Let’s Bring Social Back to Social Media

Let’s Bring Social Back to Social Media!

There I said it.  I have to admit.  I don’t spend nearly as much time on social media as I used to and the main reason plain and simple is because there’s just too much “noise”.  No matter which social platform you choose, if you view the main feed, it’s like surfing through the channels on the radio or cable tv and not finding anything you like.    Another reason was because it just wasn’t the same as it was back when social media was “new and shiny”.    I remember when I could log into Twitter and be able to tweet “Hi” and at least a dozen people would tweet “Hi” back and it didn’t matter if you were following one another.   People were online,  starting conversations, and getting to know each other because social media was so new, we didn’t think to advertise businesses.  There was no agenda.   Nothing  was automated, the fake “bot” accounts had not been invented.

That’s when I decided to write this post “Let’s Bring Social Back to Social Media” and do even more to change the way I interact on my social platforms. The attempts I made to interact as I did in the past have not had success.

Please do not misunderstand or get me wrong, I’m not saying I have never scheduled tweets or any other social media posts.  There is definitely a need for scheduled posts to make best use of your time. Noone can be online 24/7.   But… and there is a big  BUT.  Every post should not be automated, especially if you are expecting responses of any kind from potential or existing customers.  In my opinion – social media should not be like radio or television.  It is a two-way communication medium.   It is NOT solely for advertising as many people and businesses use it which is in my opinion why there is so much noise.

Sure – you can get around the noise of Twitter and other platforms if you know how.

In my effort of  Let’s Bring Social Back to Social Media I am creating a list on Twitter called “Live Tweets Only”.   The purpose of this list is to add members who will tweet back when I say “Hi” without having to @theirhandle.  I’m hoping by creating this list, it will bring back a little bit of the social interaction that has been replaced by the automated tweets.  Do you think it will help? Do you have any more suggestions to bring social back to social media?

 

My Writing Process Blog Tour – by Knikkolette

My Writing Process

When my friend Miriam Slozberg asked me if I would be interested in participating in a Writing Process Blog Tour, my first reaction was “No” – but after I gave it a second thought, I decided I should do it because I’ve been so busy with my “day job” and in a slump with my blog, perhaps this would get me back on track with my blog.   The tour consists of me answering a few questions, then passing the torch to a few other writers who will answer the same questions.   Miriam knows a good bit about Klout and you can read her post learn more about what she does.

1. What am I working on? Lately my time has been tied up with my day job.  I work at a company called Flex Imaging and I’ve been working on the company’s new website.  You can see it here www.fleximaging.com   I have completely redesigned the site and really ramping up the SEO.  My writing process for this site is tedious data entry.  In addition to the company’s information, I am also adding all of the national service network vendors to the site (almost 300 companies) so you can see the time factor involved.  When the site is complete, it will be almost 400 pages.   I have also been taking the digital marketing into new directions with video clips, Facebook & LinkedIn marketing as well as many other social media platforms.  This is all new territory for Flex Imaging.

2. How does my work differ from others of its genre? There are other fortune 500 companies that have great websites and video clips, and a social media presence.  My goal is to approach it from the end-user’s pain point.  Flex Imaging does not require a contract so my writing process focuses on that.  Our video clips offer tips, and useful information as well as offer appreciation to existing clients.  I don’t want to just sell, but rather offer value-added information the end user will gladly share.

Our website, when complete will also freely share our national service network information.  It’s basically free advertisement for vendors we use in locations across the country.  By sharing this information freely, this not only shows we are confident in our company, but it gives the vendors we use a sense of good will.

3. Why do I write what I do? When I write on my own blog, I teach people what I learn in simple, easy to follow steps.  I’m a visual learner, so many times I will create a video on exactly how to do something.  I started doing this back in 2007 because so many of my friends kept asking me over and over again how to do something, and it was just easier for me to write a blog post how to do it.   I always try to write a post if someone asks me how to do something.

4. How does my writing process work? To be completely honest, my writing process is terrible.  Really really bad.  I don’t keep a calendar.   I have tried.  There are some tasks at which I am very organized – but for whatever reason, writing a blog is not one of them.  I work best if someone asks me to write about a specific topic or if I have a specific project to complete and then write about it.   And then there’s the pre-publish issue.  I have been known to hit “publish” before proofreading several times.  I REALLY need to proofread SEVERAL times.  I never catch all of my mistakes the first or even second time I proofread my work.  To be honest – I need to let a post “sit” a day or two and re-read it before posting it.   Thank you for reading about my process and I hope you enjoyed learning a little more about me.  Be sure to share your links in the comment section so I can read your process too.

