If you are searching for social media marketing or Your Social Media Mogul and not finding me or my website on the first page of Google, that’s because that’s not what my keyword phrase or keywords were and this is not the website I optimized (yet). I optimized the website for company I work for during the day fleximaging.com under the tutelage of Heather Lutze of Findability University.
As far as the how is concerned, I can’t tell you all the secrets I learned in Heather’s class, but I can tell you my favorite take-away. Heather calls it the “Mullet”. You may wonder what a 1980’s haircut has to do with Search Engine Optimization? We learned to use the “Mullet” on the Title of each page when we optimized it for search engines. When you decide on your title, you break it up into two parts… Business in the front and party in the back. (Get it? Mullet?) So, when I was optimizing the company site, the main theme was manged print services (business in the front). The second part of the title was what that particular page was about, whether it was the company’s National Service Network of printer repair dealers we use, or each state we are located in (Managed Print Services Oklahoma), or drilling even further down to each individual Managed Print Service Provider page.
The search terms you can find us on the first page of Google are National Managed Print Services, Managed Print Services + State (we are in 40 states so almost any state will show up), and Managed Print + No Contract. Now the only downside of this, is the keyword phrase for the overall site and lower pages are similar so unfortunately the Google results are showing the interior pages of the website instead of the home page. The remedy was to make each of the landing pages attractive with a call to action. They are similar to the home page, but different enough to easily tell the difference.
I am also currently working to get the company on the first page of Google for Atlanta Printer Repair. (Flex is currently on page 2 for that keyword phrase) and IS on page one for Atlanta Printer Repair HP Authorized, because they are an HP Authorized service repair location. This keyword phrase has a separate landing page because it is focuses on a different target market.
I also wanted to clarify, the results were similar on Bing and Yahoo, but since Google is the number one search engine and everyone pretty much uses Google as a point of measurement, that’s why I used them in this post.
Heather Lutze and Stephanie Hillberry have another six week webinar beginning Friday, July 18th with homework and a Facebook group so you can interact with other students in the class. If your website needs to be Search Engine Optimized or if you want to learn how so you can do this for others, I highly recommend Heather’s course!
When my friend Miriam Slozberg asked me if I would be interested in participating in a Writing Process Blog Tour, my first reaction was “No” – but after I gave it a second thought, I decided I should do it because I’ve been so busy with my “day job” and in a slump with my blog, perhaps this would get me back on track with my blog. The tour consists of me answering a few questions, then passing the torch to a few other writers who will answer the same questions. Miriam knows a good bit about Klout and you can read her post learn more about what she does.
1. What am I working on? Lately my time has been tied up with my day job. I work at a company called Flex Imaging and I’ve been working on the company’s new website. You can see it here www.fleximaging.com I have completely redesigned the site and really ramping up the SEO. My writing process for this site is tedious data entry. In addition to the company’s information, I am also adding all of the national service network vendors to the site (almost 300 companies) so you can see the time factor involved. When the site is complete, it will be almost 400 pages. I have also been taking the digital marketing into new directions with video clips, Facebook & LinkedIn marketing as well as many other social media platforms. This is all new territory for Flex Imaging.
2. How does my work differ from others of its genre? There are other fortune 500 companies that have great websites and video clips, and a social media presence. My goal is to approach it from the end-user’s pain point. Flex Imaging does not require a contract so my writing process focuses on that. Our video clips offer tips, and useful information as well as offer appreciation to existing clients. I don’t want to just sell, but rather offer value-added information the end user will gladly share.
Our website, when complete will also freely share our national service network information. It’s basically free advertisement for vendors we use in locations across the country. By sharing this information freely, this not only shows we are confident in our company, but it gives the vendors we use a sense of good will.
3. Why do I write what I do? When I write on my own blog, I teach people what I learn in simple, easy to follow steps. I’m a visual learner, so many times I will create a video on exactly how to do something. I started doing this back in 2007 because so many of my friends kept asking me over and over again how to do something, and it was just easier for me to write a blog post how to do it. I always try to write a post if someone asks me how to do something.
4. How does my writing process work? To be completely honest, my writing process is terrible. Really really bad. I don’t keep a calendar. I have tried. There are some tasks at which I am very organized – but for whatever reason, writing a blog is not one of them. I work best if someone asks me to write about a specific topic or if I have a specific project to complete and then write about it. And then there’s the pre-publish issue. I have been known to hit “publish” before proofreading several times. I REALLY need to proofread SEVERAL times. I never catch all of my mistakes the first or even second time I proofread my work. To be honest – I need to let a post “sit” a day or two and re-read it before posting it. Thank you for reading about my process and I hope you enjoyed learning a little more about me. Be sure to share your links in the comment section so I can read your process too.
