or controversial posts? As a marketing avenue, blogs are a necessity when it comes to effective and communicative internet marketing. And almost all blogs have comments allowed because it displays the nature of their readers and the effectiveness of the blog author as he moves his audience to say what they have on their mind.
As you can see by the image above, as the reader of the blog, all you need to do is fill in the details and post your comment. If and when you do, what usually happens is that your name becomes a link back to your website.
Now I’m going to insert a suggestion here on what NOT to do (unless you frequently comment on a blog and have built a rapport with the blog owner – and then it’s still questionable marketing). What you don’t want to do is put an extra link inside the comment box. If you are wondering what’s the harm, well the blog owner might mark it as spam or will look down on you because you are being self-promoting and/or edit your comment. What you also need to know is some blogs also format their blogs as “nofollow”*. What this means is they have coded their blog to allow you to put links in the comment section, but when someone clicks on your link, the search engines will not follow.
Make sure the blogs you comment on are quality blogs, with valuable information, decent Alexa rankings, or get lots of comments by other readers just to name a few attributes. What you want to stay away from are the blogs that are almost all ads because they are likely to have their “nofollow” enabled. (*And as Saul Fleschman stated in the comment below, there is NO SEO value. Thanks Saul for adding that tidbit of information I left out.)
Below is an example of what a comment looks like after you have posted it. If you will notice, my name “Knikkolette” is blue. That is the link that goes back to my website www.yoursocialmediamogul.com.
So there you have it, blog commenting for SEO.
Do you have any ideas or comments to share? Leave them in the comment section below and take advantage of the backlink! 🙂 If you have questions you’d like answered, feel free to post them on my Facebook fan page. 🙂