So this is my writing process, and now I pass the torch to:

Annemarie Cross

annemariecross_blog_tour

Money, Marketing and Mindset Business Coach – Annemarie Cross supports ambitious women entrepreneurs in unearthing and communicating their inner brilliance (their brand) so they can boost their credibility, visibility, celebrity and profitability.

She guides her clients through her Signature Branding and 6-Figure Success Blueprint and Signature Talk Profit Secrets programs – helping them build solid business foundations and implement key marketing strategies so they can stand out from their competitors.

She also supports clients break free from constant money dramas by helping them understand their Personal Money Blueprints and the negative money patterns that are keeping them stuck, so they can change their attitudes, beliefs and relationship with money to be able to finally generate more clients, more income and create the business of their dreams doing what they love.

Check out Annemarie’s Money, Marketing & Mindset posts here.

 

 

 

Keri Francek Jaehnig

my_writing_process_keriI am the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures & non-profits to achieve social media success and positive online reputation. I am humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. My insight has also been featured at Social Media Today, SteamFeed, Search Engine People, and AOL Small Business, as well as at Forbes and Business Insider. Non-fat lattes, travel & quick wit make me smile, and I am always enthused to meet new people!

 

 

 

 

 

 

Barbara Farina

my writing process barbara

Barbara Fariña works in the area of telecommunications for over 15 years. Social Media Manager at Monopolize Social Media. Hard working woman. She is passionate about art. Promoter of music and art in general. Journalist degree. For Barbara there is no limit in communication. Barbara  expresses herself in a different way by posting photos in her blog posts.  You can see her works on her website.

How To See Most Recent Posts on Facebook

Are You Upset Facebook Doesn’t Let You View Most Recent Posts?

Facebook has gone through quite a few changes lately and because they have, many users are not too happy.  One of the biggest complaints seems to be that Facebook has set the default view of posts to “Top Stories, instead of “Most Recent”.  What does this mean?

Top Stories

Any post that you post yourself, comment on or like that continues to get additional likes and comments.  These posts stay at the top of your newsfeed.   The downfall of  Top Stories being set as the default, you may miss out on a lot of posts by your friends and family.

Most Recent

The most recent posts by the people in your network regardless of the activity on that particular post.

If you are one of those individuals who would rather see the most recent posts of your friends, family and co-workers, instead of seeing the same post at the top of your news feed just because someone has commented on it, here’s the easy change you can make.

As shown in the image below – all you need to do is go to your main news feed and click on the little arrow to the right.  You will see the option of choosing Top Stories or Most Recent.  As you have probably noticed like almost everyone else on Facebook, Top Stories is the default setting.  All you need to do is select Most Recent.

How To See Most Recent Posts on Facebook

So, what’s your stance on Top Stories versus Most Recent?  Do you prefer to see the most recent posts by all your friends and family or do you like to keep up with conversations? How do you feel that Facebook has again decided to make changes that affect the way we use their platform?  Has it changed your views about Facebook or changed how much you use Facebook?  Post your comments – I’d like to know!

Four Things You May Not Know About LinkedIn

LinkedIn

Four Things You May Not Know About LinkedIn

LinkedIn, like many other social platforms has been making updates to the way its algorithms and the way it presents user profiles. Like many other social platforms, LinkedIn doesn’t exactly announce how those updates will affect your profile if you decide to make updates. Below are a few things I discovered as I tweaked my account the past couple of weeks.

linkedin public profile

1) Unattached Recommendations: In the past, if you had a recommendation attached to a particular job description and decided to eliminate that position, you could save that recommendation and attach it to another position. This was convenient for consultants or people who owned their own businesses as they reorganized their profiles.  Now, if you removed a job description, any recommendations attached to that job description also goes away.

2) More Company Pages: Chances are, your previous employer has created their own company page on LinkedIn. If this is the case, you will want to update your previous employment section and link it to their company page link.  Instead of just text, your profile will show your previous employer’s company logo on your profile with a link back to their company page.

