Content and Social Media

About the Author: I am a quintessential left-brain and right-brain mixture of web and social goodness. I am a search engine and social media fanatic that loves web design, CSS, and Wordpress. Being the social guy that I am, I LOVE coffee (I hail from the Pacific Northwest, home of the PLETHORA of coffee shops). Follow me on Twitter (@zioneyemedia), Like me on Facebook (facebook.com/ZionEyeMedia), and visit my site (zioneyemedia.com).

David | May 20, 2011 | Comments 0

Buffer

When people say “Content is King”, it’s a pretty much a no-brainer, right? But my recent discovery of @MarketingProfs‘ article, ”Content Fuels Social Media Interaction,” regarding the integration of social media and your search content definitely takes social content into a whole new level. The article implies a heavy impact that this integration and combination has on how content is driven in this crazy web-based world that we live in.

A study conducted by AOL and Nielsen, this social media article displays the importance of the value that social media places in today’s communication and marketing efforts. I’m really astounded by the data that this study aggregated. Here are some specifics based on specific marketing channels (note: these are taken straight out of the article):

42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.

41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.

12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links.

Email is the primary content-sharing tool among surveyed consumers (66%), followed social media (28%) and instant messaging (4%).

Consumers say trust and desire play a vital role in how they share information. Formats of how these are shared include:

Link-back media: 60% of content shared on social platforms includes a link (URL) to published content on an external site.
Pass-along media: 36% of content shared on social platforms is embedded.

Think about this statistic: 73% of specific industries contain shareable/sharing links!!! And 60% of all link-back media are published on external sites, meaning that they are able to share it effectively and provides others access for downloads.

I’m sure that @CocaCola had a very good reason on why they would take a big chunk (I think at least $50M) of their marketing budget to focus on Facebook and Twitter. While that sum may not be applicable for smaller businesses, you can still benefit from leveraging your marketing efforts with your social content without breaking your bank. Even with the smallest amount of budget, using your social content to your advantage opens up a vast portal for your company’s reach to expand within your industry and beyond.

All it takes is time, effort, relationships, and LOTS of relevant content.

View the whole article!

Popularity: 1% [?]

Filed Under: Blogs • Facebook • LinkedIn • Online Marketing • Social Conversations • Twitter • Videos