So this is my writing process, and now I pass the torch to:
Money, Marketing and Mindset Business Coach – Annemarie Cross supports ambitious women entrepreneurs in unearthing and communicating their inner brilliance (their brand) so they can boost their credibility, visibility, celebrity and profitability.
She guides her clients through her Signature Branding and 6-Figure Success Blueprint and Signature Talk Profit Secrets programs – helping them build solid business foundations and implement key marketing strategies so they can stand out from their competitors.
She also supports clients break free from constant money dramas by helping them understand their Personal Money Blueprints and the negative money patterns that are keeping them stuck, so they can change their attitudes, beliefs and relationship with money to be able to finally generate more clients, more income and create the business of their dreams doing what they love.
Check out Annemarie’s Money, Marketing & Mindset posts here.
I am the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures & non-profits to achieve social media success and positive online reputation. I am humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. My insight has also been featured at Social Media Today, SteamFeed, Search Engine People, and AOL Small Business, as well as at Forbes and Business Insider. Non-fat lattes, travel & quick wit make me smile, and I am always enthused to meet new people!
Barbara Fariña works in the area of telecommunications for over 15 years. Social Media Manager at Monopolize Social Media. Hard working woman. She is passionate about art. Promoter of music and art in general. Journalist degree. For Barbara there is no limit in communication. Barbara expresses herself in a different way by posting photos in her blog posts. You can see her works on her website.
Facebook has gone through quite a few changes lately and because they have, many users are not too happy. One of the biggest complaints seems to be that Facebook has set the default view of posts to “Top Stories, instead of “Most Recent”. What does this mean?
Any post that you post yourself, comment on or like that continues to get additional likes and comments. These posts stay at the top of your newsfeed. The downfall of Top Stories being set as the default, you may miss out on a lot of posts by your friends and family.
The most recent posts by the people in your network regardless of the activity on that particular post.
If you are one of those individuals who would rather see the most recent posts of your friends, family and co-workers, instead of seeing the same post at the top of your news feed just because someone has commented on it, here’s the easy change you can make.
As shown in the image below – all you need to do is go to your main news feed and click on the little arrow to the right. You will see the option of choosing Top Stories or Most Recent. As you have probably noticed like almost everyone else on Facebook, Top Stories is the default setting. All you need to do is select Most Recent.
So, what’s your stance on Top Stories versus Most Recent? Do you prefer to see the most recent posts by all your friends and family or do you like to keep up with conversations? How do you feel that Facebook has again decided to make changes that affect the way we use their platform? Has it changed your views about Facebook or changed how much you use Facebook? Post your comments – I’d like to know!
Well of course there is! I just happen to find it is much easier to read and retain information small bits at a time. So let’s get started shall we?
Fact Number 1
If you’ve read anything about Google Hummingbird, you’ve heard the buzzwords Conversational Search. Without getting too technical, what this basically means is Google is using the small microphone icon in the search box. When you click on that microphone (assuming you have configured your computer correctly) you can verbally ask what you are searching for and Google will display your question in the search box. What you may or may not know is Google Hummingbird is using Knowledge Graph for that query.
Fact Number 2
This is something you may have noticed with the release of Google Hummingbird, but may not have made the connection. People have been writing longer blog posts. This is where I have a problem, because I have a tendency to write short posts. The content is still what I would consider value-added, however according to Google Hummingbird for good SEO the best length for a blog post would be between 550 – 1000 words. What this means for you – if you have a typical content rich blog, you should be good. If you have one of those sites that skims the first sentence or worse yet, just the title of a great blog with a link back to their blog so you can cash in on ads – Google Hummingbird is gonna cramp your style.
Fact Number 3
The more pages of original content you have on your site the more opportunity you have for search engines to find you. Please note, you should NOT duplicate pages and only change a few words. If you curate content from other pages, be sure to mix it up. If you did bullets, change to numbers and change the order. If you had a post with Top Ten, split the post in half.
Fact Number 4
Are keywords going away? In a word, no. In fact, not only are keywords still being used, what are also being taken advantage of to a greater extent are long tail keywords.
“Google Hummingbird will take a search engine query using long-tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question. The goal is to provide results that actually answer the question.” source: Entrepreneur.com
Fact Number 5
Simple How-To’s rank higher than technical jargon. If your niche is posting educational material, keep the terminology simple and easy to search. According to Search Engine Journal, the term “How-To” doesn’t even take an advanced algorithm, so why not use “How to build a better mouse trap” instead of “Construct a mousetrap that is better than the one you have.”
So let’s recap:
Did you find this post useful? Do you have anything you would like to add? Do you have more questions about Google Hummingbird? Be sure at let me know!