3) You can customize your public profile: Regardless of who sees your profile while logged in on LinkedIn (connections, network, etc…) you can pick and choose who sees your profile on the web (who is not logged into LinkedIn) – which doesn’t really make sense to me.  If you want your profile to have limited or full exposure, you have to make changes in multiple locations. You get to this option by managing your public profile settings; (see image below) and you can see by the figure included to the right which items you can choose to share with the public. manage linkedin public profile

4) You can’t block people from viewing your profile on LinkedIn: For Instance, if you want your profile to remain public on Facebook or Twitter, you can block a user who is stalking you, spamming you, etc… On LinkedIn you can’t do this. You can report someone who is spamming you, but you can’t block someone who, let’s say views your profile every day, yet is not a connection.  You basically have 3 choices on LinkedIn. You can allow your connections, your network or everyone to view your profile.   This can prove problematic if you want people to reach out and connect if you’ve had to reduce your profile to connections only.

So how are you supposed to keep up with these updates LinkedIn makes?  Well, one way is to subscribe to my blog, because as I notice things are different, or if someone asks me a question I will write a blog post or record a video and post it on YouTube.  LinkedIn also has a blog and a Facebook fan page, however – I have not found them to be overly helpful.  When I have asked for assistance, they are slow to respond.  Another way to keep up-to-date on what’s going on with LinkedIn is to follow @LoriRuff on Twitter or connect to Lori Ruff on LinkedIn.  She’s probably best known as the LinkedIn Diva and if you have any questions regarding LinkedIn, she can answer them.

I have noticed other changes – have you?  Which ones do you find to be the most problematic?  Did you find this post helpful?  If you have a problem or question you would like answered, feel free to post it here or on my fan page.

Five Quick Facts About Google Hummingbird

google hummingbird

I’m sure you are asking yourself: Isn’t there more to Google Hummingbird than five tips?

Well of course there is!  I just happen to find it is much easier to read and retain information small bits at a time.  So let’s get started shall we?

Fact Number 1

If you’ve read anything about Google Hummingbird, you’ve heard the buzzwords Conversational Search.  Without getting too technical, what this basically means is Google is using the small microphone icon in the search box.  When you click on that microphone (assuming you have configured your computer correctly) you can verbally ask what you are searching for and Google will display your question in the search box.  What you may or may not know is Google Hummingbird is using Knowledge Graph for that query.

Fact Number 2

This is something you may have noticed with the release of Google Hummingbird, but may not have made the connection.  People have been writing longer blog posts.  This is where I have a problem, because I have a tendency to write short posts.  The content is still what I would consider value-added, however according to Google Hummingbird for good SEO the best length for a blog post would be between 550 – 1000 words.  What this means for you – if you have a typical content rich blog, you should be good.  If you have one of those sites that skims the first sentence or worse yet, just the title of a great blog with a link back to their blog so you can cash in on ads – Google Hummingbird is gonna cramp your style.

Fact Number 3

The more pages of original content you have on your site the more opportunity you have for search engines to find you.  Please note, you should NOT duplicate pages and only change a few words.  If you curate content from other pages, be sure to mix it up.  If you did bullets, change to numbers and change the order.  If you had a post with Top Ten, split the post in half.

Fact Number 4

Are keywords going away?  In a word, no.  In fact, not only are keywords still being used, what are also being taken advantage of to a greater extent are long tail keywords.

“Google Hummingbird will take a search engine query using long-tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question. The goal is to provide results that actually answer the question.”  source: Entrepreneur.com

Fact Number 5

Simple How-To’s rank higher than technical jargon.  If your niche is posting educational material, keep the terminology simple and easy to search.  According to Search Engine Journal, the term “How-To” doesn’t even take an advanced algorithm, so why not use “How to build a better mouse trap” instead of “Construct a mousetrap that is better than the one you have.”
So let’s recap:

  1. Google Hummingbird uses Conversational Search.
  2. Your post should be between 550 and 1000 characters long.
  3. Multiple pages of original content is good for search engines.
  4. Keywords are not going away and Long Tail Keywords are playing a bigger part than ever.
  5. Simple How-To’s rank higher than technical jargon.

Did you find this post useful?  Do you have anything you would like to add?  Do you have more questions about Google Hummingbird?  Be sure at let me know!