Facebook has gone through quite a few changes lately and because they have, many users are not too happy. One of the biggest complaints seems to be that Facebook has set the default view of posts to “Top Stories, instead of “Most Recent”. What does this mean?
Any post that you post yourself, comment on or like that continues to get additional likes and comments. These posts stay at the top of your newsfeed. The downfall of Top Stories being set as the default, you may miss out on a lot of posts by your friends and family.
The most recent posts by the people in your network regardless of the activity on that particular post.
If you are one of those individuals who would rather see the most recent posts of your friends, family and co-workers, instead of seeing the same post at the top of your news feed just because someone has commented on it, here’s the easy change you can make.
As shown in the image below – all you need to do is go to your main news feed and click on the little arrow to the right. You will see the option of choosing Top Stories or Most Recent. As you have probably noticed like almost everyone else on Facebook, Top Stories is the default setting. All you need to do is select Most Recent.
So, what’s your stance on Top Stories versus Most Recent? Do you prefer to see the most recent posts by all your friends and family or do you like to keep up with conversations? How do you feel that Facebook has again decided to make changes that affect the way we use their platform? Has it changed your views about Facebook or changed how much you use Facebook? Post your comments – I’d like to know!
Well of course there is! I just happen to find it is much easier to read and retain information small bits at a time. So let’s get started shall we?
Fact Number 1
If you’ve read anything about Google Hummingbird, you’ve heard the buzzwords Conversational Search. Without getting too technical, what this basically means is Google is using the small microphone icon in the search box. When you click on that microphone (assuming you have configured your computer correctly) you can verbally ask what you are searching for and Google will display your question in the search box. What you may or may not know is Google Hummingbird is using Knowledge Graph for that query.
Fact Number 2
This is something you may have noticed with the release of Google Hummingbird, but may not have made the connection. People have been writing longer blog posts. This is where I have a problem, because I have a tendency to write short posts. The content is still what I would consider value-added, however according to Google Hummingbird for good SEO the best length for a blog post would be between 550 – 1000 words. What this means for you – if you have a typical content rich blog, you should be good. If you have one of those sites that skims the first sentence or worse yet, just the title of a great blog with a link back to their blog so you can cash in on ads – Google Hummingbird is gonna cramp your style.
Fact Number 3
The more pages of original content you have on your site the more opportunity you have for search engines to find you. Please note, you should NOT duplicate pages and only change a few words. If you curate content from other pages, be sure to mix it up. If you did bullets, change to numbers and change the order. If you had a post with Top Ten, split the post in half.
Fact Number 4
Are keywords going away? In a word, no. In fact, not only are keywords still being used, what are also being taken advantage of to a greater extent are long tail keywords.
“Google Hummingbird will take a search engine query using long-tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question. The goal is to provide results that actually answer the question.” source: Entrepreneur.com
Fact Number 5
Simple How-To’s rank higher than technical jargon. If your niche is posting educational material, keep the terminology simple and easy to search. According to Search Engine Journal, the term “How-To” doesn’t even take an advanced algorithm, so why not use “How to build a better mouse trap” instead of “Construct a mousetrap that is better than the one you have.”
So let’s recap:
Did you find this post useful? Do you have anything you would like to add? Do you have more questions about Google Hummingbird? Be sure at let me know!
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